Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 788 | 523 |
| » ad pricing | 76 | 1235 |
| » ad selling | 347 | 964 |
| » ad targeting | 378 | 933 |
| » advertainment | 231 | 1080 |
| » Advertising | 1 | 1310 |
| » affiliate marketing | 9 | 1302 |
| » agencies & ad departments | 184 | 1127 |
| » alternative marketing | 307 | 1004 |
| » Asia/Pacific | 38 | 1273 |
| » automotive | 79 | 1232 |
| » b2b | 33 | 1278 |
| » best practices | 106 | 1205 |
| » Beyond Marketing | 3 | 1308 |
| » Big Picture | 5 | 1306 |
| » biz buzz | 383 | 928 |
| » branding | 306 | 1005 |
| » broadband | 267 | 1044 |
| » campaigns & creatives of note | 299 | 1012 |
| » case studies | 37 | 1274 |
| » co-op marketing & partnerships | 225 | 1086 |
| » computers & tech | 95 | 1216 |
| » consumer packaged goods | 84 | 1227 |
| » CRM | 6 | 1305 |
| » deep coverage | 1 | 1310 |
| » demographics | 249 | 1062 |
| » direct marketing | 161 | 1150 |
| » domain names | 75 | 1236 |
| » don't believe the hype | 35 | 1276 |
| » e-commerce | 187 | 1124 |
| » email marketing | 58 | 1253 |
| » entertainment | 681 | 630 |
| » Europe | 98 | 1213 |
| » events | 36 | 1275 |
| » finance | 31 | 1280 |
| » floater | 1 | 1310 |
| » global | 32 | 1279 |
| » healthcare | 20 | 1291 |
| » How-to | 6 | 1305 |
| » I-PR & business communications | 21 | 1290 |
| » instant messaging marketing | 29 | 1282 |
| » interviews | 5 | 1306 |
| » intrusive formats | 12 | 1299 |
| » Latin America | 14 | 1297 |
| » legal, government & regulation | 55 | 1256 |
| » loyalty & retention | 66 | 1245 |
| » major account moves | 43 | 1268 |
| » major brands | 419 | 892 |
| » major players news | 530 | 781 |
| » Marketing | 1 | 1310 |
| » measurement & analytics | 131 | 1180 |
| » media convergence | 774 | 537 |
| » minorities | 14 | 1297 |
| » mobile marketing | 251 | 1060 |
| » multi-channel marketing | 165 | 1146 |
| » new and improved | 157 | 1154 |
| » nonsense & parodies | 19 | 1292 |
| » online ad market | 396 | 915 |
| » pearls of wisdom | 42 | 1269 |
| » people | 84 | 1227 |
| » personalization | 42 | 1269 |
| » political parties & organizations | 28 | 1283 |
| » privacy | 13 | 1298 |
| » promotions | 102 | 1209 |
| » publishing | 388 | 923 |
| » real estate | 7 | 1304 |
| » research & stats | 500 | 811 |
| » rich media | 246 | 1065 |
| » Sales | 1 | 1310 |
| » search engine marketing | 121 | 1190 |
| » seniors | 14 | 1297 |
| » sex sells | 6 | 1305 |
| » signs of doom | 54 | 1257 |
| » signs of recovery | 17 | 1294 |
| » signs of what's to come | 638 | 673 |
| » small business | 19 | 1292 |
| » spam & anti-spam | 2 | 1309 |
| » Spanish-speaking | 14 | 1297 |
| » syndication & RSS | 60 | 1251 |
| » technical innovation | 107 | 1204 |
| » telecom | 57 | 1254 |
| » text ads | 66 | 1245 |
| » tools & software | 186 | 1125 |
| » top stories | 162 | 1149 |
| » travel | 22 | 1289 |
| » user experience | 254 | 1057 |
| » viral marketing & social media | 151 | 1160 |
| » weblog marketing | 85 | 1226 |
| » women | 70 | 1241 |
| » worst practices | 36 | 1275 |
| » Youth | 134 | 1177 |
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
On iPad 3 Eve, Google Wants You To Know You Don't Need Android to Access Google Play
Google is renaming the Android Market as Google Play, and incorporating its books, movies and music apps under the moniker as well.
Some elements of the rebranding and repositioning will be new—more free streaming content has been made available and users can pay for the premium apps via Google Wallet, ReadWriteWeb [...]
