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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Obama Campaign Makes Cannes Coup
Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories.
The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app, [...]
Posted: Monday, June 29th 2009
A-B Rules Super Bowl Ads; Hyundai Improves -- as SalesGenie Damages -- its Image
The TV broadcast of Super Bowl XLII averaged a record 97 million viewers.
Among the big winners were Anheuser-Busch and Hyundai, according to comScore's 2008 Super Bowl post-game survey, reports MarketingCharts.
The survey of 1,139 US Internet users who watched Super Bowl XLII was [...]
Posted: Friday, February 8th 2008
Google to Take High Road on Internet Privacy Issues
Today Google will attempt to take a moral tack on the internet piracy debate, demanding that new international laws be passed to protect personal information.
Early this year EU officials conducted a privacy probe, concerned about how long Google keeps users' personal information. A compromise [...]
Posted: Friday, September 14th 2007
Danny Sullivan Returns to Search Engine Strategies
After announcing a parting of ways, Incisive Media and Danny Sullivan have agreed to continue to work together through 2007 to produce the Search Engine Strategies (SES) series of conferences and exhibitions, which Sullivan and Jupitermedia founded in 1999.
Sullivan will be chairing the SES NY 2007 show, co-chairing the SES [...]
Posted: Tuesday, October 24th 2006
RPA Wins MIXX Best in Show for Honda Campaign
Independent RPA won the second annual Marketing and Interactive Excellence Awards' top honors for its Honda Element campaign, "A Different Animal."
RPA used search advertising to attract users to an online game featuring animal characters from Honda commercials, writes AdWeek. The Honda campaign was a contender in several MIXX categories, taking [...]
Posted: Friday, September 29th 2006
Microsoft: adCenter Is for Offline Media, Too; Gunning for Google
Saying "this marketplace is begging for some efficiency in the media buying process," Joanne Bradford, Microsoft's chief media revenue officer, revealed that the company is preparing to extend its search advertising model to other outlets, including offline media, [...]
Posted: Thursday, June 8th 2006
Renamed Microsoft adCenter Officially Launches
Microsoft CEO Steve Ballmer will be announcing the official U.S. launch of adCenter today as the MSN Strategic Account Summit concludes, writes Jennifer Slegg in the Search Engine Watch blog, adding that the much-touted platform, in pilot mode since mid-October, will be renamed from MSN adCenter to Microsoft adCenter. Advertisers no longer need an invitation to begin using Microsoft's ad pl [...]
Posted: Thursday, May 4th 2006
Boosting Conversion Rates: 'What's Old Is New Again'
Attendees at Wednesday's Search Engine Strategies conference concluded that driving conversion rates involves nothing more than what retailers have done for years: finding the right sales proposition to induce customers to buy the product, writes DM News (via MediaBuyerPlanner).
Chief technology officer of Too [...]
Posted: Friday, March 3rd 2006
Google, Yahoo Pummeled by Click Fraud Panel
Google and Yahoo were sent reeling at a Search Engine Strategies session on click fraud, with search-marketing vendors holding search engines responsible for protecting advertisers, reports AdAge. Unless marketer-conversion data is combined with search-engine data, accurate accountings are not possible, vendors on the panel said. Search vendors - who said fraud accounts for 5-35 percent of clicks, depending on the industry, and cost market [...]
Posted: Wednesday, March 1st 2006
Verklin: Search Becoming Marketing's Lifeblood
Living life has been and remains, as exemplified by web search, a process of searching for what we want or need - and the job of advertisers is to provide answers. Though that's not exactly what he said, CEO David Verklin of Carat Americas, speaking at the Yahoo Search Marketing summit, did say that search has become vital to marketing and advertising, writes MediaPost. "Search is becoming the behavior of c [...]
Posted: Thursday, February 23rd 2006
Microsoft's New adLabs Develops Video Hyperlink Ads
Microsoft announced the launch of its adCenter Incubation Lab (adLab), a joint effort between MSN's adCenter and Microsoft Research. It is "a state-of-the-art lab in Beijing with a mission to research and incubate adva [...]
