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Research Recap of 2008 Academy Awards Released

94 percent of the 32 million Americans that watched this year's Oscars watched the live telecast. Some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the event,   [...]
Posted: Tuesday, March 4th 2008

Academy Awards - Fewest Viewers in Decades

This year, 32 million viewers in about 21.1 million US homes tuned in to the 80th Academy Awards -- the lowest number in 39 years, ABC said, citing Nielsen Media Research projections, MarketingCharts reports. According to Nielsen's   [...]
Posted: Thursday, February 28th 2008

Tradeshows Rely on Online Advertising, Partnership Marketing

Online registration and online housing information are the most popular functions used by tradeshow attendees - as well as exhibitors - through the websites of event producers, according to preliminary results from a recent "Tradeshow Industry Outlook" study, writes MarketingCharts. Reviewing interactive floor plans is the third most-utilized website function   [...]
Posted: Thursday, July 19th 2007

Global Advertising Spend to Grow 6.4 percent in '08

Carat on Wednesday said it forecast 6.4 percent growth in global ad spending in 2008, and did not revise its forecast of 5.8 percent for 2007, only slightly less than the 5.9 percent growth in 2006, writes MarketingCharts. Carat is Europe's biggest media-buying firm and a unit of Britain's Aegis. In 2008, t  [...]
Posted: Monday, July 2nd 2007

Direct Response Gets Biggest Slice of B2B Budget

The lion's share of B2B marketers' budgets goes to direct response communications, according to the Direct Marketing Association's first benchmarking survey focused on B2B, writes BtoB Online (via MediaBuyerPlanner). Some 42.9 percent of total   [...]
Posted: Friday, April 20th 2007

eBay Acquires Online Ticket Reseller StubHub

In a move that will expand its reach in the online ticket market, eBay has purchased event-ticket reseller StubHub for $310 million in cash. eBay clarified in a statement that it plans to use its resources to allow StubHub to continue to scale its e-commerce business, Internet News reports. The purchase is still subject to regulatory and Stub  [...]
Posted: Friday, January 12th 2007

RPA Wins MIXX Best in Show for Honda Campaign

Independent RPA won the second annual Marketing and Interactive Excellence Awards' top honors for its Honda Element campaign, "A Different Animal." RPA used search advertising to attract users to an online game featuring animal characters from Honda commercials, writes AdWeek. The Honda campaign was a contender in several MIXX categories, taking   [...]
Posted: Friday, September 29th 2006

Q2 Online Retail and Travel Sales Up 16 Percent

Online retail, travel and event ticket sales totaled $45 billion in the second quarter - a 3 percent increase from the first quarter and 16 percent more than in 2Q05, writes Internet Retailer, citing data from Forrester Research. More traffic, higher conversion rates larger average order values contributed to the growth, according to the report. Retail websites in the food and home improvement sectors had double-dig  [...]
Posted: Wednesday, September 6th 2006

Boosting Conversion Rates: 'What's Old Is New Again'

Attendees at Wednesday's Search Engine Strategies conference concluded that driving conversion rates involves nothing more than what retailers have done for years: finding the right sales proposition to induce customers to buy the product, writes DM News (via MediaBuyerPlanner). Chief technology officer of Too  [...]
Posted: Friday, March 3rd 2006

Mobile Ads 'Quickly' to Become Mainstream

Cell phone and media companies expect mobile advertising to soon become a sizable market and will offer, inter alia, ad-subsidized mobile video services, according to top executives at the Reuters Global Technology, Media and Telecoms Summit, Reuters reports. Viacom is working with major operators and planning mobile ad trials; Sprint wants to offer subsidized wireless video and local ads on phone  [...]
Posted: Thursday, March 2nd 2006

Modern Postcard Launches New List Products at CES

Modern Postcard will be announcing a series of new products at CES this week, including 3D Direct Mail, Network Mailer, and new list tech  [...]
Posted: Wednesday, January 4th 2006

DMA Unveils New Logo

Direct Marketing Association president/CEO John A. Greco Jr. unveiled a new brand identity and logo for the DMA yesterday during the opening general session at DMA·05 in Atlanta, reports DM News. The new logo includes blue sans serif type, superscript letters DMA, and a triangle that looks like a play button. A positioning statement reads, "The Power of Direct: Relevance. Responsibility. Results." "This new logo is how  [...]
Posted: Tuesday, October 18th 2005

DMA Requires Use of Email Authentication

The Direct Marketing Association is requiring all member companies to use identification and authentication protocols to authenticate their emails because "spam, phishing and other forms of fraudulent email remain an irritant to consumers," the DMA said in a statement released yesterd  [...]
Posted: Tuesday, October 18th 2005

Email Authentication Summit Coming up

On Tuesday, July 12, a cross-industry collaborative initiative to improve the security and reliability of email and counter the threat of spam, phishing and email fraud will bring together email-authentication stakeholders to increase accountability and ensure widespread adoption of standards. The Email Authentication Implementation Summit 2005 in Manhattan will include a daylong program of email industry thought leaders offering case s  [...]
Posted: Thursday, July 7th 2005

Analyst: Email Marketing Peaked

Forrester analyst and former big agency ad guy Jim Nail told email marketing conference goers that their medium has peaked. He cited research showing that growth in email lists has stopped and that unsubscribed consumers are unlikely to do so in the future. He also pointed to increased junk email fatigue tamping down the supply side of email lists, with the root cause being "permission profligacy," or the weasely interpr  [...]
Posted: Wednesday, March 9th 2005

PlanetOut Awards Best Gay Marketing Efforts

Adverblog lists the winners of the PlanetOut Advertising Awards, giving accolades to seven categories of marketers to gays and lesbians. The best interactive campaign: GM's Saturn campaign created by GM Planworks. Best branding: Nivea, run by RDA International. Best direct campaign: Digitas's AOL effort.   [...]
Posted: Monday, February 21st 2005

DMA Cancels Its Interactive Event

DM News reports that the Direct Marketing Association (DMA) will scrap its seven-year-old internet marketing conference Net.Marketing, folding the sessions into its Annual Catalog Conference and several other events. The cut came among several others, including a pharmaceutical marketing conference and a governmental affairs event.   [...]
Posted: Friday, December 10th 2004

Too Many Faked Clicks in Affiliate Marketing

DM News: Pay-Per-Click Affiliate Deals Come Under Fire at Symposium Pay-per-click affiliate marketing's reputation continues to sink. Buy.com CEO Scot Blum told a conference this week that affiliate programs are rife with faked clicks from unsavory participants. He and others at LinkShare Symposium 2004 said that the industry risks losing major marketers unless it can move to more of a pay-per-sale model.   [...]
Posted: Thursday, June 24th 2004

Contextual Ads Performance: Middling

WSJ (subscription required): Big Online Publishers Flirt With Context-Based Ads IAR: Contextual Ad Debate Rouses Critics This WSJ article raves that contextual ads are "like 1999." Meanwhile, IAR has a different take, reporting on panels and ensuing discussions spinning off from Jupiter's Search Engine Strategies con  [...]
Posted: Friday, August 22nd 2003

@d:tech, San Francisco, June 16-18

Ad-tech.com: Palace Hotel, San Francisco, June 16-18 There is no question, @d:tech is the only real must-attend show in the overall e-marketing space anymore. Or, in any event, it's the best of them. I attended most recently last November in NYC, and it was an excellent event, just like old times: tons of familiar faces of industry vets, dozens of exhibitors, multiple open-bar parties, tchotchke, the works. Oh yeah, and lots of presentations, too (but the rea  [...]
Posted: Wednesday, April 23rd 2003