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Starcut to Build Olympics Website for Mobile

Starcut has been chosen to build the Olympics Mobile website, which will host NBC coverage of the Beijing games taking place from August 8-24. From the mobile site, fans may access polls, news headlines, videos, slideshow galleries and Olympian profiles. Most of the material will come from NBCOlympics.com. "This site will provide the most ambitious sporting event coverage ever provided to mobile sports fans," said SVP Perkins Miller of Digital Media, NBC Sports and Olympics. Miller's st  [...]
Posted: Friday, August 8th 2008

NBCU to Glean $1B in Ad Revenue from Summer Olympics

NBCU may break a record of its own with the Summer Olympics next month, set as it is to pull in more than $1 billion in ad revenue for the summer games, reports MediaBuyerPlanner. NBC rakes in $750,000 per :30 spot for broadcast coverage, 85 percent of which is already sold. That's a CPM of 10 percent higher than for the 2004 Olympics,   [...]
Posted: Wednesday, July 16th 2008

'Computer is Personal Again' Honored in IAB MIXX Awards

Last night in New York City, conference attendees witnessed the presentation of the IAB's third annual MIXX awards. These accolades draw attention to outstanding merit specifically in interactive advertising, with dual regard to creativity and effectiveness. The major honor, Best in Show, was awarded to Goodby, Silverstein and Partners, SF for "The Computer is Personal Again" for Hewlett-Packard. This campaign was perceived as the most successful effort in years on behalf of the computer b  [...]
Posted: Wednesday, September 26th 2007

Google to Take High Road on Internet Privacy Issues

Today Google will attempt to take a moral tack on the internet piracy debate, demanding that new international laws be passed to protect personal information. Early this year EU officials conducted a privacy probe, concerned about how long Google keeps users' personal information. A compromise  [...]
Posted: Friday, September 14th 2007

Next Year's Most Effie Idea Source: Innovative, Visionary Business

Next year's most effective idea will come from "An innovative and visionary business," according to a survey by the Effie Awards, which honors ideas that work, writes MarketingCharts. While that top answer captured 27 percent of the "votes," "a consumer or someone else you've never heard of" was a close second, with 24 percent.   [...]
Posted: Wednesday, July 18th 2007

ad:tech Awards Industry Achievers

Members of the ad and marketing industries gathered for the ad:tech Awards in San Francisco Wednesday evening, when a number of campaigns were honored for excellence. Three people also received Industry Achievement Awards for the first time in the history of the show, according to iMedia Connection. The event was hosted by ad:tech Chair Emeritus Susan Bratton and CEO Geoff Ramsey of eMarketer, who were introduce  [...]
Posted: Monday, April 30th 2007

Air Force Tries Something Amazing with Mobile, Bluetooth

Cellphone-toting NASCAR fans at Texas Motor Speedway this weekend will get pinged with a mobile recruitment pitch from the United States Air Force, reports AdAge. The mobile extension of the Air Force's "Do Something Amazing" campaign is developed by GSD&M. Bluetooth transmitters setup around the racetrack will find suitably equippe  [...]
Posted: Wednesday, April 11th 2007

Pre-roll Video Ads Shunned, Defended

Despite overwhelming opinion that there has to be an alternative to pre-roll spots for online video, no one has figured out what that alternative is, according to MediaPost. The latest iteration of the "death of the 30-second spot" discussion took place at an OMMA conference in Hollywood. Some said while online video and 30-second spots don't mesh well, there is no model on the ho  [...]
Posted: Tuesday, March 20th 2007

Stengel: Marketers Need to Shift Thinking

Speaking at the 4As conference in Las Vegas, Procter & Gamble CMO Jim Stengel said marketers need to change more than just the tools they use, reports AdWeek. Stengel said the marketing industry needs to strive for more than just keeping pace with technological innovations. There needs to be a fundamental shift in the way marketers communicate with the target audience, which is now creati  [...]
Posted: Monday, March 5th 2007

