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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 36 | 29 |
| » ad pricing | 3 | 62 |
| » ad selling | 14 | 51 |
| » ad targeting | 12 | 53 |
| » ad technologies & vendors | 8 | 57 |
| » advertainment | 7 | 58 |
| » agencies & ad departments | 16 | 49 |
| » alternative marketing | 12 | 53 |
| » automotive | 1 | 64 |
| » b2b | 6 | 59 |
| » best practices | 16 | 49 |
| » Big Picture | 1 | 64 |
| » biz buzz | 15 | 50 |
| » branding | 4 | 61 |
| » broadband | 9 | 56 |
| » campaigns & creatives of note | 3 | 62 |
| » co-op marketing & partnerships | 3 | 62 |
| » computers & tech | 4 | 61 |
| » consumer packaged goods | 1 | 64 |
| » CRM | 1 | 64 |
| » cross media | 13 | 52 |
| » demographics | 2 | 63 |
| » direct marketing | 2 | 63 |
| » domain names | 1 | 64 |
| » e-commerce | 2 | 63 |
| » email marketing | 1 | 64 |
| » entertainment | 23 | 42 |
| » Europe | 2 | 63 |
| » finance | 1 | 64 |
| » global | 2 | 63 |
| » I-PR & business communications | 4 | 61 |
| » instant messaging marketing | 1 | 64 |
| » Latin America | 1 | 64 |
| » legal, government & regulation | 4 | 61 |
| » loyalty & retention | 1 | 64 |
| » major account moves | 1 | 64 |
| » major brands | 13 | 52 |
| » major players news | 39 | 26 |
| » measurement & analytics | 5 | 60 |
| » media convergence | 26 | 39 |
| » minorities | 1 | 64 |
| » mobile marketing | 7 | 58 |
| » multi-channel marketing | 8 | 57 |
| » new and improved | 7 | 58 |
| » online ad market | 19 | 46 |
| » pearls of wisdom | 8 | 57 |
| » people | 15 | 50 |
| » personalization | 2 | 63 |
| » political parties & organizations | 2 | 63 |
| » privacy | 1 | 64 |
| » promotions | 1 | 64 |
| » publishing | 12 | 53 |
| » research & stats | 10 | 55 |
| » rich media | 11 | 54 |
| » search engine marketing | 10 | 55 |
| » signs of doom | 3 | 62 |
| » spam & anti-spam | 1 | 64 |
| » Spanish-speaking | 1 | 64 |
| » syndication & RSS | 1 | 64 |
| » technical innovation | 3 | 62 |
| » telecom | 3 | 62 |
| » text ads | 4 | 61 |
| » tools & software | 11 | 54 |
| » top stories | 8 | 57 |
| » travel | 1 | 64 |
| » user experience | 8 | 57 |
| » viral marketing & social media | 6 | 59 |
| » weblog marketing | 3 | 62 |
| » worst practices | 1 | 64 |
| » Youth | 1 | 64 |
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Industry Buzz & Snippets: 12/01/09
Ad Strategies:
NAA says behavioral advertising can help revive flagging revenues.
Email Marketing:
Holidays to restore e-mail marketing levels.
Cyber Monday:
Shoppers have retailers [...]
Posted: Tuesday, December 1st 2009
Industry Buzz & Snippets: 11/27/09
Black Friday:
Online retailers and networking sites aim to make holiday shopping more interactive.
The Shopping Spy looks for bargains online.
US shoppers hit Bla [...]
Posted: Friday, November 27th 2009
Food Bloggers Cook up Big Business
Club Med is putting together a week-long conference that will gather together popular food writers and bloggers - to mingle, network and share tricks of the trade - but that also will be open to other guests and members of the public who pay a hefty fee to stay at the resort during the conference and hob-nob with their favorite foodies.
The event, "Food Blogger Camp by Club Med," is part of a growing movement by companies to bring together influent [...]
Posted: Friday, October 23rd 2009
Sprite Experiments With YouTube Series: 'Green Eyed World'
Coca-Cola-owned Sprite is hopping on the reality show bus with an interactive YouTube channel called "Green Eyed World," which will feature Facebook integration, writes The Wall Street Journal.
Sprite decided to try reaching out to teens with two things they love most - social media and music - and to use the message of pursuing passions as the driving force behind the campaign.
The series, which will f [...]
Posted: Monday, April 20th 2009
Trends in Leadership Conferences: Fewer Keynotes, More Tweeting
Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years.
46% claim it is still growing despite the recession, according to a survey by Weber Shandwick ( [...]
Posted: Friday, February 13th 2009
ad:tech Knuckles Down, Cuts Miami Off Roster
ad:tech, which hosts about 11 digital marketing conferences per year worldwide, has decided to cease operating its Miami show.
ad:tech Miami launched in 2007 and caters primarily to marketing and advertising professionals targeting the Hispanic and Latin-American communities. Previous attendees received an email this week stating, "due to current economic conditions, ad:tech has made the decision to cancel its Miami event in 2009."
The letter was signe [...]
Posted: Monday, November 3rd 2008
80% of Super Bowl 2009 Inventory Already Sold
80 percent of ad inventory for Super Bowl XLIII, which takes place in Tampa Bay, FL on February 1 of next year, has already been sold, reports NBC's Seth Winter, VP of Sports and Olympics sales and marketing.
