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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Black Friday Survival Guide for Online Shoppers
Cyber Monday is often cast as the online version of Black Friday. Increasingly, though, the same rock-bottom bargains found in the stores on the day after Thanksgiving are also making their way online - on Black Friday.
While online shoppers don’t have to worry about the stress of navigating packed malls and sometimes aggressive shopping mobs, Black Friday is no ordinary online shopping day, and consumers should plan accordingly as they digest their Thanksgiving Day meal.
Monitor [...]
Posted: Friday, November 27th 2009
New Moon Gets New Blood On MySpace
The stats are in: more than two-million unique visitors, and nearly three-million total viewers watched MySpace's live stream of "The Twilight Saga: New Moon" red-carpet arrivals at the movie's world premiere.
The figure was the largest ever for a Ustream red-carpet-live webcast, according to Mashable - and another indicator of how popular the vampire-themed movie alread [...]
Posted: Thursday, November 19th 2009
Paranormal WOM Creates Viral Role Model
The most recent box office numbers from Hollywood's sleeper hit Paranormal Activity once again illustrate the power of of social media word-of-mouth (WOM) marketing. Within a month, the $15,000 thriller has morphed from midnight-only showings in a handful of college towns to a $100 million film.
'Demand It'
While some of the movie's buzz was organic; much of it wa [...]
Posted: Monday, November 16th 2009
NBC Taps SocNets to Generate Olympic Buzz
With 100 days left until the 2010 Winter Olympics in Vancouver, NBC Universal is adding a variety of new high-tech and social media features to its main Olympics website, NBCOlympics.com, to generate interest in the games and boost video views of the events.
NBC is aiming to build on the success of its live and taped online video offerings during the 2008 Beijing Olympics, which attracted tens of millions of users.
As an added feature to its existin [...]
Posted: Thursday, November 5th 2009
Virals Recognized With Their Own Festival.
No longer relegated to living on YouTube, virals have become mainstream and need their due. So goes the thinking behind the second annual Viral Film Festival.
The brainchild of French buzz agency Vanksen, the competition seeks to recognize the impact that virals have had in pop culture by giving them a home. The awards will cover the most outrageous clips in eight different categories, includin [...]
Posted: Wednesday, October 7th 2009
Lands' End Sends Kids Packing
Direct specialty apparel retailer Lands' End, which launched an interactive website specifically targeted at female swimsuit shoppers in May 2009, is aiming another interactive website at another niche audience and product. Lands' End is off [...]
Posted: Monday, August 3rd 2009
AT&T Webinar Offers Small Businesses Tips on Making Good Business Decisions.
On Thursday, August 13 at 1:30 p.m., AT&T will run another free one-hour webinar aimed to equip small business owners with the knowledge and resources needed to run a successful business. As part of a series of instructional webinars and training courses available on AT&T's small business website, the upcoming webinar, “10-10-10 For Business,†will feature noted business commentator, journalist and aut [...]
Posted: Friday, July 31st 2009
Obama Campaign Makes Cannes Coup
Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories.
The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app, [...]
Posted: Monday, June 29th 2009
Email, Webinars Top Digital Marketing Tactics for Event Planners
40% of corporate exhibitors and exhibition management professionals feel digital marketing is vital to the execution of live events, while 17 percent of respondents consider it a lead tactic, according to a study by the The Center for Exhibition Industry Research (CEIR) and marketing firm George P. Johnson.
What's more, 81% of respondents rely on webinars -- the most common virtual event strategy used.
"The find [...]
Posted: Tuesday, June 2nd 2009
'Conversation Measurement Toolbox' Quantifies Value of Social Media
Federated Media's Conversation Measurement Toolbox is now live in beta.First announced in June, the toolbox enables marketers to track and analyze their conversational media campaigns.
57% of "conversational marketing" early adopters claim social media tools are becoming more valuable, according to a Society for New Communications report ( [...]
Posted: Wednesday, October 15th 2008
Direct Marketing Q4 Hiring Plans Plunge
Direct marketers cope with the slumping economy by cutting their hiring plans for the remainder of 2008, imposing hiring freezes and laying off workers, according to the latest employment survey from executive search firm Bernhart Associates, writes MarketingCharts.
Only 31 percent of companies responding say they plan to add to headcount duri [...]
