Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	19	17
» ad pricing	2	34
» ad selling	9	27
» ad targeting	7	29
» ad technologies & vendors	3	33
» advertainment	9	27
» affiliate marketing	1	35
» agencies & ad departments	5	31
» alternative marketing	9	27
» Asia/Pacific	1	35
» automotive	2	34
» b2b	3	33
» best practices	6	30
» Big Picture	1	35
» biz buzz	6	30
» branding	5	31
» broadband	4	32
» campaigns & creatives of note	6	30
» case studies	2	34
» co-op marketing & partnerships	8	28
» computers & tech	1	35
» consumer packaged goods	2	34
» CRM	1	35
» demographics	3	33
» direct marketing	2	34
» domain names	2	34
» email marketing	1	35
» entertainment	22	14
» Europe	3	33
» global	3	33
» I-PR & business communications	1	35
» instant messaging marketing	1	35
» Latin America	1	35
» legal, government & regulation	1	35
» loyalty & retention	2	34
» major account moves	1	35
» major brands	10	26
» major players news	11	25
» measurement & analytics	2	34
» media convergence	14	22
» minorities	1	35
» mobile marketing	4	32
» multi-channel marketing	5	31
» new and improved	1	35
» nonsense & parodies	1	35
» online ad market	8	28
» pearls of wisdom	1	35
» people	5	31
» personalization	2	34
» political parties & organizations	2	34
» privacy	1	35
» promotions	4	32
» publishing	6	30
» research & stats	13	23
» rich media	3	33
» search engine marketing	3	33
» signs of doom	2	34
» signs of what's to come	13	23
» syndication & RSS	1	35
» technical innovation	1	35
» text ads	1	35
» tools & software	2	34
» top stories	4	32
» user experience	7	29
» viral marketing & social media	10	26
» weblog marketing	4	32
» women	1	35
» worst practices	3	33
» Youth	1	35

Just What Is A "NewFront?" And Should Brands Be Interested?

It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks” included AOL, Google/YouTube, H  [...]
Posted: Friday, April 27th 2012

NBC Taps SocNets to Generate Olympic Buzz

With 100 days left until the 2010 Winter Olympics in Vancouver, NBC Universal is adding a variety of new high-tech and social media features to its main Olympics website, NBCOlympics.com, to generate interest in the games and boost video views of the events. NBC is aiming to build on the success of its live and taped online video offerings during the 2008 Beijing Olympics, which attracted tens of millions of users. As an added feature to its existin  [...]
Posted: Thursday, November 5th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Starcut to Build Olympics Website for Mobile

Starcut has been chosen to build the Olympics Mobile website, which will host NBC coverage of the Beijing games taking place from August 8-24. From the mobile site, fans may access polls, news headlines, videos, slideshow galleries and Olympian profiles. Most of the material will come from NBCOlympics.com. "This site will provide the most ambitious sporting event coverage ever provided to mobile sports fans," said SVP Perkins Miller of Digital Media, NBC Sports and Olympics. Miller's st  [...]
Posted: Friday, August 8th 2008

Tennis.com to Sport Rolex on Its Backhands

Luxury watchmaker Rolex was chosen as the exclusive sponsor of Tennis.com's Wimbledon newsletter, which runs daily until July 9th. Breakfast@Wimbledon is a recent creation, dedicated to giving subscribers an early-morning preview of upcoming matches, as well as synopses of matches that took place the day before. Rolex ad units will appear throughout the newsletter. Rolex also sponsors a clock on Tennis.com's website. Set to "Wimbledon time" (Greenwich ti  [...]
Posted: Monday, June 30th 2008

Jonas Brothers Invade UK Via Bebo, Nokia N95 Tags Along

The Jonas Brothers, a New Jersey band, tapped social network Bebo and Kyte, a digital content production firm, to promote its United Kingdom debut. The campaign includes a Bebo-exclusive contest. Fans may enter to win a private bus tour around London with the band. The trip includes a private acoustic session, broadcast live at the Jonas Brothers Bebo   [...]
Posted: Tuesday, June 24th 2008

Web Won't Undermine TV; Viewership to Be Bolstered by Olympics, Election

Viewers are going back to favorite TV shows after the writers' strike, with some heading online -- but many more anticipating viewing upcoming special-event TV programming, including the Olympics, presidential election and American Idol, according to Carat, MarketingCharts   [...]
Posted: Monday, March 24th 2008

March Madness an Ad Bonanza Worth $545MM

As sports fans eagerly await March Madness -- the NCAA Men's Division I Basketball Tournament -- advertisers are also anticipating the 19-day event. March Madness ranks among the top sports marketing shindigs, with network TV Ad sales projected by TNS to reach $545 million,   [...]
Posted: Friday, March 14th 2008

