Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 330 | 200 |
| » ad pricing | 18 | 512 |
| » ad selling | 186 | 344 |
| » ad targeting | 133 | 397 |
| » ad technologies & vendors | 114 | 416 |
| » advertainment | 77 | 453 |
| » affiliate marketing | 2 | 528 |
| » agencies & ad departments | 78 | 452 |
| » alternative marketing | 116 | 414 |
| » Asia/Pacific | 10 | 520 |
| » automotive | 19 | 511 |
| » b2b | 15 | 515 |
| » best practices | 36 | 494 |
| » biz buzz | 228 | 302 |
| » branding | 99 | 431 |
| » broadband | 155 | 375 |
| » campaigns & creatives of note | 98 | 432 |
| » case studies | 10 | 520 |
| » co-op marketing & partnerships | 107 | 423 |
| » computers & tech | 45 | 485 |
| » consumer packaged goods | 20 | 510 |
| » CRM | 2 | 528 |
| » demographics | 61 | 469 |
| » direct marketing | 22 | 508 |
| » domain names | 20 | 510 |
| » don't believe the hype | 12 | 518 |
| » e-commerce | 56 | 474 |
| » email marketing | 4 | 526 |
| » entertainment | 273 | 257 |
| » Europe | 28 | 502 |
| » events | 11 | 519 |
| » finance | 4 | 526 |
| » global | 6 | 524 |
| » healthcare | 6 | 524 |
| » I-PR & business communications | 4 | 526 |
| » instant messaging marketing | 5 | 525 |
| » interviews | 1 | 529 |
| » intrusive formats | 4 | 526 |
| » Latin America | 2 | 528 |
| » legal, government & regulation | 33 | 497 |
| » loyalty & retention | 20 | 510 |
| » major account moves | 23 | 507 |
| » major brands | 187 | 343 |
| » measurement & analytics | 49 | 481 |
| » media convergence | 276 | 254 |
| » mobile marketing | 89 | 441 |
| » multi-channel marketing | 60 | 470 |
| » new and improved | 82 | 448 |
| » nonsense & parodies | 8 | 522 |
| » online ad market | 137 | 393 |
| » pearls of wisdom | 9 | 521 |
| » people | 43 | 487 |
| » personalization | 12 | 518 |
| » political parties & organizations | 6 | 524 |
| » privacy | 3 | 527 |
| » promotions | 33 | 497 |
| » publishing | 182 | 348 |
| » real estate | 2 | 528 |
| » research & stats | 70 | 460 |
| » rich media | 114 | 416 |
| » search engine marketing | 50 | 480 |
| » sex sells | 1 | 529 |
| » signs of doom | 15 | 515 |
| » signs of recovery | 2 | 528 |
| » signs of what's to come | 258 | 272 |
| » small business | 6 | 524 |
| » Spanish-speaking | 2 | 528 |
| » syndication & RSS | 21 | 509 |
| » technical innovation | 34 | 496 |
| » telecom | 22 | 508 |
| » text ads | 20 | 510 |
| » tools & software | 95 | 435 |
| » top stories | 63 | 467 |
| » travel | 5 | 525 |
| » user experience | 96 | 434 |
| » viral marketing & social media | 48 | 482 |
| » weblog marketing | 17 | 513 |
| » women | 12 | 518 |
| » worst practices | 12 | 518 |
| » Youth | 29 | 501 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Adap.tv Unveils App Platform To Meld TV, Video Ad Sales
In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan [...]
Posted: Wednesday, May 23rd 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans
NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities†with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform.
The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir [...]
Posted: Wednesday, May 2nd 2012
On iPad 3 Eve, Google Wants You To Know You Don't Need Android to Access Google Play
Google is renaming the Android Market as Google Play, and incorporating its books, movies and music apps under the moniker as well.
Some elements of the rebranding and repositioning will be new—more free streaming content has been made available and users can pay for the premium apps via Google Wallet, ReadWriteWeb [...]
