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Microsoft's New adLabs Develops Video Hyperlink Ads

Microsoft announced the launch of its adCenter Incubation Lab (adLab), a joint effort between MSN's adCenter and Microsoft Research. It is "a state-of-the-art lab in Beijing with a mission to research and incubate adva  [...]
Posted: Friday, January 13th 2006

Modern Postcard Launches New List Products at CES

Modern Postcard will be announcing a series of new products at CES this week, including 3D Direct Mail, Network Mailer, and new list tech  [...]
Posted: Wednesday, January 4th 2006

Video Ads to Air on MSN New Year's Webcast

MSN will once again webcast New Year's Eve from Times Square, but this time:30 spots will be periodically interposed throughout the coverage of the night's festivities, reports ClickZ. Apparently, several advertisers have already signed on, including some from the entertainment and automotive industries, but MSN would not name them. Viewers will be able to toggle among three co-hosts in various Times Square locations and can email, som  [...]
Posted: Friday, December 30th 2005

In Search's Future: Mobile Phones, TiVo, iPods

Search engine marketing and optimization have may have already gained prominence in online advertising, but new frontiers beyond the web lie ahead, according to search expert Danny Sullivan, writes ClickZ. "Search is going to be on your web browser, as it is now, and on your mobile phone, on your TiVo, on your MP3 player," he is quoted as having said in the keynote speech at the Search Engine Strategies conference in Chicago. Despite f  [...]
Posted: Wednesday, December 7th 2005

Blog Ads Create Buzz - at Ad:Tech

Blog ads do reach certain demographic groups but don't necessarily generate word of mouth, according to Gawker Media founder and publisher Nick Denton, who was speaking at an Ad:Tech panel earlier this week, writes MediaPost. "I can't really point to any examples of posts that originated from ads themselves," he says of the 14 blogs he publishes. Denton advised that marketers instead purchase   [...]
Posted: Friday, November 11th 2005

Search Ad Tech Likely to Raise Privacy Concern

As Yahoo and Microsoft roll out more sophisticated search-advertising services that combine keyword-tracking and user-registration information and other collected data to offer advertisers more accurate targeting of well-defined demographic segments, they are likely to confront resistance from consumer privacy advocates, according to an Ad:Tech panel, reports AdAge. Though some speakers stressed that consumers understand the g  [...]
Posted: Tuesday, November 8th 2005

DMA Requires Use of Email Authentication

The Direct Marketing Association is requiring all member companies to use identification and authentication protocols to authenticate their emails because "spam, phishing and other forms of fraudulent email remain an irritant to consumers," the DMA said in a statement released yesterd  [...]
Posted: Tuesday, October 18th 2005

Yahoo Buys Upcoming.org to Bolster Local Search

Yahoo has acquired online event-planning and social networking site Upcoming.org, which is expected to provide Yahoo with more content about local communities and bolster its local search capabilities, reports the AP. Yahoo confirmed the acquisition but did not disclose the financial terms. The site provides tools for sharing observations about loca  [...]
Posted: Wednesday, October 5th 2005

iMedia Acquired by AD:TECH Producer

As anticipated, DMG World Media, producer of ad:tech expositions, yesterday announced the acquisition of iMedia Communications, publisher of iMediaConnection.com, the iMedia Connection newsletters, and producer of the iMedia Agency and Bran  [...]
Posted: Tuesday, September 27th 2005

iMedia Connection to Be Bought by DMG World Media

paidContent breaks the news that interactive media and marketing publisher and event producer, iMedia Communications, which publishes iMedia Connection, is being acquired by DMG World Media - which in January   [...]
Posted: Thursday, September 22nd 2005

Google Invites 400 to Forum, Asks They Keep Mum

Google plans to hold its "Zeitgeist '05: The Google Partner Forum" - for 400 or so people, including bloggers and journalists - but wants to keep the entire event off the record, forbidding attendees from writing about it, reports CNET, citing a post on search expert Danny Sullivan's blog. The event, scheduled for October 25-27 at Google's Mountain View headquarters, is "the first 'c  [...]
Posted: Tuesday, September 20th 2005

Advertisers Flock to Style.com for Fashion Week Coverage

Style.com, covering Fashion Week in New York this week, expects a major surge in traffic - and so the site has seen an influx of new advertisers, including luxury brands such as Armani, which has made its first major online ad investment this year,   [...]
Posted: Tuesday, September 13th 2005

Websites, Blogs Fill News Media Void Left by Katrina

With offices and presses flooded as a result of Hurricane Katrina, the New Orleans news media abandoned newsprint and TV broadcasts and turned to their websites to get the news out, reports the New York Times. The daily Times-Picayune, with phone service and email going black, evacuated its offices and published online. Only one of four local TV stations was able to broadcast, using a tower and transmitter at a  [...]
Posted: Thursday, September 1st 2005

'Engagement' May Supplant 'Frequency' as Metric

Madison Avenue has turned to "consumer engagement" as its new media planning metric - one that could replace "frequency" as the multiplier in most media plans, MediaPost reports(via   [...]
Posted: Friday, July 22nd 2005

'LinkedIn Groups' Directory Service Launched

LinkedIn is officially launching its third web-based premium service, LinkedIn Groups - a directory system for companies, conferences and alumni associations - reports MediaPost. The new service, which has been in beta since March 2004 and has 800 members, allows groups to set up directories which LinkedIn members can join. The basic LinkedIn Groups functions are free, but enhanced functions a  [...]
Posted: Tuesday, July 19th 2005

Live 8 Benefits AOL, Advertisers

Click to enlarge Despite Live 8 promoter Bob Geldof's comments that the event is "not for charity, but political justice" - which might hav  [...]
Posted: Monday, July 4th 2005

Crispin, DDB Brasil Both Win Cyber Lions Grand Prix

Crispin Porter & Bogusky and DDB Brasil each won the Cyber Lions Grand Prix at this year's Cannes International Advertising Film festival, with Crispin 's ComeClean.com, for household products brand Method, garnering rave reviews from the Cyber Lion judges, reports AdAge. DDB Brasil won for its "Reality Advertising" site for Henkel's Super Bonder Instant Glue. The Cyber Lions' jury president said both winners "were brave examples of how th  [...]
Posted: Thursday, June 23rd 2005

Webby Wisdom - Five Words' Worth

Lyrical springin the air,and on the webWebby Award winners waxed poetic, condensing the wisdom of the Digital Age into byte-size bits of haiku wit that would have brought a verbose blush to the jowls of more-wordy or longwinded word wonks of yore - the likes of Wordsworth or Wadsworth Longfellow, say... In other words, "keep it short" has a special meaning at the Web  [...]
Posted: Wednesday, June 8th 2005

Agency Execs Say Integration a Tough Nut to Crack

While consumers easily integrate their media by going to websites they hear about on TV commercials and participating in contests and polls that are part of TV shows, the marketing and media world has yet to embrace integration, reports MediaPost, citing comments made Tuesday by OMMA West panelists. "The marketing and media industries resist integration at every turn," said Cory Treffiletti, s  [...]
Posted: Wednesday, June 8th 2005

Sole Grand Clio Goes to Burger King Subservient Chicken

Crispin Porter + Bogusky received the only Grand Clio awarded during the 2005 Clio Awards' Internet, Content & Contact, Print, Design & Innovative Media gala on Monday, AdWeek reports. CP+B's Burger King Subservient Chicken campaign (see below), which won the Grand Clio, also picked up the two golds awarded in the Internet category and an integrated gold award. "Subservient Chicken marks a real change  [...]
Posted: Thursday, May 26th 2005