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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 8 of 8
'Computer is Personal Again' Honored in IAB MIXX Awards
Last night in New York City, conference attendees witnessed the presentation of the IAB's third annual MIXX awards.
These accolades draw attention to outstanding merit specifically in interactive advertising, with dual regard to creativity and effectiveness.
The major honor, Best in Show, was awarded to Goodby, Silverstein and Partners, SF for "The Computer is Personal Again" for Hewlett-Packard. This campaign was perceived as the most successful effort in years on behalf of the computer b [...]
Posted: Wednesday, September 26th 2007
IPG's Breen to Agencies: Focus on Hyper-Personalized Media
To adapt to the new world of self-defined media exposure, Interpublic exec Bant Breen says agencies need to focus on hyper-personalized media, according to MediaPost.
Breen's comments came during a session at the OMMA conference in Hollywood. Agencies, he suggested, need to exercise a louder voice in the conversation that's helping to define the new media environment, since their [...]
Posted: Wednesday, March 21st 2007
NY Times Censors Itself
New York Times readers in Britain may have been disappointed if they attempted to read the lead story on the NYTimes.com website due to self-censorship exploiting the site's regional ad targeting technology.
The Times reports on the issue and includes its justification from legal counsel, referring to [...]
Posted: Wednesday, August 30th 2006
Microsoft's New adLabs Develops Video Hyperlink Ads
Microsoft announced the launch of its adCenter Incubation Lab (adLab), a joint effort between MSN's adCenter and Microsoft Research. It is "a state-of-the-art lab in Beijing with a mission to research and incubate adva [...]
Posted: Friday, January 13th 2006
Doerr: No Google Browser
CNET: Investor doesn't see browser in Google's future
At San Francisco's Web 2.0, celebrity venture capitalist and Google board member John Doerr threw cold water on rumors that Google would be coming out with a browser to compete with Microsoft. Several signs, such as browser engineer hires and domain name registrations, were thought by some to i [...]
Posted: Wednesday, October 6th 2004
FTC Wins 'Marketing Innovation of the Year'
ClickZ: 2004 ClickZ Marketing Excellence Awards
The ClickZ marketing awards were announced today, with mostly the usual suspects occupying the top spots for categories like best ad server and best rich media technology. But the Federal Trade Commission probably didn't predict last year when it started trying to implement its Do-Not-Call Registry that it would be voted the highest honor, the marketing innovation of the year [...]
Posted: Thursday, August 12th 2004
Yahoo Repents, Re-emphasizes Search
IAR: Yahoo! Branching Out its Search Roots
Yahoo's search czar Jeff Weiner indicated that Yahoo would put the search back into the mega-portal's pages. Once primarily a web directory, Yahoo evolved into a jangling collection of web-related services, content and products.
Weiner, speaking at Jupiter's Search Engine Strategies conference, said that the company would soon come out with a Froogle-like product search function. He sa [...]
Posted: Friday, August 22nd 2003
@d:tech, San Francisco, June 16-18
Ad-tech.com: Palace Hotel, San Francisco, June 16-18
There is no question, @d:tech is the only real must-attend show in the overall e-marketing space anymore. Or, in any event, it's the best of them. I attended most recently last November in NYC, and it was an excellent event, just like old times: tons of familiar faces of industry vets, dozens of exhibitors, multiple open-bar parties, tchotchke, the works. Oh yeah, and lots of presentations, too (but the rea [...]
Posted: Wednesday, April 23rd 2003
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