Posted: Wednesday, March 7th 2012
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
What TV Everywhere May Tell Us About Online Ads
Marketers are hopeful they will get new insights into online ads as TV Everywhere initiatives such as the rollout of Comcast's on-demand, streaming TV service, Fancast Xfinity TV get underway.
Xfinity contains 2,000 plus hours of content, and includes shows - indeed, entire seasons of shows - from content partners including HBO, Cinemax, Starz, TNS, TNT, A&E, AMC, Discovery Channel, History, and BBC America. Comcast also plans to roll Xfinity out to mobile devices next year, the company said. [...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 11/25/09
Ad Strategies:
Verizon challenges a Sprint marketing claim.
Online Media:
Group of magazine publishers said to be building an online newsstand.
MediaNews Group, Belo [...]
Posted: Wednesday, November 25th 2009
Comcast Media Pairs Yellow Pages, TV for Local Search
"Yellow Pages on TV," a new initiative from Comcast Media Center, has married two emerging ad trends: local search and interactive TV advertising. The offering will enable viewers of local and independent cable operators to search for local businesses with their digital remote.
The service will link viewers to local businesses and give them opportunities to watch longer-form videos [...]
Posted: Wednesday, November 11th 2009
Industry Buzz & Snippets: 11/4/2009
Advertising:
AOL advertising revenue continues to fall.
Ad Campaigns:
AT&T sues Verizon over '"There's a Map for That" Ad.
'Stealth' Droid commercial [...]
Posted: Wednesday, November 4th 2009
Industry Buzz & Snippets: 11/3/09
Online Ad Networks:
Microsoft and OpenX in deal to boost their online ad businesses.
Microsoft vs. Google: clash of the online advertising titans.
Microsoft and OpenX to swap refer [...]
Posted: Tuesday, November 3rd 2009
Industry Buzz & Snippets: 10/30/09
Media News:
Apple execs not happy about print ad market.
comScore cuts cuts 8% Of Workforce.
Marketing Strategies:
Organized chaos: viral marketing, [...]
Posted: Friday, October 30th 2009
Industry Buzz & Snippets: 10/29/09
Media Strategies:
CBS digital guru to leave and start own shop
How Twitter search will help Google, Microsoft Bing.
Yahoo CEO says 6% operating margin 'unacceptable [...]
Posted: Thursday, October 29th 2009
Newsday to Charge Online Readers; Fee Debate Rages On
The debate over whether news outlets should charge for online content is ratcheting up another notch as yet another newspaper has decided to plunge ahead, despite continuing and widespread industry debate over whether such a model will work in today's "everything is free" online information space.
The New York newspaper Newsday announced plans to start charging most of its online readers next week - a move tha [...]
Posted: Friday, October 23rd 2009
Google Eyes Digital Music Biz
Google appears to be prepping for a push into the digital music business, despite previous denials by the company. According to an article in the Financial Times, the search giant is readying plans to launch a music search service with two online music platforms - News Corp's MySpace, and Lala.
The new service will be part of Google's On [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Disney Explores Cross-Platform Content Ownership
The Walt Disney Company appears to be poised to unveil a new technology that will help it recover from slumping DVD sales - a decline fueled in part by robust Web 2.0 content available to consumers, including illegal duplicating and trading of its own copyrighted material.
Code-named "Keychest," the service will give consumers lifetime rights to a piece of content - say, a movie or TV show - across multiple digital platforms such as a smartphone or on-demand cable service or computer, Media [...]
Posted: Thursday, October 22nd 2009
Real-Time Search: Twitter, Facebook and Beta-Bing
In partnership agreements that were announced at this week's Web 2.0 Summit in San Francisco, Microsoft has inked two non-exclusive search deals with Facebook and Twitter in which it will integrate real-time status updates and tweets into Bing's search results.
A beta Bing with Twitter data is now live, and a Facebook integration - with presumably the real time functionality [...]
Posted: Thursday, October 22nd 2009
Cola Brands Continue Quest for Happiness
The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign.
Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion.
As part of the Coke "Expedition 206†[...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009