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China Promises 'Sufficient' Web Access for Olympic Journalists

International Olympic Committee (IOC) officials have backpedaled on their promise to provide unrestricted internet access for the 21,500 media planning to cover the Summer Games in Beijing, reports the Globe and Mail. "Sensitive" websites that are not considered Games-related will be blocked, said IOC press chief Kevan Gosper, expressing regret t  [...]
Posted: Thursday, July 31st 2008

Olympics Channel Launches Amid Strikes in Beijing, Torch Trouble in Paris

The NewsMarket debuted the Beijing 2008 Olympics Channel today. The destination will provide free news content about the Beijing games in both English and Chinese. It will also include video for use by journalists and bloggers. The page went live despite drama about the pending state of internet access over the course of the Games. According to   [...]
Posted: Tuesday, April 8th 2008

Writers Strike Projected to Bleed into New Year

The Globe and Mail reports that the writers strike, currently preventing TV networks from producing new content, may march on until January. It is expected to affect both Canadian and US-based stations. On the heels of stale content, advertisers may seek comp  [...]
Posted: Friday, November 23rd 2007

Publicis' Levy: Too Many Companies Chasing Too Few Online Dollars

Publicis chairman-CEO Maurice Levy believes that advertising budgets are not big enough to support the rapid expansion of online advertising services, and that the industry is approaching the hyper-inflated economics that led to the dot-bust in 2000, reports MediaBuyerPlanner. And without taking time for a breather, he a  [...]
Posted: Tuesday, November 13th 2007

Silver Surfers May Prove Tough to Transition to Digital TV

On February 17, 2009, an expected transition of TV from over-the-air transmission to digital may hit television's biggest fans the hardest, reports Ars Technica. Yesterday Nelda Barnett of the AARP appeared before the Senate Commerce Committee to foretell the sturm and drang that may occur among senior citizens, come February '09: "Consumers will  [...]
Posted: Friday, July 27th 2007

YouTube Pulls Video of McCain Singing 'Bomb Iran'

YouTube said Friday it had erroneously deleted and would restore a video of presidential candidate John McCain singing an impromptu song about bombing Iran, reports CNET. During a campaign stop in South Carolina last week, the Arizona senator sang the tune of the Beach Boys song "Barbara Ann," but wit  [...]
Posted: Monday, April 23rd 2007

Pre-roll Video Ads Shunned, Defended

Despite overwhelming opinion that there has to be an alternative to pre-roll spots for online video, no one has figured out what that alternative is, according to MediaPost. The latest iteration of the "death of the 30-second spot" discussion took place at an OMMA conference in Hollywood. Some said while online video and 30-second spots don't mesh well, there is no model on the ho  [...]
Posted: Tuesday, March 20th 2007

Akamai: Traffic Jumps to Super Bowl Advertisers' Sites

Traffic to Super Bowl advertisers' websites increased dramatically during and after the game, according to internet infrastructure provider Akamai, which released findings from its Net Usage Index for Advertising. Traffic to the sites, which averaged about 80,000 visitors per minute in the 2-3 weeks before the   [...]
Posted: Tuesday, February 6th 2007

Food and Beverage Marketers Take Advantage of Kids

As a consequence of self-regulation rather than more stringent safeguards, food and beverage marketing has not helped curb childhood obesity, worldwide obesity taskforce reported (pdf). The International Obesity Taskforce on Tuesday   [...]
Posted: Tuesday, September 5th 2006

NY Times Censors Itself

New York Times readers in Britain may have been disappointed if they attempted to read the lead story on the NYTimes.com website due to self-censorship exploiting the site's regional ad targeting technology. The Times reports on the issue and includes its justification from legal counsel, referring to  [...]
Posted: Wednesday, August 30th 2006