Research Recap of 2008 Academy Awards Released

94 percent of the 32 million Americans that watched this year's Oscars watched the live telecast. Some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the event,   [...]
Posted: Tuesday, March 4th 2008

Academy Awards - Fewest Viewers in Decades

This year, 32 million viewers in about 21.1 million US homes tuned in to the 80th Academy Awards -- the lowest number in 39 years, ABC said, citing Nielsen Media Research projections, MarketingCharts reports. According to Nielsen's   [...]
Posted: Thursday, February 28th 2008

A-B Rules Super Bowl Ads; Hyundai Improves -- as SalesGenie Damages -- its Image

The TV broadcast of Super Bowl XLII averaged a record 97 million viewers. Among the big winners were Anheuser-Busch and Hyundai, according to comScore's 2008 Super Bowl post-game survey, reports MarketingCharts. The survey of 1,139 US Internet users who watched Super Bowl XLII was  [...]
Posted: Friday, February 8th 2008

YouTube's 'Project Direct' Courts Ground-floor Filmmakers

With the ambition to drive user-generated content into the realm of higher art -- or at least encourage commercial aspirations -- YouTube is hosting a contest called Project Direct, a talent search for new directors. The video sharing site partnered with Jason Reitman, the director of Thank You for Smoking, and Hewlett-Packard, which is helping to sponsor the project. Hopefuls may upload their work onto YouTube October 7 to November 9, after which Reitman and a panel of experts will select th  [...]
Posted: Friday, October 5th 2007

On Quest for Sponsors, Ocean Racing Opens to Internet

S360S has just launched a new marketing website geared toward those that would like to sponsor competitive events in ocean racing, according to a release from the company. Images of the races, and associated brands, are broadcast from boats via satellite and streamed across the Internet for public access. Sponsors can choose from a number of platforms, and brands are welcome to interact directly with racers. Sponsors and VIP g  [...]
Posted: Tuesday, July 10th 2007

MySpace & Burnett to Launch Political Show

Best known for "Survivor," reality TV guru Mark Burnett is teaming up with MySpace to launch an interactive online/TV series aimed at shaking up the looming U.S. election, according to AdWeek. The show, "Independent," will start in early 2008. Contestants interested in becoming America's "next great politician" will be asked to declare their candidacy through a video upload  [...]
Posted: Friday, April 27th 2007

At Upfront, Networks Offer Mobile Inventory

Mobile inventory will be on the block for the first time during this year's TV upfront, thanks in large part to MediaFlo, a multicast mobile network, Ad Age reports. CBS, NBC Universal, Fox, ESPN and Viacom will be distributing their content over their own MediaFlo mobile channels. The networks will offer primetime series, video on demand and even classic shows. Viacom CEO Philippe Dauman said the company has   [...]
Posted: Thursday, March 29th 2007

Rival TV Academies at Odds over Digital Emmys

New York-based National Academy of Television Arts & Sciences and Los Angeles-based Academy of Television Arts & Sciences are at odds over how and whether to go about creating a version of the emmys for amateur digital content. The two academies had been working together for months on the creation of the awards, but that partnership seems to be shaky after it was revealed that the East Coast academy is working on its own version of an emmys for digital offerings, AdWeek   [...]
Posted: Friday, March 23rd 2007

Microsoft: Most Ad Spending Will Soon Go to Digital

Speaking at the AAAA media conference, Microsoft's Mich Matthews said the majority of the company's ad spending will be going toward digital media within the next few years, reports MediaPost. Based on Microsoft's nearly $1 billion in spending in the U.S. alone, that means a significant amount of money will be spent on digital ad buys. The shift follows consumers, who ar  [...]
Posted: Monday, March 5th 2007

Al Gore, MSN Partner in Green Concert a la Live 8

The MSN Network has partnered with the "star" of last year's An Inconvenient Truth, former Vice-President Al Gore, to raise awareness of environmental issues through a multimedia effort named Save Our Selves, reports ClickZ. "Save Our Selves (SOS) - The Campaign for a Climate in Crisis," will culmin  [...]
Posted: Monday, February 19th 2007

Akamai: Traffic Jumps to Super Bowl Advertisers' Sites

Traffic to Super Bowl advertisers' websites increased dramatically during and after the game, according to internet infrastructure provider Akamai, which released findings from its Net Usage Index for Advertising. Traffic to the sites, which averaged about 80,000 visitors per minute in the 2-3 weeks before the   [...]
Posted: Tuesday, February 6th 2007

Bored at Work? Watch Super Bowl Ads Online

Superbowl XLI marked the first time that every spot featured during the advertising event of the year was immediately available online on a wide variety of sites for viewing and scrutiny by users. YouTube's SuperVote page not only allows users to view every Super Bowl ad video on one page but also encourages live voting to pick the top ad of the season (  [...]
Posted: Monday, February 5th 2007