Posted: Friday, January 13th 2006
In Search's Future: Mobile Phones, TiVo, iPods
Search engine marketing and optimization have may have already gained prominence in online advertising, but new frontiers beyond the web lie ahead, according to search expert Danny Sullivan, writes ClickZ. "Search is going to be on your web browser, as it is now, and on your mobile phone, on your TiVo, on your MP3 player," he is quoted as having said in the keynote speech at the Search Engine Strategies conference in Chicago. Despite f [...]
Posted: Wednesday, December 7th 2005
Search Ad Tech Likely to Raise Privacy Concern
As Yahoo and Microsoft roll out more sophisticated search-advertising services that combine keyword-tracking and user-registration information and other collected data to offer advertisers more accurate targeting of well-defined demographic segments, they are likely to confront resistance from consumer privacy advocates, according to an Ad:Tech panel, reports AdAge.
Though some speakers stressed that consumers understand the g [...]
Posted: Tuesday, November 8th 2005
Yahoo Buys Upcoming.org to Bolster Local Search
Yahoo has acquired online event-planning and social networking site Upcoming.org, which is expected to provide Yahoo with more content about local communities and bolster its local search capabilities, reports the AP. Yahoo confirmed the acquisition but did not disclose the financial terms. The site provides tools for sharing observations about loca [...]
Posted: Wednesday, October 5th 2005
Google Invites 400 to Forum, Asks They Keep Mum
Google plans to hold its "Zeitgeist '05: The Google Partner Forum" - for 400 or so people, including bloggers and journalists - but wants to keep the entire event off the record, forbidding attendees from writing about it, reports CNET, citing a post on search expert Danny Sullivan's blog. The event, scheduled for October 25-27 at Google's Mountain View headquarters, is "the first 'c [...]
Posted: Tuesday, September 20th 2005
SES Tchotchke Report
So now that all the search palaver is out of the way, the important Search Engine Strategies coverage begins: the tchotchke report. B.L. Ochman reports "there is a paucity of cleverness in the tchotchkes at SES, with a few of cool exceptions...
- Did-It has a frog toss. You get to toss three rubber frogs into a mixing bowl. Get two in and you win a lovely frog that says “grib-it” (sounds like Did-It). Maybe they were pulling my frog leg, but they said the frog soon will have its own [...]
Posted: Wednesday, March 2nd 2005
SES Conference a Vortex of Search Studies
MarketingVOX's roving conference reporter B.L. Ochman reports that the Search Engine Strategies conference got off to a low-key start. Much of the initial action occurred over the PR newswires, with sheaves of research releases sent out just prior to the opening. She noted that a session led by Jupiter's Gary Stein pointed to a direct relat [...]
Posted: Tuesday, March 1st 2005
Jupitermedia Warns Sponsors not to Spam
SearchEngineLowdown: JupiterMedia Not Happy with SES Spam
SearchEngineLowdown reports that Jupitermedia, organizer of the popular Search Engine Strategies conferences, sent out an email to sponsors warning them not to abuse the list of names of attendees. The email comes after a blogger posted an online complaint alleging that Atlas [...]
Posted: Thursday, August 19th 2004
Sullivan: SEO to Be More Important
DM News: Keynote: Don't Forget SEO
Search engine guru Danny Sullivan told the Search Engine Strategies conference that, even as paid listings have become dominant in the industry, unpaid search engine optimization is increasingly complex and important. MSN will introduce its own web crawler within the year, potentially making it even harder to optimize pages for one search engine without hurting listings on another. "Se [...]
Posted: Wednesday, August 4th 2004
SEMPO Promises to Do Better
The Search Engine Marketing Professional Organization (SEMPO) held their annual meeting last night, and less fur flew than had been anticipated by those who had heard rumors of angry members harboring complaints of poor internal communication. That issue ate up significant time, with Acting Executive Director Barbara Coll admitting the problem and reassuring members the group would do better. The rest of the m [...]
Posted: Wednesday, August 4th 2004