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Food Bloggers Cook up Big Business

Club Med is putting together a week-long conference that will gather together popular food writers and bloggers - to mingle, network and share tricks of the trade - but that also will be open to other guests and members of the public who pay a hefty fee to stay at the resort during the conference and hob-nob with their favorite foodies. The event, "Food Blogger Camp by Club Med," is part of a growing movement by companies to bring together influent  [...]
Posted: Friday, October 23rd 2009

Email, Webinars Top Digital Marketing Tactics for Event Planners

40% of corporate exhibitors and exhibition management professionals feel digital marketing is vital to the execution of live events, while 17 percent of respondents consider it a lead tactic, according to a study by the The Center for Exhibition Industry Research (CEIR) and marketing firm George P. Johnson. What's more, 81% of respondents rely on webinars -- the most common virtual event strategy used. "The find  [...]
Posted: Tuesday, June 2nd 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Cancer-Fighting 'Pink Channel' Goes Live on XM

Premiere Radio Networks and City of Hope, a cancer research, treatment and education center, have launched The Pink Channel, the first radio channel supporting the fight against cancers, particularly those that affect women, reports MediaBuyerPlanner. City of Hope gets a portion of advertising and online retail sales revenue, as well as 100 percent of listener donations collected through the cha  [...]
Posted: Tuesday, August 19th 2008

Social Media, Mobile -- and Microsoft -- Top Off Beijing Olympic Coverage

With the Beijing Olympics fast approaching, NBC Universal announced it would provide 2200 hours of live competition coverage across 25 sports on NBCOlympics.com. Others will appear on-demand. NBCOlympics.com will also include home video-style content and blogs fr  [...]
Posted: Tuesday, July 29th 2008

Tennis.com to Sport Rolex on Its Backhands

Luxury watchmaker Rolex was chosen as the exclusive sponsor of Tennis.com's Wimbledon newsletter, which runs daily until July 9th. Breakfast@Wimbledon is a recent creation, dedicated to giving subscribers an early-morning preview of upcoming matches, as well as synopses of matches that took place the day before. Rolex ad units will appear throughout the newsletter. Rolex also sponsors a clock on Tennis.com's website. Set to "Wimbledon time" (Greenwich ti  [...]
Posted: Monday, June 30th 2008

Web Won't Undermine TV; Viewership to Be Bolstered by Olympics, Election

Viewers are going back to favorite TV shows after the writers' strike, with some heading online -- but many more anticipating viewing upcoming special-event TV programming, including the Olympics, presidential election and American Idol, according to Carat, MarketingCharts   [...]
Posted: Monday, March 24th 2008

March Madness an Ad Bonanza Worth $545MM

As sports fans eagerly await March Madness -- the NCAA Men's Division I Basketball Tournament -- advertisers are also anticipating the 19-day event. March Madness ranks among the top sports marketing shindigs, with network TV Ad sales projected by TNS to reach $545 million,   [...]
Posted: Friday, March 14th 2008

Academy Awards - Fewest Viewers in Decades

This year, 32 million viewers in about 21.1 million US homes tuned in to the 80th Academy Awards -- the lowest number in 39 years, ABC said, citing Nielsen Media Research projections, MarketingCharts reports. According to Nielsen's   [...]
Posted: Thursday, February 28th 2008

A-B Rules Super Bowl Ads; Hyundai Improves -- as SalesGenie Damages -- its Image

The TV broadcast of Super Bowl XLII averaged a record 97 million viewers. Among the big winners were Anheuser-Busch and Hyundai, according to comScore's 2008 Super Bowl post-game survey, reports MarketingCharts. The survey of 1,139 US Internet users who watched Super Bowl XLII was  [...]
Posted: Friday, February 8th 2008

Coors Wants to Know Why You Want to Go to the Super Bowl

Coors Beer is soliciting user videos explaining why they, more than anyone else, deserve to go to the Super Bowl, reports The New York Times. Fans are encouraged to upload videos of themselves demonstrating why they deserve a trip to football's biggest game. Videos can be submitted to either CoorsBeer.com or Coorslight.com. Visitors to the sites can then vote on submitted videos, eventually winnowing it   [...]
Posted: Thursday, January 10th 2008

