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- Showing 1 - 20 of 20
New Media Influences Purchases, Particularly among Minorities
Advertisers are well advised to pay more attention to what customers say influence their purchases -- particularly new media options, which are growing fastest in wielding influence, according to BIGresearch, MarketingCharts reports.
While traditional media still rank on top in purchase influ [...]
Posted: Thursday, February 21st 2008
Mobile Advertising Alters Voter Attitudes, Behaviors
Considering Super Tuesday hasn't settled who will run for US President on the Democratic or Republican ticket, mobile advertising may be an effective way for candidates to change voter attitudes and voting behavior, according to a report from Limbo, reports [...]
Posted: Thursday, February 7th 2008
Three in Ten US Mobile Users Recall Seeing Mobile Ads
More than three in ten mobile users - some 78 million US consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community Limbo, writes MarketingCharts.
[...]
Posted: Monday, January 14th 2008
Mobile Phone Use Is Up, Interest in Mobile Marketing Isn't Down
The importance of mobile phones continues to increase among all age groups, as usage of features and applications related to mobile marketing (such as text-messaging) become more mainstream, according to the third-annual Mobile Attitude and Usage Study by the Mobile Marketing Association (MMA), [...]
Posted: Wednesday, November 21st 2007
Gift Cards a Retailer Growth Opportunity; Hispanics Especially Lucrative Target
For the '07 holiday season, the average US gift card purchaser expects to spend $203 on gift cards, up from $186 in '06.
Retailers are also seeing increases in the cash value and use of gift cards among Hispanics, with card use increasing by one-third, writes MarketingCharts, citing a recent study.
Hispanics received gift cards with the highest [...]
Posted: Wednesday, November 7th 2007
Zune Launches Custom Player for Reggaeton Fans
While Apple dedicates specialty iPods to U2, Microsoft's Zune shoots for the Latin market with a customized Zune for reggaeton act Wisin & Yadel.
The limited edition Wisen & Yadel Zune will hit Wal-Mart stores nationwide Oct. 29, according to Reuters, and will feature a new album by th [...]
Posted: Monday, October 22nd 2007
Study: Video Gamers Valuable for Advertisers
As many on Madison Avenue contemplate ways to integrate digital platforms in media allocation models, the "gamer market" is a valuable option, according to BIGresearch's Simultaneous Media Survey (SIMM 10) of 15,439 consumers, MarketingCharts writes.
"Gamers are a diverse group of people, and 33.4 percent of the respondents age 14+ [...]
Posted: Wednesday, August 29th 2007
Unilever Throws Weight Behind Hispanic Marketing
Unilever made a mejor step into Hispanic marketing this week with the launch of ViveMejor, a digital, print, TV and retail program, reports Ad Age.
Prior to launching, Unilever conducted an 800-person study on the shopping behavior of Hispanic Americans. They found this demographic shops more because they prepare meals at home and prefer communic [...]
Posted: Wednesday, May 23rd 2007
In XM Campaign, Baseball Stars Send Email, Text, Phone Messages
XM is offering baseball fans the opportunity to send personalized voice messages from baseball greats Derek Jeter, David Ortiz and Cal Ripken, Jr. to their friends and family in a viral marketing campaign.
The campaign is geared to enhance baseball fans' awareness of XM's coverage of Major League Baseball, writes MediaBuyerPlanner. XM airs every MLB game for every team fro [...]
Posted: Tuesday, April 10th 2007
Uncle Ben Gets Controversial Promotion
Uncle Ben, the name behind food giant Mars's line of rice products and side dishes, has been promoted to chairman of the company, thanks to a redesigned unclebens.com, writes the New York Times.
The 60-year-old character is being reborn as Ben, an accomplished businessman with an opulent office, a busy schedule, an [...]
Posted: Tuesday, April 3rd 2007
MySpace Competitors Target U.S. Hispanics
MySpace is beginning to face competition from social-networking sites that focus content and services on the preferences of Hispanics.
Competitors such as LatinosConnected want to attract MySpace Latinos by offering them a more familiar experience, AdWeek reports. Founder Veronica Alvarez even participates in online forums, encouragi [...]
