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Industry Buzz & Snippets: 12/01/09

Ad Strategies: NAA says behavioral advertising can help revive flagging revenues. Email Marketing: Holidays to restore e-mail marketing levels. Cyber Monday: Shoppers have retailers   [...]
Posted: Tuesday, December 1st 2009

Industry Buzz & Snippets: 11/27/09

Black Friday: Online retailers and networking sites aim to make holiday shopping more interactive. The Shopping Spy looks for bargains online. US shoppers hit Bla  [...]
Posted: Friday, November 27th 2009

Paranormal WOM Creates Viral Role Model

The most recent box office numbers from Hollywood's sleeper hit Paranormal Activity once again illustrate the power of of social media word-of-mouth (WOM) marketing. Within a month, the $15,000 thriller has morphed from midnight-only showings in a handful of college towns to a $100 million film. 'Demand It' While some of the movie's buzz was organic; much of it wa  [...]
Posted: Monday, November 16th 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Sprite Experiments With YouTube Series: 'Green Eyed World'

Coca-Cola-owned Sprite is hopping on the reality show bus with an interactive YouTube channel called "Green Eyed World," which will feature Facebook integration, writes The Wall Street Journal. Sprite decided to try reaching out to teens with two things they love most - social media and music - and to use the message of pursuing passions as the driving force behind the campaign. The series, which will f  [...]
Posted: Monday, April 20th 2009

80% of Super Bowl 2009 Inventory Already Sold

80 percent of ad inventory for Super Bowl XLIII, which takes place in Tampa Bay, FL on February 1 of next year, has already been sold, reports NBC's Seth Winter, VP of Sports and Olympics sales and marketing. At the going rate per :30 of $3 million, "about a dozen or so advertisers" have signed on thus far, he said. Sales so far have been dominated by automotive marketers and movie studios. Despite new ownersh  [...]
Posted: Friday, September 12th 2008

NBCU to Glean $1B in Ad Revenue from Summer Olympics

NBCU may break a record of its own with the Summer Olympics next month, set as it is to pull in more than $1 billion in ad revenue for the summer games, reports MediaBuyerPlanner. NBC rakes in $750,000 per :30 spot for broadcast coverage, 85 percent of which is already sold. That's a CPM of 10 percent higher than for the 2004 Olympics,   [...]
Posted: Wednesday, July 16th 2008

Twitter Braces for Today's Apple Announcements

Geek chat hub Twitter has strengthened its servers in anticipation of today's Apple announcements at the Worldwide Developer Conference (WWDC). "We are expecting approximately 10 times our normal daily traffic," writes the Twitter blog. The microblogging site is known   [...]
Posted: Monday, June 9th 2008

NBCU Plans Digital Out-of-Home Upfront

On January 16, NBC Universal will stage an upfront for digital out-of-home ad placements, which include spots in supermarkets, gas station posts and taxi interiors. It will be held in Studio 8H. About 200 media buyers and advertisers are expected. Digital signage is forecast to generate $2.5 billion in revenue by the end of 2010, according to Carmel Group (via Advertising Age). Perhaps for that reason, seni  [...]
Posted: Friday, January 4th 2008

Commercial Closet to Honor AmEx, ABSOLUT; Debut Scorecard for LGBT-Oriented Ads

For Commercial Closet's third annual AdRespect Honors, ABSOLUT VODKA and American Express will be recognized for excellence in their inclusive portrayals of the lesbian, gay, bisexual and transgender (LGBT) community, reports Adrants. The ceremony is expected to take place on November 15 at 8 PM, at TheTimesCenter in New York City. The New York Times will be sponsoring the event.   [...]
Posted: Wednesday, November 14th 2007