At the going rate per :30 of $3 million, "about a dozen or so advertisers" have signed on thus far, he said. Sales so far have been dominated by automotive marketers and movie studios. Despite new ownersh [...]
Posted: Friday, September 12th 2008
Wilmington Tests Digital Switch; Nielsen Tests A/P Meter in All-Digital Enviro
Wilmington, NC became the first market to make the transition to digital TV transmission. Yesterday at noon, its two stations switched from analog to digital signals, a full six months before the rest of the country will switch on Feb. 17, 2009, reports MediaBuyerPlanner.
Broadcasters received scores of calls from residents unprepared for the switch, or those [...]
Posted: Wednesday, September 10th 2008
Starcut to Build Olympics Website for Mobile
Starcut has been chosen to build the Olympics Mobile website, which will host NBC coverage of the Beijing games taking place from August 8-24.
From the mobile site, fans may access polls, news headlines, videos, slideshow galleries and Olympian profiles. Most of the material will come from NBCOlympics.com.
"This site will provide the most ambitious sporting event coverage ever provided to mobile sports fans," said SVP Perkins Miller of Digital Media, NBC Sports and Olympics.
Miller's st [...]
Posted: Friday, August 8th 2008
NBCU to Glean $1B in Ad Revenue from Summer Olympics
NBCU may break a record of its own with the Summer Olympics next month, set as it is to pull in more than $1 billion in ad revenue for the summer games, reports MediaBuyerPlanner.
NBC rakes in $750,000 per :30 spot for broadcast coverage, 85 percent of which is already sold. That's a CPM of 10 percent higher than for the 2004 Olympics, [...]
Posted: Wednesday, July 16th 2008
Twitter Braces for Today's Apple Announcements
Geek chat hub Twitter has strengthened its servers in anticipation of today's Apple announcements at the Worldwide Developer Conference (WWDC).
"We are expecting approximately 10 times our normal daily traffic," writes the Twitter blog.
The microblogging site is known [...]
Posted: Monday, June 9th 2008
Web Won't Undermine TV; Viewership to Be Bolstered by Olympics, Election
Viewers are going back to favorite TV shows after the writers' strike, with some heading online -- but many more anticipating viewing upcoming special-event TV programming, including the Olympics, presidential election and American Idol, according to Carat, MarketingCharts [...]
Posted: Monday, March 24th 2008
SF Activists Use Twitter to Coordinate War Protest
To mark the fifth anniversary of the US occupation of Iraq, anti-war protesters in San Francisco used the micro-blogging service Twitter to coordinate their movements throughout the day.
The Direct Action to Stop the War group is using Twitter to text participating mobile phones when volunteers are needed for events at strategic locations around the city, according to Wired.
Organizers typically use [...]
Posted: Friday, March 21st 2008
March Madness an Ad Bonanza Worth $545MM
As sports fans eagerly await March Madness -- the NCAA Men's Division I Basketball Tournament -- advertisers are also anticipating the 19-day event.
March Madness ranks among the top sports marketing shindigs, with network TV Ad sales projected by TNS to reach $545 million, [...]
Posted: Friday, March 14th 2008
Financial Times Puts High Price on Networking
The Financial Times is launching an exclusive, membership-only social network. Membership can cost up to $4,000 a year.
According to The Guardian, the FT media and technology executive membership forum will help senior execs stay in contact with each other and act as a marketing tool for events and conferences.
Membership includes free attendance to any of FT's confere [...]
Posted: Wednesday, February 27th 2008
ESPN Enters Content Deal with Major League Gaming
ESPN has entered a content agreement with Major League Gaming.
Under the deal, it will provide "extensive digital coverage" of MLG coverage in 2008, including "extensive streamed matches, pro player interviews, and scores and stats," according to an MLG release.
In exchange, the MLG will host ESPN co-branded tournaments.
ESPN has also launched a [...]
Posted: Wednesday, January 16th 2008
Obama Scores in MySpace Primary ... Oh, and at Iowa, Too
Shortly after results for the Iowa caucus came in, MySpace released the winners of its first-ever presidential primary.
Senator Barack Obama, who took the Iowa caucus, ran off with 46 percent of the online Democratic vote.
Mike Huckabee, who took Iowa amongst Republ [...]
Posted: Friday, January 4th 2008
At Upfront, Networks Offer Mobile Inventory
Mobile inventory will be on the block for the first time during this year's TV upfront, thanks in large part to MediaFlo, a multicast mobile network, Ad Age reports.
CBS, NBC Universal, Fox, ESPN and Viacom will be distributing their content over their own MediaFlo mobile channels. The networks will offer primetime series, video on demand and even classic shows. Viacom CEO Philippe Dauman said the company has [...]
Posted: Thursday, March 29th 2007
IPG's Breen to Agencies: Focus on Hyper-Personalized Media
To adapt to the new world of self-defined media exposure, Interpublic exec Bant Breen says agencies need to focus on hyper-personalized media, according to MediaPost.
Breen's comments came during a session at the OMMA conference in Hollywood. Agencies, he suggested, need to exercise a louder voice in the conversation that's helping to define the new media environment, since their [...]
Posted: Wednesday, March 21st 2007