Posted: Wednesday, October 8th 2008
Cancer-Fighting 'Pink Channel' Goes Live on XM
Premiere Radio Networks and City of Hope, a cancer research, treatment and education center, have launched The Pink Channel, the first radio channel supporting the fight against cancers, particularly those that affect women, reports MediaBuyerPlanner.
City of Hope gets a portion of advertising and online retail sales revenue, as well as 100 percent of listener donations collected through the cha [...]
Posted: Tuesday, August 19th 2008
Phelps Dominates Olympian Buzz; Visa Rides Coattails
Over the 'net, US Olympic swimmer Michael Phelps is the most-discussed athlete among fellow Olympians, reports Nielsen Online.
Nielsen Online tracked buzz about Olympic athletes across message boards and blogs posted between August 4 and August 10. Sports included Olympic basketball, gymnastics, beach volleyball and swimming.
Behind Phelps, the second most-mentioned athlete was Chinese basketball player Yao Ming, followed by US ba [...]
Posted: Wednesday, August 13th 2008
China Promises 'Sufficient' Web Access for Olympic Journalists
International Olympic Committee (IOC) officials have backpedaled on their promise to provide unrestricted internet access for the 21,500 media planning to cover the Summer Games in Beijing, reports the Globe and Mail.
"Sensitive" websites that are not considered Games-related will be blocked, said IOC press chief Kevan Gosper, expressing regret t [...]
Posted: Thursday, July 31st 2008
Social Media, Mobile -- and Microsoft -- Top Off Beijing Olympic Coverage
With the Beijing Olympics fast approaching, NBC Universal announced it would provide 2200 hours of live competition coverage across 25 sports on NBCOlympics.com. Others will appear on-demand.
NBCOlympics.com will also include home video-style content and blogs fr [...]
Posted: Tuesday, July 29th 2008
ANA: The DTV Transition is Advertisers' Problem, Too!
Ad groups joined broadcasters in a much-publicized effort to help advertisers transition to digital TV with the rest of the nation on February 17, 2009.
The initiative, dubbed "The DTV Transition: Keeping the Ad Community in the Loop," consists of the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the National Association of Broadcaster [...]
Posted: Monday, July 28th 2008
AT&T Inks Marketing Contract with USA Basketball Men's Team
AT&T is now a marketing partner for the USA Basketball Men's National Team, joining Gatorade, General Motors, McDonald's, Nike, and Electronic Arts. Financial terms of the deal were not disclosed.
The USA Basketball Men's National Team is pursuing its first Olympic gold medal since 2000, reports Bloomberg. Before and during the Beijing Games, AT&T will disseminate exclusive men's basketball team content [...]
Posted: Monday, July 14th 2008
Tennis.com to Sport Rolex on Its Backhands
Luxury watchmaker Rolex was chosen as the exclusive sponsor of Tennis.com's Wimbledon newsletter, which runs daily until July 9th.
Breakfast@Wimbledon is a recent creation, dedicated to giving subscribers an early-morning preview of upcoming matches, as well as synopses of matches that took place the day before.
Rolex ad units will appear throughout the newsletter. Rolex also sponsors a clock on Tennis.com's website. Set to "Wimbledon time" (Greenwich ti [...]
Posted: Monday, June 30th 2008
Jonas Brothers Invade UK Via Bebo, Nokia N95 Tags Along
The Jonas Brothers, a New Jersey band, tapped social network Bebo and Kyte, a digital content production firm, to promote its United Kingdom debut.
The campaign includes a Bebo-exclusive contest. Fans may enter to win a private bus tour around London with the band. The trip includes a private acoustic session, broadcast live at the Jonas Brothers Bebo [...]
Posted: Tuesday, June 24th 2008
Halo 3, HBO Voyeur, Whopper Freakout Honored at One Show
The One Club hosted its annual One Show ceremony last night at Jazz at Lincoln Center, New York. The ceremony honors outstanding ads and campaigns across radio, TV, online and in theatres.
HBO/Voyeur, which included an outdoor installation as well as TV and online efforts, won Gold Pencils for Integrated Branding Campaign, Innovative Use of Marketing and overall Campaign work.
HBO Voyeur enabled people to explore [...]
Posted: Thursday, May 8th 2008