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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Real Content Assists Alloy with Mobile Marketing

Alloy Access is partnering with Real Content Group for a number of Alloy's mobile marketing initiatives, reports MediaPost. The partnership will result in a series of new marketing formats -- including content integration, branded text and content sponsorship -- for Alloy's mobile properties. Some will be specifically targeted to Hispanic and African-American users, wh  [...]
Posted: Tuesday, June 10th 2008

Radio One to Hustle Ads for AllHipHop.com

Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com. The agreement spans five years and gives Interactive One, Radio One's digital division, exclusive access to AllHipHop's ad inventory. AllHipHop boasts five million monthly users. Advertisers running ads on AllHipHop will also have access to Radio One's system, availing opportunities to broaden the reach of their messages as Radio One expands the breadth of its ad network reach. Radio One ha  [...]
Posted: Tuesday, May 13th 2008

Prospective Yahoo/Google Deal Generates Minority, Rural Pushback

Google is getting a glimpse of what objections a deal with Yahoo might raise, reports the BBC. 16 American civil liberties groups have banded to scuttle any likelihood of a liaison between the two companies. Groups include the National Black Leadership Forum, which itself is comprised of 36  [...]
Posted: Tuesday, May 13th 2008

Radio One Buys Minority Social Networking Hub

Radio One has acquired Community Connect for $38 million in an effort to gain access to the latter's network of personal interest users. Community Connect operates three large niche social networks: BlackPlanet.com, MiGente.com and AsianAve.com, which serve a combined user figure of over 23 million. Community Connect monetizes the sites with banner ads and stand-alone deals, like integrated sponsorships. The acquisition will add significant targetable inventory to Radio One's cross-media a  [...]
Posted: Tuesday, April 15th 2008

Batanga Purchases Hispanic Ad Network HispanoClick

Hispanic ad network HispanoClick has been purchased by Batanga, a publisher that also targets Hispanics. Batanga, which offers online music coverage and hosts live streaming events, says this is the first time a Hispanic publisher has ever bought an ad network. HispanoClick reaches over 5.6 million monthly unique users. It has worked with over 800 other publishers prior to the purchase and has relationships with a wide range of advertisers. This is only the latest in a recent string of   [...]
Posted: Monday, February 4th 2008

Nielsen Issues 2008 Guide to the Super Bowl

The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US -- the NFL's Super Bowl  [...]
Posted: Friday, February 1st 2008

BET Joins Ad Network Launchers

Black Entertainment (BET) has watched as others launched ad networks of their own. Now it wants to join those ranks. The BET Digital Media Group is creating an ad network including sites covering music and lifestyle news, and information that reaches BET audiences. No mention is made of the network's reach, but 30 sites have been tapped for inclusion upon launch. The ad network seeks to take advantage of recent studies, cited in the release, that show African-Americans are a  [...]
Posted: Wednesday, January 9th 2008

PR Newswire Joins Hispanic News Market

Press release distributor PR Newswire has bought a trinity of companies that target Hispanic online audiences: Hispanic PR Wire, LatinClips and Hispanic Digital Network. The company now seeks means to drive traffic to the content it supports -- including press releases, videos and written work. It is presently considering pay-per-click options from Google, Yahoo and MSN.  [...]
Posted: Friday, January 4th 2008

Record $223.3MM in Gay Media Ad Spend in 2006

Ad spending in gay and lesbian publications in 2006 reached a record $223.3 million, an increase of 5.2 percent over 2005 - and an increase of 205 percent since 1996 - according to the 2006 edition of the Gay Press Report, reports MarketingCharts.   [...]
Posted: Wednesday, June 6th 2007

MTV Tr3s Acquaints Latino Audience with Marketers

MTV's Tr3s, a new music channel aimed at U.S. Hispanic young people, is dispatching its first major ad campaign since its September launch, reports AdWeek. Comprised of 20 TV spots, interactive content on the MTV Tr3s website and trade print ads, the campaign seeks to introduce advertisers to the channel's u  [...]
Posted: Wednesday, May 2nd 2007

