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Just What Is A "NewFront?" And Should Brands Be Interested?

It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks” included AOL, Google/YouTube, H  [...]
Posted: Friday, April 27th 2012

Industry Buzz & Snippets: 11/27/09

Black Friday: Online retailers and networking sites aim to make holiday shopping more interactive. The Shopping Spy looks for bargains online. US shoppers hit Bla  [...]
Posted: Friday, November 27th 2009

New Moon Gets New Blood On MySpace

The stats are in: more than two-million unique visitors, and nearly three-million total viewers watched MySpace's live stream of "The Twilight Saga: New Moon" red-carpet arrivals at the movie's world premiere. The figure was the largest ever for a Ustream red-carpet-live webcast, according to Mashable - and another indicator of how popular the vampire-themed movie alread  [...]
Posted: Thursday, November 19th 2009

Paranormal WOM Creates Viral Role Model

The most recent box office numbers from Hollywood's sleeper hit Paranormal Activity once again illustrate the power of of social media word-of-mouth (WOM) marketing. Within a month, the $15,000 thriller has morphed from midnight-only showings in a handful of college towns to a $100 million film. 'Demand It' While some of the movie's buzz was organic; much of it wa  [...]
Posted: Monday, November 16th 2009

NBC Taps SocNets to Generate Olympic Buzz

With 100 days left until the 2010 Winter Olympics in Vancouver, NBC Universal is adding a variety of new high-tech and social media features to its main Olympics website, NBCOlympics.com, to generate interest in the games and boost video views of the events. NBC is aiming to build on the success of its live and taped online video offerings during the 2008 Beijing Olympics, which attracted tens of millions of users. As an added feature to its existin  [...]
Posted: Thursday, November 5th 2009

Food Bloggers Cook up Big Business

Club Med is putting together a week-long conference that will gather together popular food writers and bloggers - to mingle, network and share tricks of the trade - but that also will be open to other guests and members of the public who pay a hefty fee to stay at the resort during the conference and hob-nob with their favorite foodies. The event, "Food Blogger Camp by Club Med," is part of a growing movement by companies to bring together influent  [...]
Posted: Friday, October 23rd 2009

Sprite Experiments With YouTube Series: 'Green Eyed World'

Coca-Cola-owned Sprite is hopping on the reality show bus with an interactive YouTube channel called "Green Eyed World," which will feature Facebook integration, writes The Wall Street Journal. Sprite decided to try reaching out to teens with two things they love most - social media and music - and to use the message of pursuing passions as the driving force behind the campaign. The series, which will f  [...]
Posted: Monday, April 20th 2009

80% of Super Bowl 2009 Inventory Already Sold

80 percent of ad inventory for Super Bowl XLIII, which takes place in Tampa Bay, FL on February 1 of next year, has already been sold, reports NBC's Seth Winter, VP of Sports and Olympics sales and marketing. At the going rate per :30 of $3 million, "about a dozen or so advertisers" have signed on thus far, he said. Sales so far have been dominated by automotive marketers and movie studios. Despite new ownersh  [...]
Posted: Friday, September 12th 2008

Wilmington Tests Digital Switch; Nielsen Tests A/P Meter in All-Digital Enviro

Wilmington, NC became the first market to make the transition to digital TV transmission. Yesterday at noon, its two stations switched from analog to digital signals, a full six months before the rest of the country will switch on Feb. 17, 2009, reports MediaBuyerPlanner. Broadcasters received scores of calls from residents unprepared for the switch, or those  [...]
Posted: Wednesday, September 10th 2008

Cancer-Fighting 'Pink Channel' Goes Live on XM

Premiere Radio Networks and City of Hope, a cancer research, treatment and education center, have launched The Pink Channel, the first radio channel supporting the fight against cancers, particularly those that affect women, reports MediaBuyerPlanner. City of Hope gets a portion of advertising and online retail sales revenue, as well as 100 percent of listener donations collected through the cha  [...]
Posted: Tuesday, August 19th 2008

