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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Study: Branding Can Alter Kids' Perception of Taste
Preschoolers' perception of what tastes better can be heavily influenced by the packaging, if it's branded by ubiquitous food brands - in this case, McDonalds - according to the findings of a study by a Stanford University researcher, writes MarketingCharts, citing the Associated Press.
The [...]
Posted: Wednesday, August 8th 2007
Latinos Watching More Mobile Video
Marketers and content producers are tapping into the power of the Latino market by reaching them via mobile devices, reports AdAge.
Latino users spend more on mobile services and take advantage of more features like videos and ringtones than the general market. That's leading marketers to explore text, video or other methods to reach that audience on their mobile devices.
One popular tactic is to create new or repurpose e [...]
Posted: Monday, April 23rd 2007
Kraft Nixes Google Campaign Due to Lack of Publisher Monitoring
SearchEngineWatch points to a few articles describing the travails of Kraft's star-crossed search text ad campaign, which was pulled after the ads starting appearing on a white supremacist site. Google, upon hearing complaints, pulled all of its ad programs from the site, but not before Kraft decided to nix its search engine mark [...]
Posted: Monday, January 10th 2005
Ford, GM Make Inroads With Online Hispanics
comScore: Ford Closes Gap Among Online Hispanic Auto Shoppers
The comScore Media Metrix analysis, based on a panel of more than 50,000 U.S. Hispanic Internet users, revealed that in February 2003, the Ford Motor Company (including espanol.fordvehicles.com) earned the top ranking among major automotive manufacturers based on U.S. Hispanic visitors.
...
In February 2003, more tha [...]
Posted: Monday, April 7th 2003
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