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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 13 of 13
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Real Content Assists Alloy with Mobile Marketing
Alloy Access is partnering with Real Content Group for a number of Alloy's mobile marketing initiatives, reports MediaPost.
The partnership will result in a series of new marketing formats -- including content integration, branded text and content sponsorship -- for Alloy's mobile properties.
Some will be specifically targeted to Hispanic and African-American users, wh [...]
Posted: Tuesday, June 10th 2008
Three in Ten US Mobile Users Recall Seeing Mobile Ads
More than three in ten mobile users - some 78 million US consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community Limbo, writes MarketingCharts.
[...]
Posted: Monday, January 14th 2008
Adify Launches Vertical Ad Network for Gay Community
Yesterday Adify launched the Gay Ad Network, an aggregation of influential gay and lesbian publishers that feature over two dozen partners and preside over 200 websites.
The Gay Ad Network provides advertisers with the opportunity to introduce brands to the desirable gay community, which boast the following facts and figures:
According to DoubleClick, 68 percent of gay online surfers are between the ages of 18-34, better educated, better paid and generating more discr [...]
Posted: Wednesday, August 15th 2007
In XM Campaign, Baseball Stars Send Email, Text, Phone Messages
XM is offering baseball fans the opportunity to send personalized voice messages from baseball greats Derek Jeter, David Ortiz and Cal Ripken, Jr. to their friends and family in a viral marketing campaign.
The campaign is geared to enhance baseball fans' awareness of XM's coverage of Major League Baseball, writes MediaBuyerPlanner. XM airs every MLB game for every team fro [...]
Posted: Tuesday, April 10th 2007
Electronic Ad Marketplace Launches Hispanic Division
SoftWave Media Exchange, an electronic marketplace for buying, selling and managing radio and television advertising time, announced (pdf) the introduction of SWMX Hispanic, a new division serving Spanish-language broadcasters and advertisers, reports MediaBuyerPlanner. [...]
Posted: Wednesday, January 10th 2007
Yahoo, Hispanic Sites Sign Search Agreement
Yahoo has entered into an exclusive, multiyear web and sponsored search distribution agreement with Hispanic Digital Network (HDN), reports MediaBuyerPlanner. Yahoo will deliver web and sponsored search results to HDN's network of more than 70 Spanish-language media websites.
Visitors to any of HDN's sites, which include digital editions of Miami's Diario Las Americas, Chicago's La Raza, Housto [...]
Posted: Thursday, July 13th 2006
Revenue Science to Bring Behavioral Targeting to Univision
Behavioral targeting firm Revenue Science has been selected by Univision Online, the interactive division of Univision Communications, to help deliver more relevant advertising through behavioral targeting - the first time Revenue Science's technology has been deployed for a Spanish-language website. Univision.com is the most-visited Spanish-language website in the U.S., with more than 190 million visits and three billion pageviews over the last 12 months, according to the company.
" [...]
Posted: Wednesday, January 11th 2006
New Media Sway African-Americans and Hispanics More
Blogs, IM's and PicPhones influence the purchase of African-Americans and Hispanics more than whites', according to BIGresearch's 2005 Simultaneous Media Survey (SIMM VI), reports MediaPost - particularly for purchase decisions for home improvement, grocery, telecom, and apparel, among others.
"These media represent an extension of word of mouth and pose a serious challenge that marketers wi [...]
Posted: Monday, August 22nd 2005
McDonald's Tests Ooqa-Ooqa Browser Ad Tech
McDonald's said it has begun trying out a technology, called Ooqa-Ooqa, that works only with Internet Explorer browsers, altering it when visitors go to certain websites, AdWeek reports. Starting last week, visitors to BET.com, an affiliate of Black Entertainment Television, had their web browsers altered to a McDonald's-branded browser that markets the new fruit and walnut salad introduced in May [...]
Posted: Wednesday, June 1st 2005
Reebok Takes Shot at Video on Demand
ClickZ reports that Reebok is taking a shot at interactive TV advertising, in what the company says is a part of its biggest adspend in more than a decade. Designed to promote Reebok's urban-oriented brand, Rbk, the interactive effort launches April 11 and is part of Reebok's "I Am What [...]
Posted: Friday, April 8th 2005
Kraft Nixes Google Campaign Due to Lack of Publisher Monitoring
SearchEngineWatch points to a few articles describing the travails of Kraft's star-crossed search text ad campaign, which was pulled after the ads starting appearing on a white supremacist site. Google, upon hearing complaints, pulled all of its ad programs from the site, but not before Kraft decided to nix its search engine mark [...]
Posted: Monday, January 10th 2005
NetRatings Launches New Hispanic Web Measurement Tool
IAR: NetRatings Debuts Hispanic Web Measurement Service
NetRatings announced Tuesday the availability of its syndicated Hispanic Web measurement service, in a further sign that online marketers want to reach the top U.S. minority group.
NetRatings' new Hispanic measurement panel will consist of 3,600 self-identified Hispanic Internet users selected [...]
Posted: Wednesday, April 2nd 2003
- Showing 1 - 13 of 13