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Just What Is A "NewFront?" And Should Brands Be Interested?

It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks” included AOL, Google/YouTube, H  [...]
Posted: Friday, April 27th 2012

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Cancer-Fighting 'Pink Channel' Goes Live on XM

Premiere Radio Networks and City of Hope, a cancer research, treatment and education center, have launched The Pink Channel, the first radio channel supporting the fight against cancers, particularly those that affect women, reports MediaBuyerPlanner. City of Hope gets a portion of advertising and online retail sales revenue, as well as 100 percent of listener donations collected through the cha  [...]
Posted: Tuesday, August 19th 2008

Jonas Brothers Invade UK Via Bebo, Nokia N95 Tags Along

The Jonas Brothers, a New Jersey band, tapped social network Bebo and Kyte, a digital content production firm, to promote its United Kingdom debut. The campaign includes a Bebo-exclusive contest. Fans may enter to win a private bus tour around London with the band. The trip includes a private acoustic session, broadcast live at the Jonas Brothers Bebo   [...]
Posted: Tuesday, June 24th 2008

Twitter Braces for Today's Apple Announcements

Geek chat hub Twitter has strengthened its servers in anticipation of today's Apple announcements at the Worldwide Developer Conference (WWDC). "We are expecting approximately 10 times our normal daily traffic," writes the Twitter blog. The microblogging site is known   [...]
Posted: Monday, June 9th 2008

Digital Content Breathes Crisp New Life into Museum Exhibitions

Archived paintings, sculptures, interviews and other data of historical interest -- once relegated to the dusty back rooms of museums -- are finding new dimensions of usefulness online, reports Reuters. Following two years of market research, the Indianapolis Museum of Art has relaunched its website with links to flickr, YouTube and Facebook. The site avails about 65,000 pieces of the museum's co  [...]
Posted: Friday, March 28th 2008

SF Activists Use Twitter to Coordinate War Protest

To mark the fifth anniversary of the US occupation of Iraq, anti-war protesters in San Francisco used the micro-blogging service Twitter to coordinate their movements throughout the day. The Direct Action to Stop the War group is using Twitter to text participating mobile phones when volunteers are needed for events at strategic locations around the city, according to Wired. Organizers typically use  [...]
Posted: Friday, March 21st 2008

Financial Times Puts High Price on Networking

The Financial Times is launching an exclusive, membership-only social network. Membership can cost up to $4,000 a year. According to The Guardian, the FT media and technology executive membership forum will help senior execs stay in contact with each other and act as a marketing tool for events and conferences. Membership includes free attendance to any of FT's confere  [...]
Posted: Wednesday, February 27th 2008

iLike Launches Band Feed; Triples Users from July

Music service iLike has launched a news feed that tells fans what their favorite artists are up to: when they go on tour, for example, or release new songs and videos. The news feed lives on the iLike website, but it can also be used as an iTunes plugin and general social networking add-on. iLike is among many small brands that managed to build a viable business atop Facebook's open   [...]
Posted: Friday, February 22nd 2008

Vice, Adidas Ask Aussies to Design Virtual Music Festival

Adidas Originals and Vice Magazine have launched a music promotion down under. Australia-based users are asked to design a virtual music festival starting with a budget of $100,000, reports Sneaker Freaker. They select the venue, design promotional posters, and select bands from a list of 200. Users must then "  [...]
Posted: Wednesday, January 16th 2008

Coors Wants to Know Why You Want to Go to the Super Bowl

Coors Beer is soliciting user videos explaining why they, more than anyone else, deserve to go to the Super Bowl, reports The New York Times. Fans are encouraged to upload videos of themselves demonstrating why they deserve a trip to football's biggest game. Videos can be submitted to either CoorsBeer.com or Coorslight.com. Visitors to the sites can then vote on submitted videos, eventually winnowing it   [...]
Posted: Thursday, January 10th 2008

Vlad Corp. Buys Experiential Marketer Becker Group

Vlad Corp., a marketing company focused on exhibition organizers and exhibitors, has acquired the Becker Group, an experiential marketing company, according to a release. Becker's marketing experience includes year-round branded attractions, sponsored events, and mobile marketing tours. It also has relationships with major entertainment companies, casinos and mall developers.  [...]
Posted: Thursday, January 10th 2008

Obama Scores in MySpace Primary ... Oh, and at Iowa, Too

Shortly after results for the Iowa caucus came in, MySpace released the winners of its first-ever presidential primary. Senator Barack Obama, who took the Iowa caucus, ran off with 46 percent of the online Democratic vote. Mike Huckabee, who took Iowa amongst Republ  [...]
Posted: Friday, January 4th 2008

Marketers Get Wise to Wii Parties

Video game demographic activity has evolved, from teenage boys locked in the basement for hours in game-swathed solitude, to mass audiences now playing together. According to Advertising Age, new consoles like the active Nintendo Wii and games like Guitar Hero encourage people to host parties and bar nights that  [...]
Posted: Wednesday, August 29th 2007

On Quest for Sponsors, Ocean Racing Opens to Internet

S360S has just launched a new marketing website geared toward those that would like to sponsor competitive events in ocean racing, according to a release from the company. Images of the races, and associated brands, are broadcast from boats via satellite and streamed across the Internet for public access. Sponsors can choose from a number of platforms, and brands are welcome to interact directly with racers. Sponsors and VIP g  [...]
Posted: Tuesday, July 10th 2007

Mobile Social Network ImThere Makes Debut

Launching this week, ImThere is a mobile social network focusing on real-world events, reports Mashable. Users can add events, manage them on a personal calendar, get notifications on what's new, and share event info with friends. There are also standard features like a photo gallery, friends functionalities and on-site email. Events are shown in a "blog-like"   [...]
Posted: Friday, June 29th 2007

Second Life Walk-a-Thon Raises Real-Life $75K

The American Cancer Society announced this week that its network of Second Life volunteers has raised $75,000 - equivalent to $20,172,791 Linden dollars - in its third annual virtual walk-a-thon, reports Wired. Called Virtual Relay for Life, the walk-a-thon will take place July 27-28. Avatars will walk on a custom track in a virtual 96-acre park.  [...]
Posted: Tuesday, June 5th 2007

Even Virtual Worlds Can Outsource

Linden Labs, creators of Second Life, are aiming to boost a paltry 12 percent retention rate by inviting businesses to open up private orientation islands for niche communities to combat the virtual world's steep learning curve, reports Reuters. Behind this move is a slow but orchestrated attempt to gradually outsource the open-source virtual world's infrastructure - inc  [...]
Posted: Monday, May 7th 2007

ad:tech Awards Industry Achievers

Members of the ad and marketing industries gathered for the ad:tech Awards in San Francisco Wednesday evening, when a number of campaigns were honored for excellence. Three people also received Industry Achievement Awards for the first time in the history of the show, according to iMedia Connection. The event was hosted by ad:tech Chair Emeritus Susan Bratton and CEO Geoff Ramsey of eMarketer, who were introduce  [...]
Posted: Monday, April 30th 2007