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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 24 of 24
iPhone 3G Buzzing - Nielsen Online, Hitwise Issue Stats
With Apple's iPhone 3G scheduled to go on sale today, Nielsen Online and Hitwise provide a host of iPhone-related statistics.
Judging by search terms used, consumers are interested in more than just price -- such as the 3G network, release date, applications and plans, Hitwise said ( [...]
Posted: Friday, July 11th 2008
To Reach Hispanic Boomers, Advertisers Must Look Beyond Language
Hispanic Boomers (born between 1946 and 1964) represent about 10 percent of the US Boomer segment -- over 7 million consumers -- but cannot be segmented by language alone, a Focalyst study concludes (pdf), MarketingCharts [...]
Posted: Thursday, March 27th 2008
Online Shopping by Minorities Up Sharply in Five Years
Online shopping by African-Americans, Asians, Hispanics and other minorities has increased dramatically in the past five years, according to (pdf) a report from The Media Audit, MarketingCharts writes.
"T [...]
Posted: Tuesday, March 25th 2008
6 in 10 Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up
Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work, or used a non-voice data application like a cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost) -- [...]
Posted: Friday, March 7th 2008
Study Profiles Consumers Most Influenced by Sponsored Links
Nearly one in 10 consumers surveyed (9 percent) are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch's Simultaneous Media Survey (SIMM 11), writes MarketingCharts.
Advertisers are allocat [...]
Posted: Thursday, March 6th 2008
1/3 Are Receptive to Mobile Ads - If It Lowers Their Phone Bills
23 percent of US mobile subscribers (58 million people) say they have seen mobile advertising in the previous 30 days.
Half of mobile data users (51 percent, or 28 million people) who recall seeing a mobile ad say they responded to the ad in some way, according to a Nielsen study, MarketingCharts [...]
Posted: Thursday, March 6th 2008
Research Recap of 2008 Academy Awards Released
94 percent of the 32 million Americans that watched this year's Oscars watched the live telecast.
Some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the event, [...]
Posted: Tuesday, March 4th 2008
New Media Influences Purchases, Particularly among Minorities
Advertisers are well advised to pay more attention to what customers say influence their purchases -- particularly new media options, which are growing fastest in wielding influence, according to BIGresearch, MarketingCharts reports.
While traditional media still rank on top in purchase influ [...]
Posted: Thursday, February 21st 2008
Affluent African Americans Make Impact on Consumer Economy
African Americans are crucial to the consumer economy, with a population of 39 million and buying power of $892 billion -- a figure expected to exceed $1.1 trillion in 2012 -- according to a Packaged Facts study, [...]
Posted: Tuesday, February 12th 2008
Mobile Phone Use Is Up, Interest in Mobile Marketing Isn't Down
The importance of mobile phones continues to increase among all age groups, as usage of features and applications related to mobile marketing (such as text-messaging) become more mainstream, according to the third-annual Mobile Attitude and Usage Study by the Mobile Marketing Association (MMA), [...]
Posted: Wednesday, November 21st 2007
Gift Cards a Retailer Growth Opportunity; Hispanics Especially Lucrative Target
For the '07 holiday season, the average US gift card purchaser expects to spend $203 on gift cards, up from $186 in '06.
Retailers are also seeing increases in the cash value and use of gift cards among Hispanics, with card use increasing by one-third, writes MarketingCharts, citing a recent study.
Hispanics received gift cards with the highest [...]
Posted: Wednesday, November 7th 2007
Nielsen Releases Data on Hispanic Consumers' Shopping Behavior
For National Hispanic Heritage Month, The Nielsen Company released data regarding the the shopping behavior of Hispanic consumers, whose collective buying power totals nearly US$ 1 trillion, it said (via Marketing [...]
Posted: Wednesday, September 26th 2007
Consumers Expect Local Businesses to Pick up Phone, Fix Online Info
Eight of 10 Americans have little patience for merchants who don't answer the phone.
For the key demographic for most home and professional services (adults 35-44) that figure rises to nearly 88 percent, according to a study conducted in August for FastCall411 by Synovate, writes MarketingCharts.
The implications of the study, [...]
Posted: Friday, September 14th 2007
In XM Campaign, Baseball Stars Send Email, Text, Phone Messages
XM is offering baseball fans the opportunity to send personalized voice messages from baseball greats Derek Jeter, David Ortiz and Cal Ripken, Jr. to their friends and family in a viral marketing campaign.
The campaign is geared to enhance baseball fans' awareness of XM's coverage of Major League Baseball, writes MediaBuyerPlanner. XM airs every MLB game for every team fro [...]
Posted: Tuesday, April 10th 2007
Montgomery Ward Launches Site in Spanish
Montgomery Ward has launched a Spanish-language website, espanol.wards.com, and now has an "en Espanol" link on the English-language site to connect visitors with the new site.
Direct Marketing Services, the multititle mailer that acquired Montgomery Ward in 2004, has had a Spanish-speaking call center for several years, writes Multichannel Merchant ( [...]
Posted: Friday, January 19th 2007
Desperate Catholics Turn to Online Rent-a-Priests
Roman Catholics shunned by the official church because of divorce or sexual orientation are "renting" married priests online.
The rent-a-priest website, based on a national database known as "God's Yellow Pages," offers believers access to some 2,500 Catholic priests, [...]
Posted: Thursday, August 31st 2006
MLK Site Gives Taste of Discrimination
Click to enlarge
DDB Seattle's 15th consecutive commemoration of Martin Luther King Jr. Day (Jan. 16) took an interactive turn this year, in the form of [...]
Posted: Monday, January 16th 2006
A Day of Rest Even for E-Commerce
One of the benefits of e-commerce may be that customers can expect 24/7 shopping and service, but some e-tailers with strictly observant religious owners or execs do not complete orders or otherwise engage in business on their Sabbath (Jewish or Christian) - apparently with no serious consequences - writes the New York Times. Adhering to the tenets of both business and religion can be tricky, though. For example, observant Je [...]
Posted: Tuesday, January 10th 2006
Walmart.com Shuts Down Recommendation Feature
Wal-Mart shut down its movie recommendation software after its website suggested movies about famous African-Americans such as Martin Luther King, Tina Turner and Jack Johnson to those looking at boxed DVDs of Planet of the Apes, reports Red Herring. A screen shot of the movie and the suggested movie viewing list circulated on the web Thursday. "We are heartsi [...]
Posted: Monday, January 9th 2006
Lexus Uses Podcasts, Blog Ads to Drive Campaign
Using music podcasts and a blog ad buy, Toyota's luxury brand Lexus is rolling out a four-week campaign aimed at African-Americans, [...]
Posted: Thursday, January 5th 2006
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