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March Madness an Ad Bonanza Worth $545MM

As sports fans eagerly await March Madness -- the NCAA Men's Division I Basketball Tournament -- advertisers are also anticipating the 19-day event. March Madness ranks among the top sports marketing shindigs, with network TV Ad sales projected by TNS to reach $545 million,   [...]
Posted: Friday, March 14th 2008

'Recession-Proof' Super Bowl Dubbed Agency Beauty Pageant

Lou D'Ermilio of Fox reported the network sold out of Super Bowl spots sooner -- and at a higher average cost -- than in any previous Super Bowl Fox has hosted. The transaction for the last available :30 spot was finalized last week. Spots averaged $2.7 million per 30 seconds, a marked climb from the $2.5 million record average in 2006. Canwest News Service calls the Super B  [...]
Posted: Monday, February 4th 2008

Nielsen Issues 2008 Guide to the Super Bowl

The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US -- the NFL's Super Bowl  [...]
Posted: Friday, February 1st 2008

Super Bowl Commercials to Air Online

Yahoo, Google, iFilm, NFL.com and other websites plan to feature TV commercials from the Super Bowl during and after Sunday's game in Detroit, writes Red Herring. Though the ads will be available online after being broadcast on TV - with ABC charging advertisers a record average price of $2.5 million for a 30-second ad - some will be available online even before the game e  [...]
Posted: Friday, February 3rd 2006

Kelsey Small Biz Study Further Explained

MediaPost: Kelsey Group: Small Businesses Not Yet Advertising Online Expanding on a study reported last week, the Kelsey Group said that while almost two thirds of small businesses see the internet as an advertising opportunity, only one in four made an online buy in the last year.   [...]
Posted: Thursday, November 4th 2004

B-to-B Rags in Trouble, Internet Reportedly at Fault

BtoB Online: Worldwide media slump seen 'coming to an end' ZenithOptimedia reports that business-to-business magazines face a severe revenue threat as business-focused marketers move their marketing spending to websites, events and search engine marketing.   [...]
Posted: Thursday, October 21st 2004

iProspect Launches Bid Management Tool

iProspect Release: iProspect Unveils Pay Per Click Advertising Bid Management Tool iProspect, the firm that just filed a patent on bid management technology, launched its bid management tool along with those of tens of others bowing their new wares at the Search Engine Strategies Conference taking place in San Jose. iProspect said this product's major difference is that it manages campaigns globally across hundreds or thousands of keywor  [...]
Posted: Tuesday, August 3rd 2004

MSN Sends Butterfly Men in Leotards to TV Upfront

MediaPost: MSN Butterflies Swarm Broadcast Upfronts No I'm not a cicadaThe MSN butterflies are at it again, flitting about TV upfront negotiation locations in New York City. The trade promotion effort represents the second year in a row Microsoft hit home the message to traditional buyers t  [...]
Posted: Wednesday, May 19th 2004

Overture, Google Give Tips for Paid Listings

Internet Retailer: Google, Overture offer tips on getting better Internet search performance Representatives from both Google and Overture at a recent catalog marketer conference gave sets of tips to improve rankings on paid search lists. They include ensuring that the landing page is indexed in the relevant search engine and making sure that sufficient links lead to that page. Both firms denied that they give discounted price  [...]
Posted: Friday, May 7th 2004

Contextual Ads Performance: Middling

WSJ (subscription required): Big Online Publishers Flirt With Context-Based Ads IAR: Contextual Ad Debate Rouses Critics This WSJ article raves that contextual ads are "like 1999." Meanwhile, IAR has a different take, reporting on panels and ensuing discussions spinning off from Jupiter's Search Engine Strategies con  [...]
Posted: Friday, August 22nd 2003

@d:tech, San Francisco, June 16-18

Ad-tech.com: Palace Hotel, San Francisco, June 16-18 There is no question, @d:tech is the only real must-attend show in the overall e-marketing space anymore. Or, in any event, it's the best of them. I attended most recently last November in NYC, and it was an excellent event, just like old times: tons of familiar faces of industry vets, dozens of exhibitors, multiple open-bar parties, tchotchke, the works. Oh yeah, and lots of presentations, too (but the rea  [...]
Posted: Wednesday, April 23rd 2003