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Black Friday Survival Guide for Online Shoppers

Cyber Monday is often cast as the online version of Black Friday. Increasingly, though, the same rock-bottom bargains found in the stores on the day after Thanksgiving are also making their way online - on Black Friday. While online shoppers don’t have to worry about the stress of navigating packed malls and sometimes aggressive shopping mobs, Black Friday is no ordinary online shopping day, and consumers should plan accordingly as they digest their Thanksgiving Day meal. Monitor  [...]
Posted: Friday, November 27th 2009

New Moon Gets New Blood On MySpace

The stats are in: more than two-million unique visitors, and nearly three-million total viewers watched MySpace's live stream of "The Twilight Saga: New Moon" red-carpet arrivals at the movie's world premiere. The figure was the largest ever for a Ustream red-carpet-live webcast, according to Mashable - and another indicator of how popular the vampire-themed movie alread  [...]
Posted: Thursday, November 19th 2009

Paranormal WOM Creates Viral Role Model

The most recent box office numbers from Hollywood's sleeper hit Paranormal Activity once again illustrate the power of of social media word-of-mouth (WOM) marketing. Within a month, the $15,000 thriller has morphed from midnight-only showings in a handful of college towns to a $100 million film. 'Demand It' While some of the movie's buzz was organic; much of it wa  [...]
Posted: Monday, November 16th 2009

Sprite Experiments With YouTube Series: 'Green Eyed World'

Coca-Cola-owned Sprite is hopping on the reality show bus with an interactive YouTube channel called "Green Eyed World," which will feature Facebook integration, writes The Wall Street Journal. Sprite decided to try reaching out to teens with two things they love most - social media and music - and to use the message of pursuing passions as the driving force behind the campaign. The series, which will f  [...]
Posted: Monday, April 20th 2009

Phelps Dominates Olympian Buzz; Visa Rides Coattails

Over the 'net, US Olympic swimmer Michael Phelps is the most-discussed athlete among fellow Olympians, reports Nielsen Online. Nielsen Online tracked buzz about Olympic athletes across message boards and blogs posted between August 4 and August 10. Sports included Olympic basketball, gymnastics, beach volleyball and swimming. Behind Phelps, the second most-mentioned athlete was Chinese basketball player Yao Ming, followed by US ba  [...]
Posted: Wednesday, August 13th 2008

Starcut to Build Olympics Website for Mobile

Starcut has been chosen to build the Olympics Mobile website, which will host NBC coverage of the Beijing games taking place from August 8-24. From the mobile site, fans may access polls, news headlines, videos, slideshow galleries and Olympian profiles. Most of the material will come from NBCOlympics.com. "This site will provide the most ambitious sporting event coverage ever provided to mobile sports fans," said SVP Perkins Miller of Digital Media, NBC Sports and Olympics. Miller's st  [...]
Posted: Friday, August 8th 2008

Social Media, Mobile -- and Microsoft -- Top Off Beijing Olympic Coverage

With the Beijing Olympics fast approaching, NBC Universal announced it would provide 2200 hours of live competition coverage across 25 sports on NBCOlympics.com. Others will appear on-demand. NBCOlympics.com will also include home video-style content and blogs fr  [...]
Posted: Tuesday, July 29th 2008

Twitter Braces for Today's Apple Announcements

Geek chat hub Twitter has strengthened its servers in anticipation of today's Apple announcements at the Worldwide Developer Conference (WWDC). "We are expecting approximately 10 times our normal daily traffic," writes the Twitter blog. The microblogging site is known   [...]
Posted: Monday, June 9th 2008

Olympics Channel Launches Amid Strikes in Beijing, Torch Trouble in Paris

The NewsMarket debuted the Beijing 2008 Olympics Channel today. The destination will provide free news content about the Beijing games in both English and Chinese. It will also include video for use by journalists and bloggers. The page went live despite drama about the pending state of internet access over the course of the Games. According to   [...]
Posted: Tuesday, April 8th 2008

Financial Times Puts High Price on Networking

The Financial Times is launching an exclusive, membership-only social network. Membership can cost up to $4,000 a year. According to The Guardian, the FT media and technology executive membership forum will help senior execs stay in contact with each other and act as a marketing tool for events and conferences. Membership includes free attendance to any of FT's confere  [...]
Posted: Wednesday, February 27th 2008

