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Black Friday Survival Guide for Online Shoppers

Cyber Monday is often cast as the online version of Black Friday. Increasingly, though, the same rock-bottom bargains found in the stores on the day after Thanksgiving are also making their way online - on Black Friday. While online shoppers don’t have to worry about the stress of navigating packed malls and sometimes aggressive shopping mobs, Black Friday is no ordinary online shopping day, and consumers should plan accordingly as they digest their Thanksgiving Day meal. Monitor  [...]
Posted: Friday, November 27th 2009

Industry Buzz & Snippets: 11/27/09

Black Friday: Online retailers and networking sites aim to make holiday shopping more interactive. The Shopping Spy looks for bargains online. US shoppers hit Bla  [...]
Posted: Friday, November 27th 2009

New Moon Gets New Blood On MySpace

The stats are in: more than two-million unique visitors, and nearly three-million total viewers watched MySpace's live stream of "The Twilight Saga: New Moon" red-carpet arrivals at the movie's world premiere. The figure was the largest ever for a Ustream red-carpet-live webcast, according to Mashable - and another indicator of how popular the vampire-themed movie alread  [...]
Posted: Thursday, November 19th 2009

Paranormal WOM Creates Viral Role Model

The most recent box office numbers from Hollywood's sleeper hit Paranormal Activity once again illustrate the power of of social media word-of-mouth (WOM) marketing. Within a month, the $15,000 thriller has morphed from midnight-only showings in a handful of college towns to a $100 million film. 'Demand It' While some of the movie's buzz was organic; much of it wa  [...]
Posted: Monday, November 16th 2009

NBC Taps SocNets to Generate Olympic Buzz

With 100 days left until the 2010 Winter Olympics in Vancouver, NBC Universal is adding a variety of new high-tech and social media features to its main Olympics website, NBCOlympics.com, to generate interest in the games and boost video views of the events. NBC is aiming to build on the success of its live and taped online video offerings during the 2008 Beijing Olympics, which attracted tens of millions of users. As an added feature to its existin  [...]
Posted: Thursday, November 5th 2009

Food Bloggers Cook up Big Business

Club Med is putting together a week-long conference that will gather together popular food writers and bloggers - to mingle, network and share tricks of the trade - but that also will be open to other guests and members of the public who pay a hefty fee to stay at the resort during the conference and hob-nob with their favorite foodies. The event, "Food Blogger Camp by Club Med," is part of a growing movement by companies to bring together influent  [...]
Posted: Friday, October 23rd 2009

Virals Recognized With Their Own Festival.

No longer relegated to living on YouTube, virals have become mainstream and need their due. So goes the thinking behind the second annual Viral Film Festival. The brainchild of French buzz agency Vanksen, the competition seeks to recognize the impact that virals have had in pop culture by giving them a home. The awards will cover the most outrageous clips in eight different categories, includin  [...]
Posted: Wednesday, October 7th 2009

Lands' End Sends Kids Packing

Direct specialty apparel retailer Lands' End, which launched an interactive website specifically targeted at female swimsuit shoppers in May 2009, is aiming another interactive website at another niche audience and product. Lands' End is off  [...]
Posted: Monday, August 3rd 2009

AT&T Webinar Offers Small Businesses Tips on Making Good Business Decisions.

On Thursday, August 13 at 1:30 p.m., AT&T will run another free one-hour webinar aimed to equip small business owners with the knowledge and resources needed to run a successful business. As part of a series of instructional webinars and training courses available on AT&T's small business website, the upcoming webinar, “10-10-10 For Business,” will feature noted business commentator, journalist and aut  [...]
Posted: Friday, July 31st 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

'Conversation Measurement Toolbox' Quantifies Value of Social Media

Federated Media's Conversation Measurement Toolbox is now live in beta.First announced in June, the toolbox enables marketers to track and analyze their conversational media campaigns. 57% of "conversational marketing" early adopters claim social media tools are becoming more valuable, according to a Society for New Communications report (  [...]
Posted: Wednesday, October 15th 2008

