Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	102	169
» ad pricing	11	260
» ad selling	33	238
» ad targeting	42	229
» ad technologies & vendors	26	245
» advertainment	36	235
» Advertising	2	269
» affiliate marketing	3	268
» agencies & ad departments	61	210
» alternative marketing	46	225
» Asia/Pacific	6	265
» automotive	10	261
» b2b	14	257
» best practices	60	211
» Big Picture	1	270
» biz buzz	48	223
» branding	36	235
» broadband	26	245
» campaigns & creatives of note	49	222
» case studies	5	266
» co-op marketing & partnerships	27	244
» computers & tech	12	259
» consumer packaged goods	8	263
» CRM	1	270
» demographics	30	241
» direct marketing	21	250
» domain names	6	265
» don't believe the hype	5	266
» e-commerce	20	251
» email marketing	14	257
» entertainment	79	192
» Europe	10	261
» finance	4	267
» global	8	263
» healthcare	2	269
» How-to	1	270
» I-PR & business communications	7	264
» instant messaging marketing	2	269
» intrusive formats	1	270
» Latin America	2	269
» legal, government & regulation	19	252
» loyalty & retention	8	263
» major account moves	7	264
» major brands	49	222
» major players news	105	166
» measurement & analytics	20	251
» media convergence	52	219
» minorities	4	267
» mobile marketing	17	254
» multi-channel marketing	23	248
» new and improved	14	257
» nonsense & parodies	4	267
» online ad market	56	215
» pearls of wisdom	15	256
» people	41	230
» personalization	7	264
» political parties & organizations	8	263
» privacy	7	264
» promotions	21	250
» publishing	43	228
» research & stats	40	231
» rich media	29	242
» search engine marketing	28	243
» seniors	1	270
» signs of doom	12	259
» signs of recovery	3	268
» signs of what's to come	65	206
» small business	2	269
» spam & anti-spam	7	264
» Spanish-speaking	2	269
» syndication & RSS	3	268
» technical innovation	8	263
» telecom	5	266
» text ads	15	256
» tools & software	17	254
» top stories	39	232
» travel	3	268
» user experience	34	237
» viral marketing & social media	32	239
» weblog marketing	21	250
» women	6	265
» worst practices	19	252
» Youth	5	266

Industry Buzz & Snippets: 12/01/09

Ad Strategies: NAA says behavioral advertising can help revive flagging revenues. Email Marketing: Holidays to restore e-mail marketing levels. Cyber Monday: Shoppers have retailers   [...]
Posted: Tuesday, December 1st 2009

Black Friday Survival Guide for Online Shoppers

Cyber Monday is often cast as the online version of Black Friday. Increasingly, though, the same rock-bottom bargains found in the stores on the day after Thanksgiving are also making their way online - on Black Friday. While online shoppers don’t have to worry about the stress of navigating packed malls and sometimes aggressive shopping mobs, Black Friday is no ordinary online shopping day, and consumers should plan accordingly as they digest their Thanksgiving Day meal. Monitor  [...]
Posted: Friday, November 27th 2009

Industry Buzz & Snippets: 11/27/09

Black Friday: Online retailers and networking sites aim to make holiday shopping more interactive. The Shopping Spy looks for bargains online. US shoppers hit Bla  [...]
Posted: Friday, November 27th 2009

New Moon Gets New Blood On MySpace

The stats are in: more than two-million unique visitors, and nearly three-million total viewers watched MySpace's live stream of "The Twilight Saga: New Moon" red-carpet arrivals at the movie's world premiere. The figure was the largest ever for a Ustream red-carpet-live webcast, according to Mashable - and another indicator of how popular the vampire-themed movie alread  [...]
Posted: Thursday, November 19th 2009

Paranormal WOM Creates Viral Role Model

The most recent box office numbers from Hollywood's sleeper hit Paranormal Activity once again illustrate the power of of social media word-of-mouth (WOM) marketing. Within a month, the $15,000 thriller has morphed from midnight-only showings in a handful of college towns to a $100 million film. 'Demand It' While some of the movie's buzz was organic; much of it wa  [...]
Posted: Monday, November 16th 2009

Food Bloggers Cook up Big Business

Club Med is putting together a week-long conference that will gather together popular food writers and bloggers - to mingle, network and share tricks of the trade - but that also will be open to other guests and members of the public who pay a hefty fee to stay at the resort during the conference and hob-nob with their favorite foodies. The event, "Food Blogger Camp by Club Med," is part of a growing movement by companies to bring together influent  [...]
Posted: Friday, October 23rd 2009

Virals Recognized With Their Own Festival.

No longer relegated to living on YouTube, virals have become mainstream and need their due. So goes the thinking behind the second annual Viral Film Festival. The brainchild of French buzz agency Vanksen, the competition seeks to recognize the impact that virals have had in pop culture by giving them a home. The awards will cover the most outrageous clips in eight different categories, includin  [...]
Posted: Wednesday, October 7th 2009

Lands' End Sends Kids Packing

Direct specialty apparel retailer Lands' End, which launched an interactive website specifically targeted at female swimsuit shoppers in May 2009, is aiming another interactive website at another niche audience and product. Lands' End is off  [...]
Posted: Monday, August 3rd 2009

AT&T Webinar Offers Small Businesses Tips on Making Good Business Decisions.