Marketers Mine for Gold on Video, Social Media Sites

Online marketers should tread lightly on user-generated video and social media sites, according to the consensus coming out of last week's Ad:Tech New York conference and the Web 2.0 Summit in San Francisco, writes ClickZ. With online content rapidly expanding, marketers are looking for new opportunities to push their own content online and create bonds between their brands and consumers. To be successful in making that connection, marketers will need to relinquish some control to co  [...]
Posted: Wednesday, November 15th 2006

NY Times Censors Itself

New York Times readers in Britain may have been disappointed if they attempted to read the lead story on the NYTimes.com website due to self-censorship exploiting the site's regional ad targeting technology. The Times reports on the issue and includes its justification from legal counsel, referring to  [...]
Posted: Wednesday, August 30th 2006

Microsoft: adCenter Is for Offline Media, Too; Gunning for Google

Saying "this marketplace is begging for some efficiency in the media buying process," Joanne Bradford, Microsoft's chief media revenue officer, revealed that the company is preparing to extend its search advertising model to other outlets, including offline media,   [...]
Posted: Thursday, June 8th 2006

Renamed Microsoft adCenter Officially Launches

Microsoft CEO Steve Ballmer will be announcing the official U.S. launch of adCenter today as the MSN Strategic Account Summit concludes, writes Jennifer Slegg in the Search Engine Watch blog, adding that the much-touted platform, in pilot mode since mid-October, will be renamed from MSN adCenter to Microsoft adCenter. Advertisers no longer need an invitation to begin using Microsoft's ad pl  [...]
Posted: Thursday, May 4th 2006

Gates to Advertisers: We'll Keep Google 'Honest'

In its attempt to tap into the flood of advertising revenue, Microsoft on Wednesday made its pitch to the representatives of hundreds of major ad agencies and marketers (including Target, Nike, Procter & Gamble and Johnson & Johnson), who were attending the MSN Strategic Account Summit, reports the Seattle Post-Intelligencer. Google, too, was a looming   [...]
Posted: Thursday, May 4th 2006

Microsoft's New adLabs Develops Video Hyperlink Ads

Microsoft announced the launch of its adCenter Incubation Lab (adLab), a joint effort between MSN's adCenter and Microsoft Research. It is "a state-of-the-art lab in Beijing with a mission to research and incubate adva  [...]
Posted: Friday, January 13th 2006

Largest-Ever Ad:Tech Ends, One-Day Shows to Come

The largest Ad:Tech ever, with over 8,300 attendees and 200 exhibitors, closed Wednesday, at noon, reports Adrants' Steve Hall in the official Ad:Tech blog. The mood at the show was upbeat and optimistic, as it has been for the past couple of years, he writes. The next maj  [...]
Posted: Friday, November 11th 2005

Search Ad Tech Likely to Raise Privacy Concern

As Yahoo and Microsoft roll out more sophisticated search-advertising services that combine keyword-tracking and user-registration information and other collected data to offer advertisers more accurate targeting of well-defined demographic segments, they are likely to confront resistance from consumer privacy advocates, according to an Ad:Tech panel, reports AdAge. Though some speakers stressed that consumers understand the g  [...]
Posted: Tuesday, November 8th 2005

Kelsey Small Biz Study Further Explained

MediaPost: Kelsey Group: Small Businesses Not Yet Advertising Online Expanding on a study reported last week, the Kelsey Group said that while almost two thirds of small businesses see the internet as an advertising opportunity, only one in four made an online buy in the last year.   [...]
Posted: Thursday, November 4th 2004

Sullivan: SEO to Be More Important

DM News: Keynote: Don't Forget SEO Search engine guru Danny Sullivan told the Search Engine Strategies conference that, even as paid listings have become dominant in the industry, unpaid search engine optimization is increasingly complex and important. MSN will introduce its own web crawler within the year, potentially making it even harder to optimize pages for one search engine without hurting listings on another. "Se  [...]
Posted: Wednesday, August 4th 2004

SEMPO Promises to Do Better

The Search Engine Marketing Professional Organization (SEMPO) held their annual meeting last night, and less fur flew than had been anticipated by those who had heard rumors of angry members harboring complaints of poor internal communication. That issue ate up significant time, with Acting Executive Director Barbara Coll admitting the problem and reassuring members the group would do better. The rest of the m  [...]
Posted: Wednesday, August 4th 2004