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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 5 of 5
Akamai: Traffic Jumps to Super Bowl Advertisers' Sites
Traffic to Super Bowl advertisers' websites increased dramatically during and after the game, according to internet infrastructure provider Akamai, which released findings from its Net Usage Index for Advertising.
Traffic to the sites, which averaged about 80,000 visitors per minute in the 2-3 weeks before the [...]
Posted: Tuesday, February 6th 2007
Olympics Sponsors Suffering Internet Share Setbacks
The three lead Olympics sponsors saw their web traffic share decrease significantly in the lead up to the games in Greece, according to the web traffic measuring company Hitwise. Site visitor figures don't equate to branding, but the lackluster online presence begs the question of whether or not Home Depot, McDonald's and Visa put their many eggs in one big fat Greek basket to the detriment of the day-to-day, top-of-mind brand metrics. Home Depot's site saw a [...]
Posted: Wednesday, August 18th 2004
Chrysler Touts Advergame Success
ClickZ: Chrysler Reports Big Brand Lift on Advergames
Chrysler reported that its Dodge brand saw a 25 percent awareness boost among players of its Race the Pros advergame. The Wild Tangent-created game, promoted on the Fox TV network, also lifted purchase intent almost 20 percent. Chrysler's VP of marketing told the Jupiter/ClickZ Ad Forum audience that "Our fastest growing area by far is in the Internet... you can take a risk, learn [...]
Posted: Thursday, July 29th 2004
Affiliate Marketing Seminar, Free, NYC, May 1
Ecommercesig.com: Affiliate Marketing: Best Practices for Advertisers
Join E-Commerce Special Interest Group for a free panel discussion May 1. Experts will discuss:
What percent of your advertising is through your affiliate program?
Have you gotten any of the top 50 sites to work on a performance basis?
What is the yearly budget for your affiliate program (not including staff)?
Does your affiliate s [...]
Posted: Monday, April 28th 2003
iLike Gets i-Love from Open Facebook Platform
Online music community iLike owes a lot to Facebook's decision to open its back-end to developers last month. The change has advanced iLike from 3 million users in May to a current total of 1 million new Facebookers per week, reports Reuters.
The music-sharing site allows Facebook users to share music preferences and receive concert and music suggestions from other users. It also inc [...]
- Showing 1 - 5 of 5