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Just What Is A "NewFront?" And Should Brands Be Interested?

It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks” included AOL, Google/YouTube, H  [...]
Posted: Friday, April 27th 2012

80% of Super Bowl 2009 Inventory Already Sold

80 percent of ad inventory for Super Bowl XLIII, which takes place in Tampa Bay, FL on February 1 of next year, has already been sold, reports NBC's Seth Winter, VP of Sports and Olympics sales and marketing. At the going rate per :30 of $3 million, "about a dozen or so advertisers" have signed on thus far, he said. Sales so far have been dominated by automotive marketers and movie studios. Despite new ownersh  [...]
Posted: Friday, September 12th 2008

Starcut to Build Olympics Website for Mobile

Starcut has been chosen to build the Olympics Mobile website, which will host NBC coverage of the Beijing games taking place from August 8-24. From the mobile site, fans may access polls, news headlines, videos, slideshow galleries and Olympian profiles. Most of the material will come from NBCOlympics.com. "This site will provide the most ambitious sporting event coverage ever provided to mobile sports fans," said SVP Perkins Miller of Digital Media, NBC Sports and Olympics. Miller's st  [...]
Posted: Friday, August 8th 2008

Social Media, Mobile -- and Microsoft -- Top Off Beijing Olympic Coverage

With the Beijing Olympics fast approaching, NBC Universal announced it would provide 2200 hours of live competition coverage across 25 sports on NBCOlympics.com. Others will appear on-demand. NBCOlympics.com will also include home video-style content and blogs fr  [...]
Posted: Tuesday, July 29th 2008

NBCU to Glean $1B in Ad Revenue from Summer Olympics

NBCU may break a record of its own with the Summer Olympics next month, set as it is to pull in more than $1 billion in ad revenue for the summer games, reports MediaBuyerPlanner. NBC rakes in $750,000 per :30 spot for broadcast coverage, 85 percent of which is already sold. That's a CPM of 10 percent higher than for the 2004 Olympics,   [...]
Posted: Wednesday, July 16th 2008

Nielsen Issues 2008 Guide to the Super Bowl

The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US -- the NFL's Super Bowl  [...]
Posted: Friday, February 1st 2008

On Quest for Sponsors, Ocean Racing Opens to Internet

S360S has just launched a new marketing website geared toward those that would like to sponsor competitive events in ocean racing, according to a release from the company. Images of the races, and associated brands, are broadcast from boats via satellite and streamed across the Internet for public access. Sponsors can choose from a number of platforms, and brands are welcome to interact directly with racers. Sponsors and VIP g  [...]
Posted: Tuesday, July 10th 2007

AT&T to Broadcast Tim McGraw's Swampstock Across Three Screens; Chase to Sponsor

AT&T Entertainment Services will provide cross-media content -- online, via mobile, and on TV -- for Tim McGraw's "Swampstock" music  festival and Neighbor's Keeper Foundation charity fundraiser, according to a press release. As sole sponsor, JPMorgan's Chase Card Services will become AT&T Entertainment Services' first three-screen advertiser. This also marks the first major content and adverti  [...]
Posted: Friday, April 20th 2007

At Upfront, Networks Offer Mobile Inventory

Mobile inventory will be on the block for the first time during this year's TV upfront, thanks in large part to MediaFlo, a multicast mobile network, Ad Age reports. CBS, NBC Universal, Fox, ESPN and Viacom will be distributing their content over their own MediaFlo mobile channels. The networks will offer primetime series, video on demand and even classic shows. Viacom CEO Philippe Dauman said the company has   [...]
Posted: Thursday, March 29th 2007

BitTorrent Signals TV Programming Site Plans

Speaking at an OMMA conference panel session, BitTorrent VP Eric Patterson said the company is planning an ad-supported TV program website, reports MediaPost. Patterson was mum on further details, but an ad-supported site that offers TV programs for download would primarily compete against recently launched Joost for market share. Joost agreed with Viacom earlier this y  [...]
Posted: Wednesday, March 21st 2007