On Thursday, August 13 at 1:30 p.m., AT&T will run another free one-hour webinar aimed to equip small business owners with the knowledge and resources needed to run a successful business. As part of a series of instructional webinars and training courses available on AT&T's small business website, the upcoming webinar, “10-10-10 For Business,” will feature noted business commentator, journalist and aut  [...]
Posted: Friday, July 31st 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Email, Webinars Top Digital Marketing Tactics for Event Planners

40% of corporate exhibitors and exhibition management professionals feel digital marketing is vital to the execution of live events, while 17 percent of respondents consider it a lead tactic, according to a study by the The Center for Exhibition Industry Research (CEIR) and marketing firm George P. Johnson. What's more, 81% of respondents rely on webinars -- the most common virtual event strategy used. "The find  [...]
Posted: Tuesday, June 2nd 2009

Sprite Experiments With YouTube Series: 'Green Eyed World'

Coca-Cola-owned Sprite is hopping on the reality show bus with an interactive YouTube channel called "Green Eyed World," which will feature Facebook integration, writes The Wall Street Journal. Sprite decided to try reaching out to teens with two things they love most - social media and music - and to use the message of pursuing passions as the driving force behind the campaign. The series, which will f  [...]
Posted: Monday, April 20th 2009

ad:tech Knuckles Down, Cuts Miami Off Roster

ad:tech, which hosts about 11 digital marketing conferences per year worldwide, has decided to cease operating its Miami show. ad:tech Miami launched in 2007 and caters primarily to marketing and advertising professionals targeting the Hispanic and Latin-American communities. Previous attendees received an email this week stating, "due to current economic conditions, ad:tech has made the decision to cancel its Miami event in 2009." The letter was signe  [...]
Posted: Monday, November 3rd 2008

'Conversation Measurement Toolbox' Quantifies Value of Social Media

Federated Media's Conversation Measurement Toolbox is now live in beta.First announced in June, the toolbox enables marketers to track and analyze their conversational media campaigns. 57% of "conversational marketing" early adopters claim social media tools are becoming more valuable, according to a Society for New Communications report (  [...]
Posted: Wednesday, October 15th 2008

Direct Marketing Q4 Hiring Plans Plunge

Direct marketers cope with the slumping economy by cutting their hiring plans for the remainder of 2008, imposing hiring freezes and laying off workers, according to the latest employment survey from executive search firm Bernhart Associates, writes MarketingCharts. Only 31 percent of companies responding say they plan to add to headcount duri  [...]
Posted: Wednesday, October 8th 2008

80% of Super Bowl 2009 Inventory Already Sold

80 percent of ad inventory for Super Bowl XLIII, which takes place in Tampa Bay, FL on February 1 of next year, has already been sold, reports NBC's Seth Winter, VP of Sports and Olympics sales and marketing. At the going rate per :30 of $3 million, "about a dozen or so advertisers" have signed on thus far, he said. Sales so far have been dominated by automotive marketers and movie studios. Despite new ownersh  [...]
Posted: Friday, September 12th 2008

Wilmington Tests Digital Switch; Nielsen Tests A/P Meter in All-Digital Enviro

Wilmington, NC became the first market to make the transition to digital TV transmission. Yesterday at noon, its two stations switched from analog to digital signals, a full six months before the rest of the country will switch on Feb. 17, 2009, reports MediaBuyerPlanner. Broadcasters received scores of calls from residents unprepared for the switch, or those  [...]
Posted: Wednesday, September 10th 2008

Cancer-Fighting 'Pink Channel' Goes Live on XM

Premiere Radio Networks and City of Hope, a cancer research, treatment and education center, have launched The Pink Channel, the first radio channel supporting the fight against cancers, particularly those that affect women, reports MediaBuyerPlanner. City of Hope gets a portion of advertising and online retail sales revenue, as well as 100 percent of listener donations collected through the cha  [...]
Posted: Tuesday, August 19th 2008

Phelps Dominates Olympian Buzz; Visa Rides Coattails

Over the 'net, US Olympic swimmer Michael Phelps is the most-discussed athlete among fellow Olympians, reports Nielsen Online. Nielsen Online tracked buzz about Olympic athletes across message boards and blogs posted between August 4 and August 10. Sports included Olympic basketball, gymnastics, beach volleyball and swimming. Behind Phelps, the second most-mentioned athlete was Chinese basketball player Yao Ming, followed by US ba  [...]
Posted: Wednesday, August 13th 2008

China Promises 'Sufficient' Web Access for Olympic Journalists

International Olympic Committee (IOC) officials have backpedaled on their promise to provide unrestricted internet access for the 21,500 media planning to cover the Summer Games in Beijing, reports the Globe and Mail. "Sensitive" websites that are not considered Games-related will be blocked, said IOC press chief Kevan Gosper, expressing regret t  [...]
Posted: Thursday, July 31st 2008