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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Gay Travel Market Reflects Recession Resilience
Despite the economic downturn, gay, lesbian, bisexual and transgender (GLBT) consumers in the US are likely to spend more on travel this summer than heterosexuals -- and are less likely to cut back on meals and lodging while they are traveling, according to (pdf) a national survey from Witeck Combs Communications and Harris Interactive.
[...]
Posted: Thursday, May 7th 2009
Hispanic Online Audience Growing 50% Faster than Populace
The US Hispanic online population reached a record 20.3 million visitors in February 2009, experiencing 6% growth over the same period in 2008, according to a report on the US Hispanic internet market from comScore, which said the Hispanic online demographic is expanding more than 50% faster than the overall US online population.
During the month, Hispanic internet users exh [...]
Posted: Monday, April 20th 2009
Hispanics 211% More Likely to Download Digital Content
Though their use of broadband is slightly lower, online Hispanics in the US are 211% more likely to download digital content than the average US adult internet user.
They are also significantly heavier users of cell-phone features, according to (pdf) a study by Scarborough Research ( [...]
Posted: Monday, March 23rd 2009
Digital Divide Thins: Half of Americans 'Frequent' the 'Net
Americans' frequent use of the internet nearly doubled in the past five years: 48% of adults -- many in groups that were historically less frequent users -- now report that using the 'net over an one hour per day, compared with 26% in 2002, according to results from a recent Gallup Poll, [...]
Posted: Wednesday, January 28th 2009
ad:tech Knuckles Down, Cuts Miami Off Roster
ad:tech, which hosts about 11 digital marketing conferences per year worldwide, has decided to cease operating its Miami show.
ad:tech Miami launched in 2007 and caters primarily to marketing and advertising professionals targeting the Hispanic and Latin-American communities. Previous attendees received an email this week stating, "due to current economic conditions, ad:tech has made the decision to cancel its Miami event in 2009."
The letter was signe [...]
Posted: Monday, November 3rd 2008
Radio One to Hustle Ads for AllHipHop.com
Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com.
The agreement spans five years and gives Interactive One, Radio One's digital division, exclusive access to AllHipHop's ad inventory. AllHipHop boasts five million monthly users.
Advertisers running ads on AllHipHop will also have access to Radio One's system, availing opportunities to broaden the reach of their messages as Radio One expands the breadth of its ad network reach.
Radio One ha [...]
Posted: Tuesday, May 13th 2008
Prospective Yahoo/Google Deal Generates Minority, Rural Pushback
Google is getting a glimpse of what objections a deal with Yahoo might raise, reports the BBC.
16 American civil liberties groups have banded to scuttle any likelihood of a liaison between the two companies. Groups include the National Black Leadership Forum, which itself is comprised of 36 [...]
Posted: Tuesday, May 13th 2008
New Media Influences Purchases, Particularly among Minorities
Advertisers are well advised to pay more attention to what customers say influence their purchases -- particularly new media options, which are growing fastest in wielding influence, according to BIGresearch, MarketingCharts reports.
While traditional media still rank on top in purchase influ [...]
Posted: Thursday, February 21st 2008
Batanga Purchases Hispanic Ad Network HispanoClick
Hispanic ad network HispanoClick has been purchased by Batanga, a publisher that also targets Hispanics.
Batanga, which offers online music coverage and hosts live streaming events, says this is the first time a Hispanic publisher has ever bought an ad network.
HispanoClick reaches over 5.6 million monthly unique users. It has worked with over 800 other publishers prior to the purchase and has relationships with a wide range of advertisers.
This is only the latest in a recent string of [...]
Posted: Monday, February 4th 2008
BET Joins Ad Network Launchers
Black Entertainment (BET) has watched as others launched ad networks of their own. Now it wants to join those ranks.
The BET Digital Media Group is creating an ad network including sites covering music and lifestyle news, and information that reaches BET audiences. No mention is made of the network's reach, but 30 sites have been tapped for inclusion upon launch.
The ad network seeks to take advantage of recent studies, cited in the release, that show African-Americans are a [...]
Posted: Wednesday, January 9th 2008
For Multicultural Audiences, Relevant Ads Beat Stereotypes
Multicultural audiences are reportedly "turned off" by ads featuring stereotypical representations of themselves, according to a new study by OMD Worldwide, which surveyed over 1,400 members of different US-based ethnic minorities.
Respondents placed more importance on meaningful cultural signals that helped them relate to the brand better.
The study also found different ethnic groups have different attitudes toward given media. Blacks and Asian-Americans, for instance, put more stock in w [...]
Posted: Thursday, January 3rd 2008
QuinceGirl Allies with Terra to Better Target Young Latinas
Considering the size of the Hispanic population, Quinceaneras -- elaborate debut parties for 15-year-old girls -- are increasingly embraced as a cross-border cultural trend with significant ad and revenue-generating potential.
In response, Terra has formed an alliance with QuinceGirl.com to share bilingual content and create advertising packages, reports MediaBuyer [...]
Posted: Wednesday, December 19th 2007
Mobile Phone Use Is Up, Interest in Mobile Marketing Isn't Down
The importance of mobile phones continues to increase among all age groups, as usage of features and applications related to mobile marketing (such as text-messaging) become more mainstream, according to the third-annual Mobile Attitude and Usage Study by the Mobile Marketing Association (MMA), [...]
Posted: Wednesday, November 21st 2007
Obama Steers Demographic Seas to Avoid Unsavory Ad Placement
Presidential candidate Barack Obama's campaign is working with ethnic-targeted sites to try and avoid a potentially embarrassing advertising situation, reports ClickZ.
The Obama campaign sees value in creating a profile for the candidate on social networking sites frequented by ethnic audiences and other minority or special interest groups.
But they'd prefer not to have inappropriate ads appear on those profile pages [...]
Posted: Friday, October 19th 2007
Study: Video Gamers Valuable for Advertisers
As many on Madison Avenue contemplate ways to integrate digital platforms in media allocation models, the "gamer market" is a valuable option, according to BIGresearch's Simultaneous Media Survey (SIMM 10) of 15,439 consumers, MarketingCharts writes.
"Gamers are a diverse group of people, and 33.4 percent of the respondents age 14+ [...]
Posted: Wednesday, August 29th 2007
Adify Launches Vertical Ad Network for Gay Community
Yesterday Adify launched the Gay Ad Network, an aggregation of influential gay and lesbian publishers that feature over two dozen partners and preside over 200 websites.
The Gay Ad Network provides advertisers with the opportunity to introduce brands to the desirable gay community, which boast the following facts and figures:
According to DoubleClick, 68 percent of gay online surfers are between the ages of 18-34, better educated, better paid and generating more discr [...]
Posted: Wednesday, August 15th 2007
Hispanic Media and Advertising 'Fact Pack' Issued
Spanish-language media spending is forecast to grow 3.7 percent this year, compared with 1.7 percent growth for overall US measured media spending, according to TNS Media Intelligence, writes AdAge, which has released its fourth annual Hispanic Fact Pack.
The 2007 Hispanic Fact Pack consists of data about marketers' 2006 ad spend by company and category, demographic trends, language use, and detailed rankings [...]
Posted: Thursday, July 26th 2007
Elaph Editor: Saudi Conservatives Block Critical Online News
The managing editor of Elaph says Saudi Arabia is blocking one of the Arab world's most popular online news outlets, bowing to pressure from religious conservatives, according to The Globe and Mail.
Elaph has become a major source for political and entertainment news since its 2001 launch, hovering at abo [...]
Posted: Wednesday, July 11th 2007