'Computer is Personal Again' Honored in IAB MIXX Awards

Last night in New York City, conference attendees witnessed the presentation of the IAB's third annual MIXX awards. These accolades draw attention to outstanding merit specifically in interactive advertising, with dual regard to creativity and effectiveness. The major honor, Best in Show, was awarded to Goodby, Silverstein and Partners, SF for "The Computer is Personal Again" for Hewlett-Packard. This campaign was perceived as the most successful effort in years on behalf of the computer b  [...]
Posted: Wednesday, September 26th 2007

Google to Take High Road on Internet Privacy Issues

Today Google will attempt to take a moral tack on the internet piracy debate, demanding that new international laws be passed to protect personal information. Early this year EU officials conducted a privacy probe, concerned about how long Google keeps users' personal information. A compromise  [...]
Posted: Friday, September 14th 2007

AP Tapped by NBCU to Distribute Content for Beijing Olympics

The Associated Press, NBC Sports and NBC Olympics have reached an agreement through which AP will serve as exclusive agent for the distribution of NBC-produced content. In the US, NBCU holds exclusive broadcast and video rights for the 2008 Olympic Games. The selected material will include text and video links related to the 2008 Olympic Games. AP has a specific online product in mind for serving the material. The AP's online offering, presumably Olympics-centric, will la  [...]
Posted: Tuesday, August 21st 2007

Bancrofts Consent, Murdoch Wins Dow

After much parrying and endless speculation, the Wall Street Journal reports that News Corp, owned by Rupert Murdoch, will officially become the new owner of the Dow Jones. The Bancroft family, charged as majority shareholder with making the final decision, was apparent  [...]
Posted: Wednesday, August 1st 2007

ad:tech Awards Industry Achievers

Members of the ad and marketing industries gathered for the ad:tech Awards in San Francisco Wednesday evening, when a number of campaigns were honored for excellence. Three people also received Industry Achievement Awards for the first time in the history of the show, according to iMedia Connection. The event was hosted by ad:tech Chair Emeritus Susan Bratton and CEO Geoff Ramsey of eMarketer, who were introduce  [...]
Posted: Monday, April 30th 2007

Webby Awards to Honor Advertising

For the first time in its decade-long history, the Webby Awards has created prizes to honor advertising, reports AdWeek. The awards show, held in June, will honor winners in 15 new ad categories, including banners, campaigns and applications. MDC Partners's Crispin Porter + Bogusky and Interpublic Group's R/GA lead agencies with five nominations each. Crispin was nom  [...]
Posted: Friday, April 13th 2007

Air Force Tries Something Amazing with Mobile, Bluetooth

Cellphone-toting NASCAR fans at Texas Motor Speedway this weekend will get pinged with a mobile recruitment pitch from the United States Air Force, reports AdAge. The mobile extension of the Air Force's "Do Something Amazing" campaign is developed by GSD&M. Bluetooth transmitters setup around the racetrack will find suitably equippe  [...]
Posted: Wednesday, April 11th 2007

iPhone Talk of Show at CITA Wireless Conference

Apple didn't have an exhibit at this week's CTIA Wireless 2007 conference in Orlando, but its iPhone was the product that had everyone buzzing. AT&T's chief operating officer, Randall L. Stephenson, informed the conference's 40,000 attendees that over a million consumers have asked for information on the iPhone, Ad Age reports. "They want to be one of the first ones to get the n  [...]
Posted: Friday, March 30th 2007

At Upfront, Networks Offer Mobile Inventory

Mobile inventory will be on the block for the first time during this year's TV upfront, thanks in large part to MediaFlo, a multicast mobile network, Ad Age reports. CBS, NBC Universal, Fox, ESPN and Viacom will be distributing their content over their own MediaFlo mobile channels. The networks will offer primetime series, video on demand and even classic shows. Viacom CEO Philippe Dauman said the company has   [...]
Posted: Thursday, March 29th 2007

Winners of YouTube's First Video Awards Named

A ninja that responds to emails, a rock band that exercises and a serial hugger are among the winners in YouTube's first Video Awards. YouTube announced the winners in the various video categories on Monday, Reuters reports. The winners:   [...]
Posted: Tuesday, March 27th 2007