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MLK Site Gives Taste of Discrimination

Click to enlarge DDB Seattle's 15th consecutive commemoration of Martin Luther King Jr. Day (Jan. 16) took an interactive turn this year, in the form of   [...]
Posted: Monday, January 16th 2006

A Day of Rest Even for E-Commerce

One of the benefits of e-commerce may be that customers can expect 24/7 shopping and service, but some e-tailers with strictly observant religious owners or execs do not complete orders or otherwise engage in business on their Sabbath (Jewish or Christian) - apparently with no serious consequences - writes the New York Times. Adhering to the tenets of both business and religion can be tricky, though. For example, observant Je  [...]
Posted: Tuesday, January 10th 2006

Lexus Uses Podcasts, Blog Ads to Drive Campaign

Using music podcasts and a blog ad buy, Toyota's luxury brand Lexus is rolling out a four-week campaign aimed at African-Americans,   [...]
Posted: Thursday, January 5th 2006

Men, Women Online in Almost Equal Numbers; Use Web Differently

The proportion of women to men who go online has mostly evened out, according to a new report from the Pew Internet & American Life Project, but what they do when online remains different: men are more likely to look at weather and news sites, download music, and find financial information, whereas women  [...]
Posted: Thursday, December 29th 2005

African-Americans Narrowing the Digital Divide

African-Americans are catching up with the nationwide average in online usage, according to eMarketer report. Internet use among African-Americans has risen steadily, from 34 percent of the adult population in 2000 to 57 percent in 2005, according to the Pew Internet & American Life Project, according to which some 70 percent of the white U.S. population uses the internet. The 18.4 million African-American internet users make up 10.5 pe  [...]
Posted: Tuesday, November 1st 2005

U.S. Census: Most Have PCs and Online Access

According to just-released U.S. Census data, in 2003 some 62 million U.S. households - or 55 percent of the total - had a computer connected to the web, reports ClickZ. In 2001, that proportion was 50 percent, and in 1997 it was18 percent. About 95 percent of households earning over $100,000 per year own at least one computer, and 92 percent have web access; among households with less than $40,000 income, only 41 percent have web acces  [...]
Posted: Monday, October 31st 2005

AOL: Some 80 Percent of African-Americans Online

African-Americans are accessing the internet in record numbers - they are spending more time there (5 hours a day vs. 2.9 hours for the general online population) and closing the access gap, with nearly 80 percent having internet access vs. 88 percent of the general population - according to the 2005 "AOL African-American Cyberstudy" issued last week. It was conducted by   [...]
Posted: Monday, October 17th 2005

PC, TV Use in U.S. Varies Widely by Race/Culture

In the U.S., internet and TV use is vastly different among white, Hispanic and African-American households, according to new survey results from Knowledge Networks, reports InternetRetai  [...]
Posted: Wednesday, October 5th 2005

U.S. Spanish Speakers Flocking Online

Some 79 percent of Spanish-speaking U.S. Hispanics have used the internet for five years or less - but are already highly active online, according to a study by Claria's Feedback Research, writes ClickZ. Fifty-four percent of Spanish-speaking respondents make online purchases; 45 percent of those surveyed expect to increase online purchases within the next year. Spanish-language sites are the preferred channel: 6  [...]
Posted: Friday, September 30th 2005

Scarborough Identifies Emerging Hispanic Markets

A new report from Scarborough Research identifies five Hispanic consumer segments and applies characteristics to a local market analysis to identify the "next tier" of Hispanic cities, repo  [...]
Posted: Thursday, September 29th 2005

Canada Online Ads to Top $500 Million in 2005

Online advertising revenues in Canada will reach $519 million in 2005, 43 percent more than the $364 million in 2004, according to the annual revenue survey by the Interactive Advertising Bureau of Canada, reports the Ottawa Business Journal. Display advertising accounted for the largest portion - 45 percent - of online advertising revenues in 2004. Search accounted for 30 percent. Classified/directories/direct response and e  [...]
Posted: Friday, September 9th 2005

