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Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

80% of Super Bowl 2009 Inventory Already Sold

80 percent of ad inventory for Super Bowl XLIII, which takes place in Tampa Bay, FL on February 1 of next year, has already been sold, reports NBC's Seth Winter, VP of Sports and Olympics sales and marketing. At the going rate per :30 of $3 million, "about a dozen or so advertisers" have signed on thus far, he said. Sales so far have been dominated by automotive marketers and movie studios. Despite new ownersh  [...]
Posted: Friday, September 12th 2008

Social Media, Mobile -- and Microsoft -- Top Off Beijing Olympic Coverage

With the Beijing Olympics fast approaching, NBC Universal announced it would provide 2200 hours of live competition coverage across 25 sports on NBCOlympics.com. Others will appear on-demand. NBCOlympics.com will also include home video-style content and blogs fr  [...]
Posted: Tuesday, July 29th 2008

NBCU to Glean $1B in Ad Revenue from Summer Olympics

NBCU may break a record of its own with the Summer Olympics next month, set as it is to pull in more than $1 billion in ad revenue for the summer games, reports MediaBuyerPlanner. NBC rakes in $750,000 per :30 spot for broadcast coverage, 85 percent of which is already sold. That's a CPM of 10 percent higher than for the 2004 Olympics,   [...]
Posted: Wednesday, July 16th 2008

AT&T Inks Marketing Contract with USA Basketball Men's Team

AT&T is now a marketing partner for the USA Basketball Men's National Team, joining Gatorade, General Motors, McDonald's, Nike, and Electronic Arts. Financial terms of the deal were not disclosed. The USA Basketball Men's National Team is pursuing its first Olympic gold medal since 2000, reports Bloomberg. Before and during the Beijing Games, AT&T will disseminate exclusive men's basketball team content   [...]
Posted: Monday, July 14th 2008

Tennis.com to Sport Rolex on Its Backhands

Luxury watchmaker Rolex was chosen as the exclusive sponsor of Tennis.com's Wimbledon newsletter, which runs daily until July 9th. Breakfast@Wimbledon is a recent creation, dedicated to giving subscribers an early-morning preview of upcoming matches, as well as synopses of matches that took place the day before. Rolex ad units will appear throughout the newsletter. Rolex also sponsors a clock on Tennis.com's website. Set to "Wimbledon time" (Greenwich ti  [...]
Posted: Monday, June 30th 2008

Jonas Brothers Invade UK Via Bebo, Nokia N95 Tags Along

The Jonas Brothers, a New Jersey band, tapped social network Bebo and Kyte, a digital content production firm, to promote its United Kingdom debut. The campaign includes a Bebo-exclusive contest. Fans may enter to win a private bus tour around London with the band. The trip includes a private acoustic session, broadcast live at the Jonas Brothers Bebo   [...]
Posted: Tuesday, June 24th 2008

Halo 3, HBO Voyeur, Whopper Freakout Honored at One Show

The One Club hosted its annual One Show ceremony last night at Jazz at Lincoln Center, New York. The ceremony honors outstanding ads and campaigns across radio, TV, online and in theatres. HBO/Voyeur, which included an outdoor installation as well as TV and online efforts, won Gold Pencils for Integrated Branding Campaign, Innovative Use of Marketing and overall Campaign work. HBO Voyeur enabled people to explore  [...]
Posted: Thursday, May 8th 2008

A-B Rules Super Bowl Ads; Hyundai Improves -- as SalesGenie Damages -- its Image

The TV broadcast of Super Bowl XLII averaged a record 97 million viewers. Among the big winners were Anheuser-Busch and Hyundai, according to comScore's 2008 Super Bowl post-game survey, reports MarketingCharts. The survey of 1,139 US Internet users who watched Super Bowl XLII was  [...]
Posted: Friday, February 8th 2008

'Recession-Proof' Super Bowl Dubbed Agency Beauty Pageant

Lou D'Ermilio of Fox reported the network sold out of Super Bowl spots sooner -- and at a higher average cost -- than in any previous Super Bowl Fox has hosted. The transaction for the last available :30 spot was finalized last week. Spots averaged $2.7 million per 30 seconds, a marked climb from the $2.5 million record average in 2006. Canwest News Service calls the Super B  [...]
Posted: Monday, February 4th 2008

