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Industry Buzz & Snippets: 12/01/09

Ad Strategies: NAA says behavioral advertising can help revive flagging revenues. Email Marketing: Holidays to restore e-mail marketing levels. Cyber Monday: Shoppers have retailers   [...]
Posted: Tuesday, December 1st 2009

Paranormal WOM Creates Viral Role Model

The most recent box office numbers from Hollywood's sleeper hit Paranormal Activity once again illustrate the power of of social media word-of-mouth (WOM) marketing. Within a month, the $15,000 thriller has morphed from midnight-only showings in a handful of college towns to a $100 million film. 'Demand It' While some of the movie's buzz was organic; much of it wa  [...]
Posted: Monday, November 16th 2009

Email, Webinars Top Digital Marketing Tactics for Event Planners

40% of corporate exhibitors and exhibition management professionals feel digital marketing is vital to the execution of live events, while 17 percent of respondents consider it a lead tactic, according to a study by the The Center for Exhibition Industry Research (CEIR) and marketing firm George P. Johnson. What's more, 81% of respondents rely on webinars -- the most common virtual event strategy used. "The find  [...]
Posted: Tuesday, June 2nd 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Direct Marketing Q4 Hiring Plans Plunge

Direct marketers cope with the slumping economy by cutting their hiring plans for the remainder of 2008, imposing hiring freezes and laying off workers, according to the latest employment survey from executive search firm Bernhart Associates, writes MarketingCharts. Only 31 percent of companies responding say they plan to add to headcount duri  [...]
Posted: Wednesday, October 8th 2008

Phelps Dominates Olympian Buzz; Visa Rides Coattails

Over the 'net, US Olympic swimmer Michael Phelps is the most-discussed athlete among fellow Olympians, reports Nielsen Online. Nielsen Online tracked buzz about Olympic athletes across message boards and blogs posted between August 4 and August 10. Sports included Olympic basketball, gymnastics, beach volleyball and swimming. Behind Phelps, the second most-mentioned athlete was Chinese basketball player Yao Ming, followed by US ba  [...]
Posted: Wednesday, August 13th 2008

Digital Content Breathes Crisp New Life into Museum Exhibitions

Archived paintings, sculptures, interviews and other data of historical interest -- once relegated to the dusty back rooms of museums -- are finding new dimensions of usefulness online, reports Reuters. Following two years of market research, the Indianapolis Museum of Art has relaunched its website with links to flickr, YouTube and Facebook. The site avails about 65,000 pieces of the museum's co  [...]
Posted: Friday, March 28th 2008

Web Won't Undermine TV; Viewership to Be Bolstered by Olympics, Election

Viewers are going back to favorite TV shows after the writers' strike, with some heading online -- but many more anticipating viewing upcoming special-event TV programming, including the Olympics, presidential election and American Idol, according to Carat, MarketingCharts   [...]
Posted: Monday, March 24th 2008

March Madness an Ad Bonanza Worth $545MM

As sports fans eagerly await March Madness -- the NCAA Men's Division I Basketball Tournament -- advertisers are also anticipating the 19-day event. March Madness ranks among the top sports marketing shindigs, with network TV Ad sales projected by TNS to reach $545 million,   [...]
Posted: Friday, March 14th 2008

Research Recap of 2008 Academy Awards Released

94 percent of the 32 million Americans that watched this year's Oscars watched the live telecast. Some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the event,   [...]
Posted: Tuesday, March 4th 2008

Academy Awards - Fewest Viewers in Decades

This year, 32 million viewers in about 21.1 million US homes tuned in to the 80th Academy Awards -- the lowest number in 39 years, ABC said, citing Nielsen Media Research projections, MarketingCharts reports. According to Nielsen's   [...]
Posted: Thursday, February 28th 2008

A-B Rules Super Bowl Ads; Hyundai Improves -- as SalesGenie Damages -- its Image

The TV broadcast of Super Bowl XLII averaged a record 97 million viewers. Among the big winners were Anheuser-Busch and Hyundai, according to comScore's 2008 Super Bowl post-game survey, reports MarketingCharts. The survey of 1,139 US Internet users who watched Super Bowl XLII was  [...]
Posted: Friday, February 8th 2008

Nielsen Issues 2008 Guide to the Super Bowl

The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US -- the NFL's Super Bowl  [...]
Posted: Friday, February 1st 2008

Nielsen to Poke, Prod and Dissect Successful Super Bowl Spots

This year Nielsen Online plans to release a series of syndicated and custom reports relating to the success of various Super Bowl campaigns. The firm seeks to break down the return on investment -- comprised mainly of buzz and related video activity -- of certain Super Bowl ads, which currently average $2.7 million per spot. According to its proposal, The $2.7 Million Question: What's the Full Return on a Super Bowl Ad? (  [...]
Posted: Thursday, December 20th 2007

Global Advertising Spend to Grow 6.4 percent in '08

Carat on Wednesday said it forecast 6.4 percent growth in global ad spending in 2008, and did not revise its forecast of 5.8 percent for 2007, only slightly less than the 5.9 percent growth in 2006, writes MarketingCharts. Carat is Europe's biggest media-buying firm and a unit of Britain's Aegis. In 2008, t  [...]
Posted: Monday, July 2nd 2007

Direct Response Gets Biggest Slice of B2B Budget

The lion's share of B2B marketers' budgets goes to direct response communications, according to the Direct Marketing Association's first benchmarking survey focused on B2B, writes BtoB Online (via MediaBuyerPlanner). Some 42.9 percent of total   [...]
Posted: Friday, April 20th 2007

Akamai: Traffic Jumps to Super Bowl Advertisers' Sites

Traffic to Super Bowl advertisers' websites increased dramatically during and after the game, according to internet infrastructure provider Akamai, which released findings from its Net Usage Index for Advertising. Traffic to the sites, which averaged about 80,000 visitors per minute in the 2-3 weeks before the   [...]
Posted: Tuesday, February 6th 2007

Q2 Online Retail and Travel Sales Up 16 Percent

Online retail, travel and event ticket sales totaled $45 billion in the second quarter - a 3 percent increase from the first quarter and 16 percent more than in 2Q05, writes Internet Retailer, citing data from Forrester Research. More traffic, higher conversion rates larger average order values contributed to the growth, according to the report. Retail websites in the food and home improvement sectors had double-dig  [...]
Posted: Wednesday, September 6th 2006

Food and Beverage Marketers Take Advantage of Kids

As a consequence of self-regulation rather than more stringent safeguards, food and beverage marketing has not helped curb childhood obesity, worldwide obesity taskforce reported (pdf). The International Obesity Taskforce on Tuesday   [...]
Posted: Tuesday, September 5th 2006

More ANA Marketing Measurement Data Released

The Association of National Advertisers provided results from the third annual ANA Marketing Accountability Survey yesterday, at the 2006 ANA Marketing Accountability Forum in New York; preliminary info had been released on Monday. Among the new ANA data released was an improvement in marketers' confidence about their ability to quantify  [...]
Posted: Friday, July 21st 2006