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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Gay Travel Market Reflects Recession Resilience

Despite the economic downturn, gay, lesbian, bisexual and transgender (GLBT) consumers in the US are likely to spend more on travel this summer than heterosexuals -- and are less likely to cut back on meals and lodging while they are traveling, according to (pdf) a national survey from Witeck Combs Communications and Harris Interactive.   [...]
Posted: Thursday, May 7th 2009

Half of Adults -- and Almost All Teens -- Play Video Games

Nearly all American teens (97%), and over half (53%) of adults over 18, say they play video games. About one in five adults (21%) plays video games every day or almost every day, adds research from the Pew Internet Project, MarketingCharts writes. Pew's Annual Gadgets Survey found that, independ  [...]
Posted: Wednesday, December 10th 2008

Texters Young, Culturally Diverse, Spendy Over 'Net

Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be African American, according to (pdf) a survey from Scarborough Research, MarketingCharts   [...]
Posted: Tuesday, November 25th 2008

Network Radio Attracts Educated Audience, Majority Listen ‘On the Go’

Network radio in the US attracts a highly educated and affluent audience, as well as a large percentage of Black Americans, working women, Hispanic teens and metropolitan listeners, according to the 2008 Network Radio Today (pdf) report from Arbitron, MarketingCharts   [...]
Posted: Friday, November 7th 2008

1 in 5 Households Ill-Prepared for Digital TV; Houston Least of All

Some 9.6 million US TV households are still not ready for the February 2009 transition to all-digital broadcasting, and would be unable to receive TV programming if the switch occurred today, according to a research report fr  [...]
Posted: Friday, October 17th 2008

TV Households Up 1.5% - Asian, Hispanic Homes Triple That

The total number of television households within the US (including Alaska and Hawaii) for the 2008-2009 season will be 114.5 million, an increase of 1.5 percent from last year, according to estimates from The Nielsen Company,   [...]
Posted: Wednesday, September 3rd 2008

Mexicans Use Phones to Pay for Meals, Taxi Trips

Major banks in Mexico, including Citigroup Inc. and BBVA, are partnering with mobile operators Telefonica SA and Iusacell to launch a mobile charge service, reports Reuters. Mobile users will soon be able to link savings accounts to their phones, so payments can be made to restaurants or taxis, for example, via text message. The offering is targe  [...]
Posted: Tuesday, August 26th 2008

FCC Starts Marketing Digital-Analog TV Conversion

The FCC has decided to launch a marketing effort "to increase awareness and educate consumers" about the Feb 17 conversion of televisions from analog to digital, featuring personal appearances from commissioners and teams of FCC representatives circulating 80 regions of the country. As of last May, 36 percent of consumers were not prepared for the upcoming transition -- and six percen  [...]
Posted: Wednesday, August 20th 2008

iPhone 3G Buzzing - Nielsen Online, Hitwise Issue Stats

With Apple's iPhone 3G scheduled to go on sale today, Nielsen Online and Hitwise provide a host of iPhone-related statistics. Judging by search terms used, consumers are interested in more than just price -- such as the 3G network, release date, applications and plans, Hitwise said (  [...]
Posted: Friday, July 11th 2008

Digital Divide Narrows: Two-Thirds of African Americans Online

The digital divide between Black Americans and other American groups has narrowed. 68 percent of African Americans report they are online (compared with 71 percent of all Americans), according to a survey by Yankelovich, sponsored by Radio One Inc, MarketingCharts   [...]
Posted: Friday, July 11th 2008

Time Spent on Social Networks Up, but Traffic Slumps a Bit

Though time spent on social networking sites is up 71 percent from last year, market share of US visits to a custom category of 58 leading social networking websites decreased 1 percent in May from April, and was down 6 percent from May '07, according to Hitwise (via MarketingCharts). What hasn't changed is that   [...]
Posted: Friday, June 20th 2008

Radio One to Hustle Ads for AllHipHop.com

Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com. The agreement spans five years and gives Interactive One, Radio One's digital division, exclusive access to AllHipHop's ad inventory. AllHipHop boasts five million monthly users. Advertisers running ads on AllHipHop will also have access to Radio One's system, availing opportunities to broaden the reach of their messages as Radio One expands the breadth of its ad network reach. Radio One ha  [...]
Posted: Tuesday, May 13th 2008

Research Recap of 2008 Academy Awards Released

94 percent of the 32 million Americans that watched this year's Oscars watched the live telecast. Some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the event,   [...]
Posted: Tuesday, March 4th 2008

Nielsen Issues 2008 Guide to the Super Bowl

The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US -- the NFL's Super Bowl  [...]
Posted: Friday, February 1st 2008

Three in Ten US Mobile Users Recall Seeing Mobile Ads

More than three in ten mobile users - some 78 million US consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community Limbo, writes MarketingCharts.   [...]
Posted: Monday, January 14th 2008

To Target Women, Try Sports -- but Ethnicity Matters

To reach women, marketers may not consider choosing between soap operas and the NFL when putting together media allocation plans. But they might want to reconsider, according to a BIGresearch study, which found women more likely to be regularly or occasionally watching sports than soap operas, writes sister site Mark  [...]
Posted: Friday, November 2nd 2007

Zune Launches Custom Player for Reggaeton Fans

While Apple dedicates specialty iPods to U2, Microsoft's Zune shoots for the Latin market with a customized Zune for reggaeton act Wisin & Yadel. The limited edition Wisen & Yadel Zune will hit Wal-Mart stores nationwide Oct. 29, according to Reuters, and will feature a new album by th  [...]
Posted: Monday, October 22nd 2007

Study: Video Gamers Valuable for Advertisers

As many on Madison Avenue contemplate ways to integrate digital platforms in media allocation models, the "gamer market" is a valuable option, according to BIGresearch's Simultaneous Media Survey (SIMM 10) of 15,439 consumers, MarketingCharts writes. "Gamers are a diverse group of people, and 33.4 percent of the respondents age 14+   [...]
Posted: Wednesday, August 29th 2007

Broadband Gains Ground in Urban Black and Hispanic Homes

Broadband internet is now reaching a full 50 percent of homes in urban America, up from 38 percent in 2006, according to the 2007 edition of Horowitz Associates, Inc.'s annual study on urban, multicultural consumers and the market for cable and broadband services, reports MarketingCharts. Some findings from the "  [...]
Posted: Wednesday, August 1st 2007