ANA: Progress in Marketing Measurement, Problems with Organizational Obstacles

The third annual ANA Marketing Accountability survey reports "substantial improvements" in the ability of senior-level marketers to measure and act on ROI, but also cites obstacles to turning metrics into action. Some 32 percent of senior-level marketers polled said they are satisfied with their ability to measure and act on ROI to improve business results, up from 19 percent in 2005. However, 20 percent of respondents said although they are able to measure ROI they cannot act take corresponding  [...]
Posted: Monday, July 17th 2006

Google, Yahoo Pummeled by Click Fraud Panel

Google and Yahoo were sent reeling at a Search Engine Strategies session on click fraud, with search-marketing vendors holding search engines responsible for protecting advertisers, reports AdAge. Unless marketer-conversion data is combined with search-engine data, accurate accountings are not possible, vendors on the panel said. Search vendors - who said fraud accounts for 5-35 percent of clicks, depending on the industry, and cost market  [...]
Posted: Wednesday, March 1st 2006

Google Invites 400 to Forum, Asks They Keep Mum

Google plans to hold its "Zeitgeist '05: The Google Partner Forum" - for 400 or so people, including bloggers and journalists - but wants to keep the entire event off the record, forbidding attendees from writing about it, reports CNET, citing a post on search expert Danny Sullivan's blog. The event, scheduled for October 25-27 at Google's Mountain View headquarters, is "the first 'c  [...]
Posted: Tuesday, September 20th 2005

Agency Execs Say Integration a Tough Nut to Crack

While consumers easily integrate their media by going to websites they hear about on TV commercials and participating in contests and polls that are part of TV shows, the marketing and media world has yet to embrace integration, reports MediaPost, citing comments made Tuesday by OMMA West panelists. "The marketing and media industries resist integration at every turn," said Cory Treffiletti, s  [...]
Posted: Wednesday, June 8th 2005

IAB Sues Mediapost over Conference

The soured relationship between the Interactive Advertising Bureau (IAB) and Mediapost - the two groups that last year produced the Internet Advertising World event together - worsened last week when the IAB said it is suing to prevent Mediapost from using the title of an online awards program used in last year's conference as the core brand name behind its own competing conference. The IAB has been very aggressive in trying to box out Mediapost, deciding to schedule its event - now run with AdW  [...]
Posted: Monday, February 21st 2005

Third Major Net Ad Conference Slotted for Same Week

The online marketing conference market is hotting up, with a train wreck of a week in store for New York City's Advertising Week. MediaPost's new OMMA conference was already scheduled for the week, running over the toes of long-time player iMedia, and now the IAB and AdWeek are introducing a third major conference for the very same week.   [...]
Posted: Wednesday, February 2nd 2005

DMA Cancels Its Interactive Event

DM News reports that the Direct Marketing Association (DMA) will scrap its seven-year-old internet marketing conference Net.Marketing, folding the sessions into its Annual Catalog Conference and several other events. The cut came among several others, including a pharmaceutical marketing conference and a governmental affairs event.   [...]
Posted: Friday, December 10th 2004

Olympics Sponsors Suffering Internet Share Setbacks

The three lead Olympics sponsors saw their web traffic share decrease significantly in the lead up to the games in Greece, according to the web traffic measuring company Hitwise. Site visitor figures don't equate to branding, but the lackluster online presence begs the question of whether or not Home Depot, McDonald's and Visa put their many eggs in one big fat Greek basket to the detriment of the day-to-day, top-of-mind brand metrics. Home Depot's site saw a  [...]
Posted: Wednesday, August 18th 2004

Too Many Faked Clicks in Affiliate Marketing

DM News: Pay-Per-Click Affiliate Deals Come Under Fire at Symposium Pay-per-click affiliate marketing's reputation continues to sink. Buy.com CEO Scot Blum told a conference this week that affiliate programs are rife with faked clicks from unsavory participants. He and others at LinkShare Symposium 2004 said that the industry risks losing major marketers unless it can move to more of a pay-per-sale model.   [...]
Posted: Thursday, June 24th 2004