Nielsen Issues 2008 Guide to the Super Bowl

The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US -- the NFL's Super Bowl  [...]
Posted: Friday, February 1st 2008

AP Tapped by NBCU to Distribute Content for Beijing Olympics

The Associated Press, NBC Sports and NBC Olympics have reached an agreement through which AP will serve as exclusive agent for the distribution of NBC-produced content. In the US, NBCU holds exclusive broadcast and video rights for the 2008 Olympic Games. The selected material will include text and video links related to the 2008 Olympic Games. AP has a specific online product in mind for serving the material. The AP's online offering, presumably Olympics-centric, will la  [...]
Posted: Tuesday, August 21st 2007

On Quest for Sponsors, Ocean Racing Opens to Internet

S360S has just launched a new marketing website geared toward those that would like to sponsor competitive events in ocean racing, according to a release from the company. Images of the races, and associated brands, are broadcast from boats via satellite and streamed across the Internet for public access. Sponsors can choose from a number of platforms, and brands are welcome to interact directly with racers. Sponsors and VIP g  [...]
Posted: Tuesday, July 10th 2007

ad:tech Awards Industry Achievers

Members of the ad and marketing industries gathered for the ad:tech Awards in San Francisco Wednesday evening, when a number of campaigns were honored for excellence. Three people also received Industry Achievement Awards for the first time in the history of the show, according to iMedia Connection. The event was hosted by ad:tech Chair Emeritus Susan Bratton and CEO Geoff Ramsey of eMarketer, who were introduce  [...]
Posted: Monday, April 30th 2007

Direct Response Gets Biggest Slice of B2B Budget

The lion's share of B2B marketers' budgets goes to direct response communications, according to the Direct Marketing Association's first benchmarking survey focused on B2B, writes BtoB Online (via MediaBuyerPlanner). Some 42.9 percent of total   [...]
Posted: Friday, April 20th 2007

iPhone Talk of Show at CITA Wireless Conference

Apple didn't have an exhibit at this week's CTIA Wireless 2007 conference in Orlando, but its iPhone was the product that had everyone buzzing. AT&T's chief operating officer, Randall L. Stephenson, informed the conference's 40,000 attendees that over a million consumers have asked for information on the iPhone, Ad Age reports. "They want to be one of the first ones to get the n  [...]
Posted: Friday, March 30th 2007

Toyota's Tundra Campaign Takes the Fight to Detroit

Toyota's Tundra pick-up truck will receive a $100 million-backed ad campaign as the company looks to become the world's top carmaker, writes Advertising Age. Two ads that will debut during this weekend's Super Bowl are just a small part of a huge campaign that will include specific efforts devoted to the Hispanic audience. That effort will be made up, in part, of a Toyota a presence at Mexican-style rodeos and other events.   [...]
Posted: Friday, February 2nd 2007

Scion Launches Broadband Site, Joins Second Life

Toyota's Scion brand has formed its own online network, Scion Broadband, with five "channels" of content. And, separately, Scion has cut a deal to place its cars in the virtual world of Second Life, reports PROMO Magazine (via AdJab).  [...]
Posted: Monday, December 11th 2006

Four to Vie for $120MM 2008 Olympics Account

Havas Sport, Publicis Groupe's Leo Burnett and Saatchi & Saatchi, and WPP Group's United have been asked by the International Olympic Committee to submit proposals for the $120 million 2008 Olympics global account. Multimedia efforts for the campaign will use TV and interactive media, as well as promotional and experiential marketing and public relations, AdWeek reports. The winning agency w  [...]
Posted: Wednesday, November 22nd 2006

RPA Wins MIXX Best in Show for Honda Campaign

Independent RPA won the second annual Marketing and Interactive Excellence Awards' top honors for its Honda Element campaign, "A Different Animal." RPA used search advertising to attract users to an online game featuring animal characters from Honda commercials, writes AdWeek. The Honda campaign was a contender in several MIXX categories, taking   [...]
Posted: Friday, September 29th 2006