GreenAds Online Ad Network Launched

GreenAds, a "values-based online ad network," launched in beta last week in hopes of attracting media spending from advertisers interested in reaching an audience interested in social and environmental issues - a potential reach of some two million monthly unique visits, according to the company - ClickZ reports. The network includes websites in five categories: sustainability and environment; health and wellness; spirituality and pers  [...]
Posted: Monday, September 5th 2005

Lopez Negrete Forms Hispanic Interactive Unit

Hispanic advertising agency Lopez Negrete has formed a new interactive department and hired Moses Robles, a former VP of account services at Beyond Interactive, to head it and help staff it, reports ClickZ. Robles says his main job will be educating the agency's clients (which include Wal-Mart, Bank of America and Microsoft) on how to reach Hispanics online. "U.S. Hispanics trust the Internet as an information source. They want conte  [...]
Posted: Wednesday, August 31st 2005

New Media Sway African-Americans and Hispanics More

Blogs, IM's and PicPhones influence the purchase of African-Americans and Hispanics more than whites', according to BIGresearch's 2005 Simultaneous Media Survey (SIMM VI), reports MediaPost - particularly for purchase decisions for home improvement, grocery, telecom, and apparel, among others. "These media represent an extension of word of mouth and pose a serious challenge that marketers wi  [...]
Posted: Monday, August 22nd 2005

African-American Women Shoppers Rely on Online

Nearly 65 percent of African-American respondents to a survey of female consumers said they "frequently or almost always" visit a website before making a purchase, compared with 58 percent of white respondents, Internet Retailer reports, citing NiaOnline.com, which caters to black women. The survey of 1,700 women found that 16 percent of African-American respondents' favorite websites have a major influence on their purchasin  [...]
Posted: Friday, August 19th 2005

Teens Flock Online, More Connected than Ever

Some 87 percent of Americans age 12 to 17 were going online in 2004, up from 73 percent in 2000, according to a "Teens and Technology" report from the Pew Internet and American Life Project, writes ClickZ. Moreover, the frequency of teens' online usage has increased 51 percent since 2000, and 51 percent of online teens live in homes with broadband internet access - and about the same amount go online every day. T  [...]
Posted: Thursday, July 28th 2005

Hispanic Internet Use, Shopping Propensity Soaring

Hispanics in the United States are adopting and using broadband and the internet at an above-average rate, according to an AOL/Roper U.S. Hispanic study, reports iMedia. Some 52 percent of the online Hispanic audience has converted to broadband - higher than the national average of 50 percent. Moreover, the conversion has occurred within a shorter time period. Hispanics also rely on the internet more, spending 9.2 hours a week online, c  [...]
Posted: Tuesday, July 19th 2005

Ethnic Groups Prefer Ethnic Media

A new study of media use by members of various U.S. ethnic groups found that 45 percent of African American, Hispanic, Asian American, Native American and Arab American adults said they prefer ethnic television, radio and newspapers over mainstream media, eMarketer writes. Online usage showed similar preferences, with Arab Americans  [...]
Posted: Monday, June 20th 2005

Hispanic Agencies Target Digital Accounts, Expect Groundswell

The swelling demand for Hispanic-related online marketing is driving the establishment of Hispanic digital specialty shops and the opening of digital departments by existing Hispanic agencies, writes AdAge. The general market ad agencies now control half the money spent for Hispanic online advertising, but they can expect stiff competition from Hispanic ad agencies that want a larger piece of the action. The Internet Advertising Bureau est  [...]
Posted: Monday, May 9th 2005

Hispanic Advertising Changing Fast as U.S. Itself Changes

AdAge provides an intriguing look at how the rapidly demographics of the U.S. Hispanic population are resulting in a sea change among marketers, media and the $3.5 billion-a-year advertising industry that targets Hispanic consumers. Today, 88 percent of Hispanics under 18 are U.S.-born - and that has huge implications for youth-oriented marketers. Moreover, for the first time, the number of U.S.-born Hispanics - more acculturat  [...]
Posted: Wednesday, May 4th 2005