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- Showing 1 - 13 of 13
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
African-Americans Dramatically Underrepresented in Ad Industry
Racial discrimination affecting African Americans is 38% higher in the advertising industry than in the overall US labor market.
It is also more pronounced now that it was 30 years ago, according to (pdf) a study from the Madison Avenue Project, a coalition of legal, civil rights and industry leaders.
The study, " [...]
Posted: Wednesday, January 14th 2009
Consumers Expect Local Businesses to Pick up Phone, Fix Online Info
Eight of 10 Americans have little patience for merchants who don't answer the phone.
For the key demographic for most home and professional services (adults 35-44) that figure rises to nearly 88 percent, according to a study conducted in August for FastCall411 by Synovate, writes MarketingCharts.
The implications of the study, [...]
Posted: Friday, September 14th 2007
Study: Branding Can Alter Kids' Perception of Taste
Preschoolers' perception of what tastes better can be heavily influenced by the packaging, if it's branded by ubiquitous food brands - in this case, McDonalds - according to the findings of a study by a Stanford University researcher, writes MarketingCharts, citing the Associated Press.
The [...]
Posted: Wednesday, August 8th 2007
Elaph Editor: Saudi Conservatives Block Critical Online News
The managing editor of Elaph says Saudi Arabia is blocking one of the Arab world's most popular online news outlets, bowing to pressure from religious conservatives, according to The Globe and Mail.
Elaph has become a major source for political and entertainment news since its 2001 launch, hovering at abo [...]
Posted: Wednesday, July 11th 2007
eHarmony Sued for Explicitly Gay Exclusion Policy
eHarmony was served with a lawsuit today for refusing to offer its service to gays, lesbians and bisexuals, reports Reuters, a topic made salient in recent months in part because of a competitive marketing campaign.
eHarmony's policy was hardly news to the gay community, but a current nationwide print and television campaign, conducted by new dating site Chemistry.com, relied heavily on [...]
Posted: Friday, June 1st 2007
Darfur Genocide Photo Exhibit in Second Life
Actress and activist Mia Farrow, a UNICEF Goodwill Ambassador, will on Friday discuss and answer questions about the worsening situation in Darfur and neighboring Chad at a virtual event in Second Life.
The Darfur program, to be held Friday, Dec. 8, 12 Noon to 1 p.m. (Eastern Time), will feature a virtual replica of the "Our Walls Bear Witness - Darfur: Who Will Survive Today?" - a photography exhibit of Darfur images that were projected [...]
Posted: Friday, December 8th 2006
11 Shops Sign Diversity Contract; Omnicom Doesn't
Last week, 11 ad agencies signed binding settlement agreements with New York City to increase the number of minorities in their management ranks, and to establish diversity hiring goals within the next three years. Failure to do so will result in fines for the agencies.
As a result of having signed the agreements, the agencies will not have to testify at hearings before the New York City Human Rights Commission during Advertising Week, Sept. 25-29, [...]
Posted: Monday, September 11th 2006
Yahoo: 'allah,' Not Only 'god' and 'jesus,' OK in Mail Usernames
Yahoo Mail, in a policy reversal, said Wednesday it would allow people to register usernames that contain the letter sequence "allah," which it had banned to thwart the use of usernames to promote hate, CNET reports. "A small number of people registered for IDs using specific terms with the sole purpose of promoting hate, and then used those IDs to post content that was harmful or threatening [...]
Posted: Thursday, February 23rd 2006
Google Censors Search for Spirits, Sex, Self-Rule and Cheer in China
Google's just-launched search engine, Google.cn, censors websites that challenge the Chinese government's political sensibilities - but also social ones as well, blocking sites related to teen pregnancy, homosexuality, dating, beer and jokes, reports CNET. Moreover, despite Google's assertion that the suppression of some [...]
Posted: Friday, January 27th 2006
Walmart.com Shuts Down Recommendation Feature
Wal-Mart shut down its movie recommendation software after its website suggested movies about famous African-Americans such as Martin Luther King, Tina Turner and Jack Johnson to those looking at boxed DVDs of Planet of the Apes, reports Red Herring. A screen shot of the movie and the suggested movie viewing list circulated on the web Thursday. "We are heartsi [...]
Posted: Monday, January 9th 2006
China Again Shutters Sites that Won't Shut Up
Beijing has shut down an online discussion forum because it reported on anti-corruption protests in Taishi, a village in the country's south, as well as a website for ethnic Mongolians for hosting separatist content, the AP reports. Radio Free Asia, a U.S. government-supported broadcaster said the online forum had been popular among academics, journalists and rights activists. The Taishi protest was one in [...]
Posted: Tuesday, October 4th 2005
Kraft Nixes Google Campaign Due to Lack of Publisher Monitoring
SearchEngineWatch points to a few articles describing the travails of Kraft's star-crossed search text ad campaign, which was pulled after the ads starting appearing on a white supremacist site. Google, upon hearing complaints, pulled all of its ad programs from the site, but not before Kraft decided to nix its search engine mark [...]
Posted: Monday, January 10th 2005
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