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Prospective Yahoo/Google Deal Generates Minority, Rural Pushback

Google is getting a glimpse of what objections a deal with Yahoo might raise, reports the BBC. 16 American civil liberties groups have banded to scuttle any likelihood of a liaison between the two companies. Groups include the National Black Leadership Forum, which itself is comprised of 36  [...]
Posted: Tuesday, May 13th 2008

Obama Leads in Online Buzz, Favorite Sites by Visitors' Party Affiliation Issued

In the weeks (January 1-29) preceding Super Tuesday (today), Barack Obama drove the largest share of blog discussions* among presidential candidates still in the running, accounting for 0.59 percent of the total, while rival Hillary Clinton ranked a close second, according to Nielsen Online, MarketingCharts reports.   [...]
Posted: Tuesday, February 5th 2008

Broadband Gains Ground in Urban Black and Hispanic Homes

Broadband internet is now reaching a full 50 percent of homes in urban America, up from 38 percent in 2006, according to the 2007 edition of Horowitz Associates, Inc.'s annual study on urban, multicultural consumers and the market for cable and broadband services, reports MarketingCharts. Some findings from the "  [...]
Posted: Wednesday, August 1st 2007

Hispanic Media and Advertising 'Fact Pack' Issued

Spanish-language media spending is forecast to grow 3.7 percent this year, compared with 1.7 percent growth for overall US measured media spending, according to TNS Media Intelligence, writes AdAge, which has released its fourth annual Hispanic Fact Pack. The 2007 Hispanic Fact Pack consists of data about marketers' 2006 ad spend by company and category, demographic trends, language use, and detailed rankings  [...]
Posted: Thursday, July 26th 2007

Elaph Editor: Saudi Conservatives Block Critical Online News

The managing editor of Elaph says Saudi Arabia  is blocking one of the Arab world's most popular online news outlets, bowing to pressure from religious conservatives, according to The Globe and Mail. Elaph has become a major source for political and entertainment news since its 2001 launch, hovering at abo  [...]
Posted: Wednesday, July 11th 2007

IAC Plans Black Community

IAC announced this week that it would launch an "online destination for the Black community featuring topical content, relevant services and a platform for community interaction," reports paidContent.org. The site is meant to not only attract African-Americans, but blacks from Africa, Latin America, and the Caribbean as well. The site, p  [...]
Posted: Thursday, April 19th 2007

In XM Campaign, Baseball Stars Send Email, Text, Phone Messages

XM is offering baseball fans the opportunity to send personalized voice messages from baseball greats Derek Jeter, David Ortiz and Cal Ripken, Jr. to their friends and family in a viral marketing campaign. The campaign is geared to enhance baseball fans' awareness of XM's coverage of Major League Baseball, writes MediaBuyerPlanner. XM airs every MLB game for every team fro  [...]
Posted: Tuesday, April 10th 2007

Uncle Ben Gets Controversial Promotion

Uncle Ben, the name behind food giant Mars's line of rice products and side dishes, has been promoted to chairman of the company, thanks to a redesigned unclebens.com, writes the New York Times. The 60-year-old character is being reborn as Ben, an accomplished businessman with an opulent office, a busy schedule, an   [...]
Posted: Tuesday, April 3rd 2007

Martin Agency, MediaVest Win $580MM Wal-Mart Account

In the re-do of its creative and media review, Wal-Mart has awarded its $580 million account to the Martin Agency and MediaVest, reports AdAge (via MediaBuyerPlanner). The re-do began in December, after the retailer fired ad executive Julie Roehm and gave the heave-ho to the   [...]
Posted: Tuesday, January 16th 2007

Agencies Release Minority Hiring Goals, Arnold Has Highest

The NYC Commission on Human Rights has released the first set of goals submitted by the 15 advertising agencies that in September pledged to increase minority hiring and retention at the urging of the commission, reports AdAge. Agencies' stated goals varied widely - even the definition of "minority" differed. One exec said the working definition is "non-white," theref  [...]
Posted: Friday, January 12th 2007