Al Gore, MSN Partner in Green Concert a la Live 8

The MSN Network has partnered with the "star" of last year's An Inconvenient Truth, former Vice-President Al Gore, to raise awareness of environmental issues through a multimedia effort named Save Our Selves, reports ClickZ. "Save Our Selves (SOS) - The Campaign for a Climate in Crisis," will culmin  [...]
Posted: Monday, February 19th 2007

MSN, Control Room Partner for 'Live 8 for the Earth' Concert

MSN and Control Room will partner to distribute another major concert event this summer, dubbed "Live 8 for the Earth." News of the event comes as talk intensifies that the current live-internet concert deal between the two companies hasn't paid off, Ad Age reports. But the summer concert, slated for July 7, could help the partnership, as Con  [...]
Posted: Tuesday, February 13th 2007

NATPE: Little Room for New Syndicated Daytime Shows

The National Association of Television Programming Executives conference is now less a launching pad for new syndicated hits and more a forum for programmers and content creators to discuss the industry - particularly in light of the digital revolution. A main concern at NATPE was the difficulty of launching first-run shows into syndications, Ad Age writes, with hit shows already in prime daytime slots and a dearth   [...]
Posted: Monday, January 22nd 2007

Hurley: YouTube to Go Mobile

YouTube hopes to have a mobile offering within a year, according to its cofounder; the announcement comes a month or so after an analyst said News Corp.'s MySpace would soon be going mobile. YouTube will "have something on a mobile device," Chad Hurley told advertising executives at the OgivlyOne Digital Media Summit, writes  [...]
Posted: Thursday, November 2nd 2006

Live 8 Producer Hooks up with MSN, Drops AOL

AOL's venture with the Live 8 concert producers has been dissolved; instead, a new venture with MSN will produce live events online and other platforms. The erstwhile Network Live, which produced the pioneering Live 8 concert for AOL last year, has morphed into Control Room, with cofounder and chief exec Kevin Wall announcing a pact with Microsoft's MSN to produce online events,   [...]
Posted: Wednesday, September 27th 2006

Toyota, Lexus Cosponsor Monday Night Football

Toyota and its Lexus brand will co-sponsor ESPN's Monday Night Football, with Lexus sponsoring nine of the halftime shows and Toyota sponsoring eight, writes MediaWeek (via MediaBuyerPlanner). Both will be featured in the opening and closing graphics and will have spots during the games; they'll also run ads in  [...]
Posted: Wednesday, May 24th 2006

Digital Offerings Complicate, Prolong Upfront Marketplace

The growing importance of the digital factor in the broadcast upfront equation has complicated matters, according to buyers as well as sellers, resulting in an upfront market that could last two months rather than two weeks, writes AdWeek. The networks' digital offerings intend to capture both the audiences spending more and more time with broadband, wireless and other digital applications as well as th  [...]
Posted: Monday, May 22nd 2006

Johnson & Johnson Forgoes Upfront

Johnson & Johnson will not commit ad dollars during this year's upfront, and Coca-Cola may not make any upfront purchases either, illustrating a shift from commiting dollars during the upfront and toward a more year-round buying cycle, AdAge writes (via MediaBuyerPlanner). A spokesman from Johnson & Johnson sai  [...]
Posted: Tuesday, May 16th 2006

Buyers to Withhold at Upfront, Save for Digital

According to a consensus among media buyers and some network executives, the broadcast part of the upcoming (May 15) upfront will be flat to weaker, with buyers holding back ad dollars from network TV for other media, including cable and new media such as online and mobile advertising, especially with networks putting shows online and on portable devices, writes the Wall Street Journal. The emergence of digital ad  [...]
Posted: Friday, May 5th 2006

March Madness Streams Maxed Out

Media buyers are reportedly so impressed with CBS's online screening of the first four rounds of the NCAA's March Madness that they are already trying to get a piece of next year's action, according to AdAge (via MediaBuyerPlanner). Unfortunately, CBS had to cap the n  [...]
Posted: Monday, March 27th 2006