Social Media, Mobile -- and Microsoft -- Top Off Beijing Olympic Coverage

With the Beijing Olympics fast approaching, NBC Universal announced it would provide 2200 hours of live competition coverage across 25 sports on NBCOlympics.com. Others will appear on-demand. NBCOlympics.com will also include home video-style content and blogs fr  [...]
Posted: Tuesday, July 29th 2008

AT&T Inks Marketing Contract with USA Basketball Men's Team

AT&T is now a marketing partner for the USA Basketball Men's National Team, joining Gatorade, General Motors, McDonald's, Nike, and Electronic Arts. Financial terms of the deal were not disclosed. The USA Basketball Men's National Team is pursuing its first Olympic gold medal since 2000, reports Bloomberg. Before and during the Beijing Games, AT&T will disseminate exclusive men's basketball team content   [...]
Posted: Monday, July 14th 2008

Tennis.com to Sport Rolex on Its Backhands

Luxury watchmaker Rolex was chosen as the exclusive sponsor of Tennis.com's Wimbledon newsletter, which runs daily until July 9th. Breakfast@Wimbledon is a recent creation, dedicated to giving subscribers an early-morning preview of upcoming matches, as well as synopses of matches that took place the day before. Rolex ad units will appear throughout the newsletter. Rolex also sponsors a clock on Tennis.com's website. Set to "Wimbledon time" (Greenwich ti  [...]
Posted: Monday, June 30th 2008

Jonas Brothers Invade UK Via Bebo, Nokia N95 Tags Along

The Jonas Brothers, a New Jersey band, tapped social network Bebo and Kyte, a digital content production firm, to promote its United Kingdom debut. The campaign includes a Bebo-exclusive contest. Fans may enter to win a private bus tour around London with the band. The trip includes a private acoustic session, broadcast live at the Jonas Brothers Bebo   [...]
Posted: Tuesday, June 24th 2008

Web Won't Undermine TV; Viewership to Be Bolstered by Olympics, Election

Viewers are going back to favorite TV shows after the writers' strike, with some heading online -- but many more anticipating viewing upcoming special-event TV programming, including the Olympics, presidential election and American Idol, according to Carat, MarketingCharts   [...]
Posted: Monday, March 24th 2008

March Madness an Ad Bonanza Worth $545MM

As sports fans eagerly await March Madness -- the NCAA Men's Division I Basketball Tournament -- advertisers are also anticipating the 19-day event. March Madness ranks among the top sports marketing shindigs, with network TV Ad sales projected by TNS to reach $545 million,   [...]
Posted: Friday, March 14th 2008

Research Recap of 2008 Academy Awards Released

94 percent of the 32 million Americans that watched this year's Oscars watched the live telecast. Some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the event,   [...]
Posted: Tuesday, March 4th 2008

Academy Awards - Fewest Viewers in Decades

This year, 32 million viewers in about 21.1 million US homes tuned in to the 80th Academy Awards -- the lowest number in 39 years, ABC said, citing Nielsen Media Research projections, MarketingCharts reports. According to Nielsen's   [...]
Posted: Thursday, February 28th 2008

iLike Launches Band Feed; Triples Users from July

Music service iLike has launched a news feed that tells fans what their favorite artists are up to: when they go on tour, for example, or release new songs and videos. The news feed lives on the iLike website, but it can also be used as an iTunes plugin and general social networking add-on. iLike is among many small brands that managed to build a viable business atop Facebook's open   [...]
Posted: Friday, February 22nd 2008

IOC Gives Blogging Olympians the Conditional Go-Ahead

Last week the International Olympic Committee (IOC) issued blogging guidelines for the Beijing Olympics. This is the first time blogging will be permitted amongst participants or officials of the Olympic games. But bloggers must mind IOC directives. For example, still pictures taken outside accredited areas, or personal photos within the areas that do not include sporting action, are OK for blog publication. Blogging was sanctioned as a "legitimate form of personal expres  [...]
Posted: Monday, February 18th 2008