IOC Gives Blogging Olympians the Conditional Go-Ahead

Last week the International Olympic Committee (IOC) issued blogging guidelines for the Beijing Olympics. This is the first time blogging will be permitted amongst participants or officials of the Olympic games. But bloggers must mind IOC directives. For example, still pictures taken outside accredited areas, or personal photos within the areas that do not include sporting action, are OK for blog publication. Blogging was sanctioned as a "legitimate form of personal expres  [...]
Posted: Monday, February 18th 2008

A-B Rules Super Bowl Ads; Hyundai Improves -- as SalesGenie Damages -- its Image

The TV broadcast of Super Bowl XLII averaged a record 97 million viewers. Among the big winners were Anheuser-Busch and Hyundai, according to comScore's 2008 Super Bowl post-game survey, reports MarketingCharts. The survey of 1,139 US Internet users who watched Super Bowl XLII was  [...]
Posted: Friday, February 8th 2008

Vice, Adidas Ask Aussies to Design Virtual Music Festival

Adidas Originals and Vice Magazine have launched a music promotion down under. Australia-based users are asked to design a virtual music festival starting with a budget of $100,000, reports Sneaker Freaker. They select the venue, design promotional posters, and select bands from a list of 200. Users must then "  [...]
Posted: Wednesday, January 16th 2008

Coors Wants to Know Why You Want to Go to the Super Bowl

Coors Beer is soliciting user videos explaining why they, more than anyone else, deserve to go to the Super Bowl, reports The New York Times. Fans are encouraged to upload videos of themselves demonstrating why they deserve a trip to football's biggest game. Videos can be submitted to either CoorsBeer.com or Coorslight.com. Visitors to the sites can then vote on submitted videos, eventually winnowing it   [...]
Posted: Thursday, January 10th 2008

Writers Strike Projected to Bleed into New Year

The Globe and Mail reports that the writers strike, currently preventing TV networks from producing new content, may march on until January. It is expected to affect both Canadian and US-based stations. On the heels of stale content, advertisers may seek comp  [...]
Posted: Friday, November 23rd 2007

YouTube's 'Project Direct' Courts Ground-floor Filmmakers

With the ambition to drive user-generated content into the realm of higher art -- or at least encourage commercial aspirations -- YouTube is hosting a contest called Project Direct, a talent search for new directors. The video sharing site partnered with Jason Reitman, the director of Thank You for Smoking, and Hewlett-Packard, which is helping to sponsor the project. Hopefuls may upload their work onto YouTube October 7 to November 9, after which Reitman and a panel of experts will select th  [...]
Posted: Friday, October 5th 2007

Silver Surfers May Prove Tough to Transition to Digital TV

On February 17, 2009, an expected transition of TV from over-the-air transmission to digital may hit television's biggest fans the hardest, reports Ars Technica. Yesterday Nelda Barnett of the AARP appeared before the Senate Commerce Committee to foretell the sturm and drang that may occur among senior citizens, come February '09: "Consumers will  [...]
Posted: Friday, July 27th 2007

Tradeshows Rely on Online Advertising, Partnership Marketing

Online registration and online housing information are the most popular functions used by tradeshow attendees - as well as exhibitors - through the websites of event producers, according to preliminary results from a recent "Tradeshow Industry Outlook" study, writes MarketingCharts. Reviewing interactive floor plans is the third most-utilized website function   [...]
Posted: Thursday, July 19th 2007

On Quest for Sponsors, Ocean Racing Opens to Internet

S360S has just launched a new marketing website geared toward those that would like to sponsor competitive events in ocean racing, according to a release from the company. Images of the races, and associated brands, are broadcast from boats via satellite and streamed across the Internet for public access. Sponsors can choose from a number of platforms, and brands are welcome to interact directly with racers. Sponsors and VIP g  [...]
Posted: Tuesday, July 10th 2007

For Freedom's Sake, WSJ Reporters Take Long Thursday Brunch

Yesterday reporters at The Wall Street Journal staged a quiet protest in support of journalistic independence, according to a Newspaper Guild release. Instead of showing up for their editorial duties in the morning, they appeared in the afternoon. Reasons for the protest were reportedly twofold. Recent negotiations between Dow Jones management and its primary union flirt with "severe cutbacks" to j  [...]
Posted: Friday, June 29th 2007