Direct Marketing Q4 Hiring Plans Plunge

Direct marketers cope with the slumping economy by cutting their hiring plans for the remainder of 2008, imposing hiring freezes and laying off workers, according to the latest employment survey from executive search firm Bernhart Associates, writes MarketingCharts. Only 31 percent of companies responding say they plan to add to headcount duri  [...]
Posted: Wednesday, October 8th 2008

80% of Super Bowl 2009 Inventory Already Sold

80 percent of ad inventory for Super Bowl XLIII, which takes place in Tampa Bay, FL on February 1 of next year, has already been sold, reports NBC's Seth Winter, VP of Sports and Olympics sales and marketing. At the going rate per :30 of $3 million, "about a dozen or so advertisers" have signed on thus far, he said. Sales so far have been dominated by automotive marketers and movie studios. Despite new ownersh  [...]
Posted: Friday, September 12th 2008

Wilmington Tests Digital Switch; Nielsen Tests A/P Meter in All-Digital Enviro

Wilmington, NC became the first market to make the transition to digital TV transmission. Yesterday at noon, its two stations switched from analog to digital signals, a full six months before the rest of the country will switch on Feb. 17, 2009, reports MediaBuyerPlanner. Broadcasters received scores of calls from residents unprepared for the switch, or those  [...]
Posted: Wednesday, September 10th 2008

China Promises 'Sufficient' Web Access for Olympic Journalists

International Olympic Committee (IOC) officials have backpedaled on their promise to provide unrestricted internet access for the 21,500 media planning to cover the Summer Games in Beijing, reports the Globe and Mail. "Sensitive" websites that are not considered Games-related will be blocked, said IOC press chief Kevan Gosper, expressing regret t  [...]
Posted: Thursday, July 31st 2008

ANA: The DTV Transition is Advertisers' Problem, Too!

Ad groups joined broadcasters in a much-publicized effort to help advertisers transition to digital TV with the rest of the nation on February 17, 2009. The initiative, dubbed "The DTV Transition: Keeping the Ad Community in the Loop," consists of the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the National Association of Broadcaster  [...]
Posted: Monday, July 28th 2008

Twitter Braces for Today's Apple Announcements

Geek chat hub Twitter has strengthened its servers in anticipation of today's Apple announcements at the Worldwide Developer Conference (WWDC). "We are expecting approximately 10 times our normal daily traffic," writes the Twitter blog. The microblogging site is known   [...]
Posted: Monday, June 9th 2008

Halo 3, HBO Voyeur, Whopper Freakout Honored at One Show

The One Club hosted its annual One Show ceremony last night at Jazz at Lincoln Center, New York. The ceremony honors outstanding ads and campaigns across radio, TV, online and in theatres. HBO/Voyeur, which included an outdoor installation as well as TV and online efforts, won Gold Pencils for Integrated Branding Campaign, Innovative Use of Marketing and overall Campaign work. HBO Voyeur enabled people to explore  [...]
Posted: Thursday, May 8th 2008

Olympics Channel Launches Amid Strikes in Beijing, Torch Trouble in Paris

The NewsMarket debuted the Beijing 2008 Olympics Channel today. The destination will provide free news content about the Beijing games in both English and Chinese. It will also include video for use by journalists and bloggers. The page went live despite drama about the pending state of internet access over the course of the Games. According to   [...]
Posted: Tuesday, April 8th 2008

Digital Content Breathes Crisp New Life into Museum Exhibitions

Archived paintings, sculptures, interviews and other data of historical interest -- once relegated to the dusty back rooms of museums -- are finding new dimensions of usefulness online, reports Reuters. Following two years of market research, the Indianapolis Museum of Art has relaunched its website with links to flickr, YouTube and Facebook. The site avails about 65,000 pieces of the museum's co  [...]
Posted: Friday, March 28th 2008