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Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
Coupious Couples With Local Merchants for On-Demand Coupons
Coupious, a mobile marketing platform that delivers on-demand, location-based coupons to smartphone users, is testing out its service at Purdue University in West Lafayette, Indiana.
After downloading Coupious from the App Store (for iPhone and iPod Touch) or the Android market (for T-Mobile G1s), smartphone users browse deals in their immediate location (or up to 50 miles away), identified using the phone's GPS technology.
Once they find a [...]
Posted: Friday, May 22nd 2009
Mobile Marketing Growth Stunted by Per-Message Fees
Per-message fees may kill the business model for SMS and MMS-based marketing, concluded a panel at the CTIA Wireless 2009 Mobile Life conference.
24% of consumers who have received an mobile-based offer respond to such messages, according to a July survey by the Direct Marketing Association.
Given that more than 2.6 billion text messages are sent every [...]
Posted: Thursday, April 2nd 2009
Only 16% of Students Read Marketing Email
Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports.
The research, which was designed to uncover how students communi [...]
Posted: Thursday, December 11th 2008
55% of CMOs Are Disinterested in Social Networks
Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not interested at all (33%), in incorporating these and similar social-networking sites into their marketing strategies, according to a survey by Epsilon, MarketingCharts [...]
Posted: Monday, December 1st 2008
News Releases Not Just for Press, Serve Wide Variety of Functions
Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a [...]
Posted: Wednesday, November 26th 2008
Direct Marketing to Comprise 53% of '09 Ad Spend
Expenditures on direct marketing media and processes will again outpace general advertising in 2008 and 2009, and - though they will grow slowly - are on track to capture 53% of total advertising expenditures next year, according to a yearly forecast report from The Direct Marketing Association (DMA), [...]
Posted: Tuesday, November 25th 2008
Online Retail Traffic Down for 8th Consecutive Week
US visits to online retail websites have declined for the eighth consecutive week: For the week ended Oct. 25 visits to a custom category of 500 retail websites declined 3% from a year earlier, according to data from Hitwise, an Experian company, writes Retailer Daily.
The Hitwise Retail 500 Index accounted for 2.92% of all US web visits f [...]
Posted: Thursday, October 30th 2008
Neolane Deploys Campaigns from One Silo to Multiple Media
Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms.
Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num [...]
Posted: Monday, October 6th 2008
Mobile -- Better at Reaching Democrats than Republicans?
As the presidential campaigns aim to get out the vote using multichannel marketing like never before, Nielsen Mobile finds that mobile may be a more effective channel for reaching Democrats than Republicans, reports MarketingCharts.
Much has been said of the Obama campaign's us [...]
Posted: Wednesday, October 1st 2008
'Call to Action' Advertising Hits $419MM by 2012
"Call to Action" advertising, spawned by a combination of mobile TV and a cellular communications backchannel - and virtually non-existent in 2007 - is expected to grow to $419 million in worldwide revenue by 2012, according to a MultiMedia Intelligence study, MarketingCharts [...]
Posted: Friday, September 12th 2008
'Gamma Women' 55M Strong, Define New Marketing Model
The number of Gamma women in America - those that influence a wide network of consumers and generate and disseminate new ideas and trends - is estimated at 55 million and growing, according to a report (pdf) from Meredith Corporation ( [...]
Posted: Wednesday, September 10th 2008
45% of Search Marketers Don't Integrate Offline Efforts
Nearly half (45 percent) of search engine marketers do not integrate search marketing efforts with offline channels, according to the iProspect Search Engine Marketing Integration Study, conducted by JupiterResearch, MarketingCharts [...]
Posted: Wednesday, September 3rd 2008
Paper Catalog Remains Primary Remote Sales Channel
The paper catalog is still the largest revenue generator -- some 50 percent of sales in both 2007 and 2008 -- among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales continue to grow, a new study finds (via Retailer Daily).
[...]
Posted: Thursday, August 28th 2008
Local Online Media Offer Significant Ad Advantage
Consumers trust advertising on local newspaper, magazine and television websites, and are very likely to take action after viewing ads on these sites, according to the "Local Online Media: From Advertising to Action " study by the Online Publishers Association (OPA), MarketingCharts [...]
Posted: Tuesday, August 26th 2008
Polo Launches Mobile eCommerce Site
Polo Ralph Lauren will soon launch what will become one of the mobile web's first ecommerce sites, writes Reuters (via MediaBuyerPlanner).
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp of advertising and son of designer and chief [...]
Posted: Friday, August 22nd 2008
Olympics-Related Site Traffic Takes Off
NBC's and Yahoo's Olympics sites lead the US internet-audience race among the top 10 most-visited Beijing Olympics-related content websites -- and NBC's online-video offering have also gained momentum, according to (pdf) Nielsen Online, writes MarketingCharts.
[...]
Posted: Tuesday, August 12th 2008
High Street Retailers Get the Hang of Online Shopping
The internet properties of the 100 largest online high street retailers in the UK, such as Argos, Next, and Marks and Spencer, received 19.3 percent more UK internet visits during July than the 100 largest online-only retailers, such as Amazon, Play.com and ASOS, writes MarketingCharts.
High street retailers are again ahead of their online-only counterparts, [...]
Posted: Monday, August 11th 2008
Comm Spend Thrives Despite Glum Economy, Ad Slump
Total US communications spend is projected to increase 5.4 percent to $923.91 billion in 2008, the result of strong gains in the institutional and alternative-media sectors offsetting the downward pressure of declining traditional ad spending, claims Veronis Suhler Stevenson (VSS), MarketingCharts [...]
Posted: Wednesday, August 6th 2008
American Apparel Tops Online Apparel Advertisers
American Apparel ranked as the top advertiser using online display ads among apparel retailers in the United States, with 483 million ads delivered during April, according to a study based on data from the comScore Ad Metrix service - MarketingCharts reports.
[...]
Posted: Tuesday, August 5th 2008