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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 10 of 10
One-Fifth of US Households Use Only Wireless Phones
More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey by the US Centers for Disease Control ( [...]
Posted: Monday, January 11th 2010
Digital Divide Thins: Half of Americans 'Frequent' the 'Net
Americans' frequent use of the internet nearly doubled in the past five years: 48% of adults -- many in groups that were historically less frequent users -- now report that using the 'net over an one hour per day, compared with 26% in 2002, according to results from a recent Gallup Poll, [...]
Posted: Wednesday, January 28th 2009
Half of Adults -- and Almost All Teens -- Play Video Games
Nearly all American teens (97%), and over half (53%) of adults over 18, say they play video games.
About one in five adults (21%) plays video games every day or almost every day, adds research from the Pew Internet Project, MarketingCharts writes.
Pew's Annual Gadgets Survey found that, independ [...]
Posted: Wednesday, December 10th 2008
Breakdown of Cyber Monday Shoppers, Search Habits
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past.
This increases the importance of search marketing for retailers, according to Performics, [...]
Posted: Tuesday, December 2nd 2008
More Americans Search Health Info Online
56 percent of American adults -- over 122 million people -- sought information about a personal health concern from a source besides their doctor, up from 38 percent, or 72 million people, in 2001, according to a Center for Studying Health System Change (HSC) study, MarketingCharts [...]
Posted: Thursday, August 28th 2008
FCC Starts Marketing Digital-Analog TV Conversion
The FCC has decided to launch a marketing effort "to increase awareness and educate consumers" about the Feb 17 conversion of televisions from analog to digital, featuring personal appearances from commissioners and teams of FCC representatives circulating 80 regions of the country.
As of last May, 36 percent of consumers were not prepared for the upcoming transition -- and six percen [...]
Posted: Wednesday, August 20th 2008
55% of US Adults Have Home Broadband, 10% Use Dialup
55 percent of adult Americans have a high-speed internet connection at home, up from 47 percent in early 2007 and 42 percent in early 2005.
Among those that use the 'net at home, 79 percent have a high-speed connection and 15 percent use dialup, according to a new survey by the Pew Internet & American [...]
Posted: Tuesday, July 8th 2008
To Reach Hispanic Boomers, Advertisers Must Look Beyond Language
Hispanic Boomers (born between 1946 and 1964) represent about 10 percent of the US Boomer segment -- over 7 million consumers -- but cannot be segmented by language alone, a Focalyst study concludes (pdf), MarketingCharts [...]
Posted: Thursday, March 27th 2008
U.S. Singles: The New Nuclear Family
America's 89.6 million singles head over half of their households - 50.3 percent, per the 2006 U.S. Census. They also love media and engage in socializing that rewards marketers who realistically depict the unmarried lifestyle, according to a recent report
More racially diverse than the overall population, singles are younger, too - 57 percent are less than 45 years old, and four in ten are younger than 35, acc [...]
Posted: Thursday, May 31st 2007
Men, Women Online in Almost Equal Numbers; Use Web Differently
The proportion of women to men who go online has mostly evened out, according to a new report from the Pew Internet & American Life Project, but what they do when online remains different: men are more likely to look at weather and news sites, download music, and find financial information, whereas women [...]
Posted: Thursday, December 29th 2005
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