HBO, Galan Create Mobile Content for Latinos

HBO and Galan Entertainment have teamed up to produce a series of 90-120-second segments of content, geared toward Hispanics, to be accessed via mobile devices. The mini-novela series is about an immigrant woman and her daughter who translates for her, writes Multichannel News (via MediaBuyerPlanner). As the daughter  [...]
Posted: Thursday, September 21st 2006

Mediaedge:cia, Bravo Group form Hispanic Division

WPP's Mediaedge:cia and The Bravo Group have launched a dedicated Hispanic media communications division - MEC Bravo. WPP's Bravo Group, a Hispanic marketing agency, will combine its current media planning and buying capabilities with Mediaedge:cia to provide a new offering (  [...]
Posted: Tuesday, September 19th 2006

Yahoo Invests in India Online Matrimony Biz

Canaan Partners and Yahoo have teamed up to finance an Indian online matrimony firm operating a group of sites. The two companies invested $8.6 million in BharatMatrimony group, with Canaan as the lead investor, its first after having just set up shop in India, writes ContentSutra.   [...]
Posted: Friday, August 4th 2006

Yahoo, Hispanic Sites Sign Search Agreement

Yahoo has entered into an exclusive, multiyear web and sponsored search distribution agreement with Hispanic Digital Network (HDN), reports MediaBuyerPlanner. Yahoo will deliver web and sponsored search results to HDN's network of more than 70 Spanish-language media websites. Visitors to any of HDN's sites, which include digital editions of Miami's Diario Las Americas, Chicago's La Raza, Housto  [...]
Posted: Thursday, July 13th 2006

Wal-Mart Looks Far and Wide for Agencies

Wal-Mart's search for an agency to take over its $578 million account is more like several searches in one, writes AdAge, first because the retailer isn't insisting that its general market account remain within one holding company, and second because it is conducting three separate reviews for its African American/urban, Asian and Hispanic accounts (  [...]
Posted: Monday, June 26th 2006

Yahoo, Telemundo to Merge Websites

Yahoo and Telemundo Network Group plan to merge their U.S. Spanish language websites to expand their reach into the growing Hispanic market and increase their profile among advertisers, writes CNET. The Yahoo en Espanol and Telemundo.com websites will feature the Yahoo Telemundo branding, but over time will be int  [...]
Posted: Wednesday, May 10th 2006

Billboard, MSN Launch Latino Music Website

Billboard and MSN are partnering to produce a co-branded Spanish-language Latino music website, intending for it to become the "ultimate destination for Latin music lovers," the companies announced. The site aims to capitalize on the annual Billboard Latin Music Conference & Awards, presented by Heineken in association with Burger King. It will feature articles covering the event, Billboard reviews of archived albums for the 2006 Billboard Latin Musi  [...]
Posted: Thursday, February 23rd 2006

Yahoo: 'allah,' Not Only 'god' and 'jesus,' OK in Mail Usernames

Yahoo Mail, in a policy reversal, said Wednesday it would allow people to register usernames that contain the letter sequence "allah," which it had banned to thwart the use of usernames to promote hate, CNET reports. "A small number of people registered for IDs using specific terms with the sole purpose of promoting hate, and then used those IDs to post content that was harmful or threatening  [...]
Posted: Thursday, February 23rd 2006

AOL Launches Site for U.S.-based Chinese Speakers

AOL has launched a website for Chinese-Americans and other Chinese speakers in the U.S., reports ClickZ. Besides AOL Search and web mail, the site will offer Chinese-language content from ChinaPortal.com, including news, sports and full-length TV shows and sports events webcast from China. Blog content will come from AOL's Weblogs Inc. Network, including Chinese versions of Autoblog and Engadget. AOL will allow marketers to target the   [...]
Posted: Tuesday, February 14th 2006

Google Censors Search for Spirits, Sex, Self-Rule and Cheer in China

Google's just-launched search engine, Google.cn, censors websites that challenge the Chinese government's political sensibilities - but also social ones as well, blocking sites related to teen pregnancy, homosexuality, dating, beer and jokes, reports CNET. Moreover, despite Google's assertion that the suppression of some   [...]
Posted: Friday, January 27th 2006