Obama Scores in MySpace Primary ... Oh, and at Iowa, Too

Shortly after results for the Iowa caucus came in, MySpace released the winners of its first-ever presidential primary. Senator Barack Obama, who took the Iowa caucus, ran off with 46 percent of the online Democratic vote. Mike Huckabee, who took Iowa amongst Republ  [...]
Posted: Friday, January 4th 2008

NBCU Plans Digital Out-of-Home Upfront

On January 16, NBC Universal will stage an upfront for digital out-of-home ad placements, which include spots in supermarkets, gas station posts and taxi interiors. It will be held in Studio 8H. About 200 media buyers and advertisers are expected. Digital signage is forecast to generate $2.5 billion in revenue by the end of 2010, according to Carmel Group (via Advertising Age). Perhaps for that reason, seni  [...]
Posted: Friday, January 4th 2008

AP Tapped by NBCU to Distribute Content for Beijing Olympics

The Associated Press, NBC Sports and NBC Olympics have reached an agreement through which AP will serve as exclusive agent for the distribution of NBC-produced content. In the US, NBCU holds exclusive broadcast and video rights for the 2008 Olympic Games. The selected material will include text and video links related to the 2008 Olympic Games. AP has a specific online product in mind for serving the material. The AP's online offering, presumably Olympics-centric, will la  [...]
Posted: Tuesday, August 21st 2007

Bancrofts Consent, Murdoch Wins Dow

After much parrying and endless speculation, the Wall Street Journal reports that News Corp, owned by Rupert Murdoch, will officially become the new owner of the Dow Jones. The Bancroft family, charged as majority shareholder with making the final decision, was apparent  [...]
Posted: Wednesday, August 1st 2007

Silver Surfers May Prove Tough to Transition to Digital TV

On February 17, 2009, an expected transition of TV from over-the-air transmission to digital may hit television's biggest fans the hardest, reports Ars Technica. Yesterday Nelda Barnett of the AARP appeared before the Senate Commerce Committee to foretell the sturm and drang that may occur among senior citizens, come February '09: "Consumers will  [...]
Posted: Friday, July 27th 2007

ad:tech Awards Industry Achievers

Members of the ad and marketing industries gathered for the ad:tech Awards in San Francisco Wednesday evening, when a number of campaigns were honored for excellence. Three people also received Industry Achievement Awards for the first time in the history of the show, according to iMedia Connection. The event was hosted by ad:tech Chair Emeritus Susan Bratton and CEO Geoff Ramsey of eMarketer, who were introduce  [...]
Posted: Monday, April 30th 2007

At Upfront, Networks Offer Mobile Inventory

Mobile inventory will be on the block for the first time during this year's TV upfront, thanks in large part to MediaFlo, a multicast mobile network, Ad Age reports. CBS, NBC Universal, Fox, ESPN and Viacom will be distributing their content over their own MediaFlo mobile channels. The networks will offer primetime series, video on demand and even classic shows. Viacom CEO Philippe Dauman said the company has   [...]
Posted: Thursday, March 29th 2007

Rival TV Academies at Odds over Digital Emmys

New York-based National Academy of Television Arts & Sciences and Los Angeles-based Academy of Television Arts & Sciences are at odds over how and whether to go about creating a version of the emmys for amateur digital content. The two academies had been working together for months on the creation of the awards, but that partnership seems to be shaky after it was revealed that the East Coast academy is working on its own version of an emmys for digital offerings, AdWeek   [...]
Posted: Friday, March 23rd 2007

IPG's Breen to Agencies: Focus on Hyper-Personalized Media

To adapt to the new world of self-defined media exposure, Interpublic exec Bant Breen says agencies need to focus on hyper-personalized media, according to MediaPost. Breen's comments came during a session at the OMMA conference in Hollywood. Agencies, he suggested, need to exercise a louder voice in the conversation that's helping to define the new media environment, since their   [...]
Posted: Wednesday, March 21st 2007