Posted: Wednesday, January 17th 2007
Homosexuals Lead in Use of Internet, Online Social Media
A recent Harris Interactive national survey found that gays, lesbians and bisexuals use the internet, in general, and in particular social media - from Craigslist and blogs to MySpace and YouTube - proportionately more than heterosexuals.
As a whole, six percent more gays, lesbians and bisexuals consider themselves heavy internet users; in the case of blogging, 36 percent of the gay community reads blogs daily, whereas only 19 percent of heterosexuals do.
[...]
Posted: Wednesday, January 3rd 2007
eMarketer: Rosy Predictions for 2007
eMarketer makes 10 predictions regarding online advertising and marketing in the new year, on topics ranging from ad spend to e-commerce to mobile TV.
Online ad spending will reach nearly $20 billion in 2007 - 19 percent more than in 2006, according to eMarketer's forecast. Online video advertising, meanwhile, will generate lots of hype - and some revenue, with internet video ad spend totaling only $775 million in 2007, i [...]
Posted: Tuesday, January 2nd 2007
Darfur Genocide Photo Exhibit in Second Life
Actress and activist Mia Farrow, a UNICEF Goodwill Ambassador, will on Friday discuss and answer questions about the worsening situation in Darfur and neighboring Chad at a virtual event in Second Life.
The Darfur program, to be held Friday, Dec. 8, 12 Noon to 1 p.m. (Eastern Time), will feature a virtual replica of the "Our Walls Bear Witness - Darfur: Who Will Survive Today?" - a photography exhibit of Darfur images that were projected [...]
Posted: Friday, December 8th 2006
Hispanic Mobile Social Networking Service to Launch
A Spanish-language mobile social networking service will soon be available for cell phone users - and advertisers - throughout the country.
Starting next week, in partnership with U.S. cell phone networks such as Sprint Nextel, T-Mobile and Verizon, Conexion Latina will go online, reports BrandWeek. The service, known by different names depending on the mobile network, will enable subscribe [...]
Posted: Thursday, August 24th 2006
Quepasa Launches Hispanic Market Research Effort
Quepasa.com, an online community of Hispanic and Latino users, has launched Quepasa Market Intelligence, which provides real-time access to the opinions of Quepasa's audience, writes MediaBuyerPlanner. QMI will provide clients with proprietary information about product use, brand preferences and the political opinions of U.S. Hispanics.
Quepasa.com says it [...]
Posted: Thursday, June 29th 2006
Revenue Science to Bring Behavioral Targeting to Univision
Behavioral targeting firm Revenue Science has been selected by Univision Online, the interactive division of Univision Communications, to help deliver more relevant advertising through behavioral targeting - the first time Revenue Science's technology has been deployed for a Spanish-language website. Univision.com is the most-visited Spanish-language website in the U.S., with more than 190 million visits and three billion pageviews over the last 12 months, according to the company.
" [...]
Posted: Wednesday, January 11th 2006
French Propaganda via Google AdWords
As riots flare in Paris suburbs and elsewhere, France's ruling party has been running a marketing campaign using Google AdWords sponsored links, writes CNET. Searches for "violence," "riots," "suburbs," "burned cars" or "scum" point to a petition in support of French Interior Minister and party president Nicolas Sarkozy's "zero tolerance policy" in response to the fiery confrontations between Muslim y [...]
Posted: Friday, November 18th 2005
GreenAds Online Ad Network Launched
GreenAds, a "values-based online ad network," launched in beta last week in hopes of attracting media spending from advertisers interested in reaching an audience interested in social and environmental issues - a potential reach of some two million monthly unique visits, according to the company - ClickZ reports. The network includes websites in five categories: sustainability and environment; health and wellness; spirituality and pers [...]
Posted: Monday, September 5th 2005
BzzAgent Bows Hispanic WOM Channel
Word-of-mouth marketing firm BzzAgent announced the launch of its Hispanic BzzChannel for the U.S.-based Hispanic community, reports Adrants. The intent is to create an opportunity for "BzzAgents" to generate buzz about selected products and services, and pro [...]
Posted: Thursday, July 14th 2005
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