Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » viral marketing & social media | 2 | 44 |
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| » women | 6 | 40 |
| » worst practices | 1 | 45 |
| » Youth | 6 | 40 |
Hispanic Online Audience Growing 50% Faster than Populace
The US Hispanic online population reached a record 20.3 million visitors in February 2009, experiencing 6% growth over the same period in 2008, according to a report on the US Hispanic internet market from comScore, which said the Hispanic online demographic is expanding more than 50% faster than the overall US online population.
During the month, Hispanic internet users exh [...]
Posted: Monday, April 20th 2009
Ipsos: Hispanics Engage Online 'Often in Higher Numbers' than Average
US-based Hispanics are online in significant numbers. They are also taking full advantage of the internet as a primary tool for finding and contributing information, researching and making purchases, being entertained, and networking with others, according to recent research from Ipsos (v [...]
Posted: Wednesday, February 4th 2009
Digital Divide Thins: Half of Americans 'Frequent' the 'Net
Americans' frequent use of the internet nearly doubled in the past five years: 48% of adults -- many in groups that were historically less frequent users -- now report that using the 'net over an one hour per day, compared with 26% in 2002, according to results from a recent Gallup Poll, [...]
Posted: Wednesday, January 28th 2009
Play.com, Amazon UK Top Online Customer Satisfaction List in UK
The Top 30 UK Online Retail Satisfaction Index from ForeSee Results found a slight increase in overall customer satisfaction from Christmas 2007 to Christmas 2008 -- and went from 66 to 67 on the study's 100-point scale -- writes Retailer Daily.
One-third of the t [...]
Posted: Wednesday, January 28th 2009
African-Americans Dramatically Underrepresented in Ad Industry
Racial discrimination affecting African Americans is 38% higher in the advertising industry than in the overall US labor market.
It is also more pronounced now that it was 30 years ago, according to (pdf) a study from the Madison Avenue Project, a coalition of legal, civil rights and industry leaders.
The study, " [...]
Posted: Wednesday, January 14th 2009
Breakdown of Cyber Monday Shoppers, Search Habits
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past.
This increases the importance of search marketing for retailers, according to Performics, [...]
Posted: Tuesday, December 2nd 2008
Texters Young, Culturally Diverse, Spendy Over 'Net
Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be African American, according to (pdf) a survey from Scarborough Research, MarketingCharts [...]
Posted: Tuesday, November 25th 2008
Mobile-Ad Viewers Top 100 Million in Q3
Largely driven by text-based ads, mobile advertising awareness grew 33% in nine months against a backdrop of six percent growth in cell phone usage, suggesting an increased allocation of advertising dollars to mobile formats through the first three quarters of the year, [...]
Posted: Friday, November 21st 2008
Moms More Stressed, Concerned about Kids
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things are (33%), according to a study from the non-profit Marketing to Moms Coalition, [...]
Posted: Wednesday, November 19th 2008
ad:tech Knuckles Down, Cuts Miami Off Roster
ad:tech, which hosts about 11 digital marketing conferences per year worldwide, has decided to cease operating its Miami show.
ad:tech Miami launched in 2007 and caters primarily to marketing and advertising professionals targeting the Hispanic and Latin-American communities. Previous attendees received an email this week stating, "due to current economic conditions, ad:tech has made the decision to cancel its Miami event in 2009."
The letter was signe [...]
Posted: Monday, November 3rd 2008
1 in 5 Households Ill-Prepared for Digital TV; Houston Least of All
Some 9.6 million US TV households are still not ready for the February 2009 transition to all-digital broadcasting, and would be unable to receive TV programming if the switch occurred today, according to a research report fr [...]
Posted: Friday, October 17th 2008
TV Households Up 1.5% - Asian, Hispanic Homes Triple That
The total number of television households within the US (including Alaska and Hawaii) for the 2008-2009 season will be 114.5 million, an increase of 1.5 percent from last year, according to estimates from The Nielsen Company, [...]
Posted: Wednesday, September 3rd 2008
Mexicans Use Phones to Pay for Meals, Taxi Trips
Major banks in Mexico, including Citigroup Inc. and BBVA, are partnering with mobile operators Telefonica SA and Iusacell to launch a mobile charge service, reports Reuters.
Mobile users will soon be able to link savings accounts to their phones, so payments can be made to restaurants or taxis, for example, via text message. The offering is targe [...]
Posted: Tuesday, August 26th 2008
FCC Starts Marketing Digital-Analog TV Conversion
The FCC has decided to launch a marketing effort "to increase awareness and educate consumers" about the Feb 17 conversion of televisions from analog to digital, featuring personal appearances from commissioners and teams of FCC representatives circulating 80 regions of the country.
As of last May, 36 percent of consumers were not prepared for the upcoming transition -- and six percen [...]
Posted: Wednesday, August 20th 2008
Digital Divide Narrows: Two-Thirds of African Americans Online
The digital divide between Black Americans and other American groups has narrowed. 68 percent of African Americans report they are online (compared with 71 percent of all Americans), according to a survey by Yankelovich, sponsored by Radio One Inc, MarketingCharts [...]
Posted: Friday, July 11th 2008
Spanish Broadcasting System Wages Media War Against PPM
MirRam Group partner Luis A. Miranda Jr. says the Spanish Broadcasting System (SBS) plans to educate the public about "the danger posed by the implementation of Arbitron's PPM," reports Radio Online.
Early this year Arbitron dubbed the Portable People Meter (PPM) the "new ratings currency" for radio, [...]
Posted: Thursday, May 22nd 2008
Prospective Yahoo/Google Deal Generates Minority, Rural Pushback
Google is getting a glimpse of what objections a deal with Yahoo might raise, reports the BBC.
16 American civil liberties groups have banded to scuttle any likelihood of a liaison between the two companies. Groups include the National Black Leadership Forum, which itself is comprised of 36 [...]
Posted: Tuesday, May 13th 2008
Number of Social-Network Users in Latin America Doubles in '07
The number of social network users in five major Latin American countries (Argentina, Brazil, Chile, Colombia and Mexico) more than doubled from Jan. '07 to to Jan. '08 - it was up 103 percent - according to an Analytics 2.0 analysis, using comScore data ( [...]
Posted: Friday, April 11th 2008
6 in 10 Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up
Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work, or used a non-voice data application like a cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost) -- [...]
Posted: Friday, March 7th 2008
1/3 Are Receptive to Mobile Ads - If It Lowers Their Phone Bills
23 percent of US mobile subscribers (58 million people) say they have seen mobile advertising in the previous 30 days.
Half of mobile data users (51 percent, or 28 million people) who recall seeing a mobile ad say they responded to the ad in some way, according to a Nielsen study, MarketingCharts [...]
Posted: Thursday, March 6th 2008