Posted: Wednesday, March 7th 2012
Google+ Continues Integration Spree, This Time with Gmail, Contacts
Google+ has integrated more of its product line into its social network platform—now bringing Gmail and Contacts into the mix. When a user opens an email from someone on Google+, he or she can see the most recent post they’ve shared on the right-hand side of the conversation with this change.
Other sticky elements Google+ has incorporated:
Google+ circles can be used t [...]
Posted: Friday, December 9th 2011
Pillsbury Campaign Ties TV to Mobile CTA
Pillsbury is running a television campaign for its crescent rolls on television that includes a mobile call to action. The TV ads will run through the month, featuring the Shazam logo that users are urged to snap during the commercials to learn more about the product, according to Mobile Marketer.
The Shazam logo appears in the upper right-hand corner, which can be scanned with the Shazam iPhone and And [...]
Posted: Wednesday, December 7th 2011
Gannett Launches DealChicken
Yet another outlet for local merchants interested in reaching customers via the daily deal model has emerged: Gannett is launching DealChicken in more than 50 markets across the U.S. by the end of 2011. Currently it is available in Cincinnati, OH; Detroit, MI; Indianapolis, IN; Knoxville, TN; Nashville, TN; Phoenix, AZ; Reno, NV; [...]
Posted: Tuesday, July 26th 2011
USPS Points to My Macy's E-Commerce-Catalog Strategy
The US Postal Service continues to highlight the increased punch that a combo direct mail- e-commerce strategy can deliver. Its latest example: My Macy's, the department store's localization initiative that was pushed to a new level in November 2010. It was then, USPS' Deliver Magazine reports, that the department store personalized it [...]
Posted: Tuesday, June 7th 2011
The Golden Road (to Unlimited Branding)
While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger. [...]
Posted: Thursday, August 12th 2010
Inbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot.
Average Cost Pe [...]
Posted: Friday, April 30th 2010
Americans Watch 31.2B Online Videos in March '10
More than 180 million US internet users watched 31.2 billion videos in March 2010, according to the comScore Video Metrix service.
Google’s Reign Continues
Once again, slightly more than four of every 10 online videos viewed in the US in March 2010 were viewed on Google Sites. Americans watched a [...]
Posted: Friday, April 30th 2010
'Times Online' Unveils Pay Wall Price, Stops Reporting Traffic Figures
Beginning with March figures - a full quarter before News International erects its first pay wall in June - News International's the Times Online and The Sun have suspended public reporting of monthly ABC website traffic figures.
While the ABC is still auditing the publisher's traffic numbers, it is not publishing them, per the request of the publishing company, [...]
Posted: Friday, April 30th 2010
What Toyota Still Doesn't Get About Social Media
Toyota is undergoing the largest recall in its history. Not surprisingly it is scrambling to make amends with its global customer base through a multi-platform marketing campaign. More surprisingly, Toyota's efforts in this area - at least the social media component - appear to be falling flat.
First a caveat though: The timing for this crisis is unfortunate for Toyota. The public is sick of any sort of corporate malfeasance - or even incompetence -Â and when the economic consequences are hi [...]
Posted: Monday, February 15th 2010
HomeAway Integrates Online, WOM into Griswold Super Bowl Ad
HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"Â but also by incorporating an extended online campaign.
This online piece includes a word-of-marketing sty [...]
Posted: Wednesday, January 27th 2010
Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine
Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl.
The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well [...]
Posted: Tuesday, January 26th 2010
Content Rules Top 10 Digital Signage Trends for 2010
Content will continue to be king for digital signage in 2010, according to longtime industry practitioner Keith Kelsen, who also believes that engagement, measurement, better standards and more investment will play significant roles in helping the industry grow and evolve.
In addition to noting that the digital signage industry still grew 25% in economically challenged 2009, Kelsen - who recently founded "The 5th Screen [...]
Posted: Friday, January 8th 2010
Repurposing GIFs for Email Marketing
Marketers leery of the pitfalls of video email marketing can get the best of both worlds by repurposing a Web 1.0 technology: GIFs - or Graphics Interchange Format - as a substitute, according to Jordan Lane, at Email Responsibly, a website managed by Experian CheetahMail.
It is a stable alternative for a format that, while promising, is still in early days with [...]
Posted: Tuesday, December 29th 2009
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009