Electronic Ad Marketplace Launches Hispanic Division

SoftWave Media Exchange, an electronic marketplace for buying, selling and managing radio and television advertising time, announced (pdf) the introduction of SWMX Hispanic, a new division serving Spanish-language broadcasters and advertisers, reports MediaBuyerPlanner.   [...]
Posted: Wednesday, January 10th 2007

eMarketer: Rosy Predictions for 2007

eMarketer makes 10 predictions regarding online advertising and marketing in the new year, on topics ranging from ad spend to e-commerce to mobile TV. Online ad spending will reach nearly $20 billion in 2007 - 19 percent more than in 2006, according to eMarketer's forecast. Online video advertising, meanwhile, will generate lots of hype - and some revenue, with internet video ad spend totaling only $775 million in 2007, i  [...]
Posted: Tuesday, January 2nd 2007

Yahoo, Hispanic Sites Sign Search Agreement

Yahoo has entered into an exclusive, multiyear web and sponsored search distribution agreement with Hispanic Digital Network (HDN), reports MediaBuyerPlanner. Yahoo will deliver web and sponsored search results to HDN's network of more than 70 Spanish-language media websites. Visitors to any of HDN's sites, which include digital editions of Miami's Diario Las Americas, Chicago's La Raza, Housto  [...]
Posted: Thursday, July 13th 2006

AOL Launches Site for U.S.-based Chinese Speakers

AOL has launched a website for Chinese-Americans and other Chinese speakers in the U.S., reports ClickZ. Besides AOL Search and web mail, the site will offer Chinese-language content from ChinaPortal.com, including news, sports and full-length TV shows and sports events webcast from China. Blog content will come from AOL's Weblogs Inc. Network, including Chinese versions of Autoblog and Engadget. AOL will allow marketers to target the   [...]
Posted: Tuesday, February 14th 2006

Revenue Science to Bring Behavioral Targeting to Univision

Behavioral targeting firm Revenue Science has been selected by Univision Online, the interactive division of Univision Communications, to help deliver more relevant advertising through behavioral targeting - the first time Revenue Science's technology has been deployed for a Spanish-language website. Univision.com is the most-visited Spanish-language website in the U.S., with more than 190 million visits and three billion pageviews over the last 12 months, according to the company. "  [...]
Posted: Wednesday, January 11th 2006

Canada Online Ads to Top $500 Million in 2005

Online advertising revenues in Canada will reach $519 million in 2005, 43 percent more than the $364 million in 2004, according to the annual revenue survey by the Interactive Advertising Bureau of Canada, reports the Ottawa Business Journal. Display advertising accounted for the largest portion - 45 percent - of online advertising revenues in 2004. Search accounted for 30 percent. Classified/directories/direct response and e  [...]
Posted: Friday, September 9th 2005

GreenAds Online Ad Network Launched

GreenAds, a "values-based online ad network," launched in beta last week in hopes of attracting media spending from advertisers interested in reaching an audience interested in social and environmental issues - a potential reach of some two million monthly unique visits, according to the company - ClickZ reports. The network includes websites in five categories: sustainability and environment; health and wellness; spirituality and pers  [...]
Posted: Monday, September 5th 2005

Lopez Negrete Forms Hispanic Interactive Unit

Hispanic advertising agency Lopez Negrete has formed a new interactive department and hired Moses Robles, a former VP of account services at Beyond Interactive, to head it and help staff it, reports ClickZ. Robles says his main job will be educating the agency's clients (which include Wal-Mart, Bank of America and Microsoft) on how to reach Hispanics online. "U.S. Hispanics trust the Internet as an information source. They want conte  [...]
Posted: Wednesday, August 31st 2005

Hispanic Internet Use, Shopping Propensity Soaring

Hispanics in the United States are adopting and using broadband and the internet at an above-average rate, according to an AOL/Roper U.S. Hispanic study, reports iMedia. Some 52 percent of the online Hispanic audience has converted to broadband - higher than the national average of 50 percent. Moreover, the conversion has occurred within a shorter time period. Hispanics also rely on the internet more, spending 9.2 hours a week online, c  [...]
Posted: Tuesday, July 19th 2005