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- Showing 1 - 8 of 8
Obama Campaign Makes Cannes Coup
Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories.
The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app, [...]
Posted: Monday, June 29th 2009
Olympics Channel Launches Amid Strikes in Beijing, Torch Trouble in Paris
The NewsMarket debuted the Beijing 2008 Olympics Channel today. The destination will provide free news content about the Beijing games in both English and Chinese. It will also include video for use by journalists and bloggers.
The page went live despite drama about the pending state of internet access over the course of the Games. According to [...]
Posted: Tuesday, April 8th 2008
Web Won't Undermine TV; Viewership to Be Bolstered by Olympics, Election
Viewers are going back to favorite TV shows after the writers' strike, with some heading online -- but many more anticipating viewing upcoming special-event TV programming, including the Olympics, presidential election and American Idol, according to Carat, MarketingCharts [...]
Posted: Monday, March 24th 2008
Obama Scores in MySpace Primary ... Oh, and at Iowa, Too
Shortly after results for the Iowa caucus came in, MySpace released the winners of its first-ever presidential primary.
Senator Barack Obama, who took the Iowa caucus, ran off with 46 percent of the online Democratic vote.
Mike Huckabee, who took Iowa amongst Republ [...]
Posted: Friday, January 4th 2008
CNN, YouTube to Co-Host Presidential Debates
In a political merge between traditional and digital media, CNN and YouTube recently announced they would co-sponsor upcoming Democratic and Republican presidential debates, according to the International Herald Tribune.
The first such debate takes place between the eight Democratic candidates this July 23 in South Carolina. YouTube users will be able to submit questions to the presidential [...]
Posted: Friday, June 15th 2007
MySpace & Burnett to Launch Political Show
Best known for "Survivor," reality TV guru Mark Burnett is teaming up with MySpace to launch an interactive online/TV series aimed at shaking up the looming U.S. election, according to AdWeek.
The show, "Independent," will start in early 2008. Contestants interested in becoming America's "next great politician" will be asked to declare their candidacy through a video upload [...]
Posted: Friday, April 27th 2007
YouTube Pulls Video of McCain Singing 'Bomb Iran'
YouTube said Friday it had erroneously deleted and would restore a video of presidential candidate John McCain singing an impromptu song about bombing Iran, reports CNET. During a campaign stop in South Carolina last week, the Arizona senator sang the tune of the Beach Boys song "Barbara Ann," but wit [...]
Posted: Monday, April 23rd 2007
Political Ad Blitz in Key Markets Tightens Inventory
Two months after Magna Global warned its clients to "be flexible" and begin locking up inventory in key markets to prepare for high demand and a shortage of inventory because of an upcoming political ad spending blitz, the American Association of Advertising Agencies has sent out a similar warning to its members, MediaPost writes ( [...]
Posted: Tuesday, April 4th 2006
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