Home > Categories > minorities[x] AND ad pricing[x]
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 3 | 1 |
| » ad selling | 4 | |
| » ad targeting | 3 | 1 |
| » ad technologies & vendors | 1 | 3 |
| » advertainment | 1 | 3 |
| » agencies & ad departments | 1 | 3 |
| » branding | 2 | 2 |
| » campaigns & creatives of note | 2 | 2 |
| » case studies | 1 | 3 |
| » consumer packaged goods | 1 | 3 |
| » demographics | 3 | 1 |
| » entertainment | 1 | 3 |
| » events | 1 | 3 |
| » global | 1 | 3 |
| » Latin America | 1 | 3 |
| » major brands | 2 | 2 |
| » publishing | 2 | 2 |
| » research & stats | 2 | 2 |
| » search engine marketing | 1 | 3 |
| » signs of doom | 1 | 3 |
| » signs of what's to come | 1 | 3 |
| » Spanish-speaking | 2 | 2 |
| » text ads | 1 | 3 |
| » tools & software | 1 | 3 |
| » top stories | 3 | 1 |
| » viral marketing & social media | 1 | 3 |
| » worst practices | 1 | 3 |
- Showing 1 - 4 of 4
Nielsen Issues 2008 Guide to the Super Bowl
The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US -- the NFL's Super Bowl [...]
Posted: Friday, February 1st 2008
Lopez Negrete Forms Hispanic Interactive Unit
Hispanic advertising agency Lopez Negrete has formed a new interactive department and hired Moses Robles, a former VP of account services at Beyond Interactive, to head it and help staff it, reports ClickZ. Robles says his main job will be educating the agency's clients (which include Wal-Mart, Bank of America and Microsoft) on how to reach Hispanics online.
"U.S. Hispanics trust the Internet as an information source. They want conte [...]
Posted: Wednesday, August 31st 2005
Kraft Nixes Google Campaign Due to Lack of Publisher Monitoring
SearchEngineWatch points to a few articles describing the travails of Kraft's star-crossed search text ad campaign, which was pulled after the ads starting appearing on a white supremacist site. Google, upon hearing complaints, pulled all of its ad programs from the site, but not before Kraft decided to nix its search engine mark [...]
Posted: Monday, January 10th 2005
Hispanic Media Up, Still not Proportionate, Here's Why
MediaPost: Despite Latino Surge, Marketers Continue To Under-Spend In Hispanic Media
While Hispanic media spending continues to outpace other media growth by a factor of four, the Association of Hispanic Advertising Agencies (AHAA) said that rate should be roughly doubled to [...]
Posted: Thursday, April 22nd 2004
- Showing 1 - 4 of 4