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Nielsen Issues 2008 Guide to the Super Bowl

The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US -- the NFL's Super Bowl  [...]
Posted: Friday, February 1st 2008

Obama Steers Demographic Seas to Avoid Unsavory Ad Placement

Presidential candidate Barack Obama's campaign is working with ethnic-targeted sites to try and avoid a potentially embarrassing advertising situation, reports ClickZ. The Obama campaign sees value in creating a profile for the candidate on social networking sites frequented by ethnic audiences and other minority or special interest groups. But they'd prefer not to have inappropriate ads appear on those profile pages  [...]
Posted: Friday, October 19th 2007

Nielsen Releases Data on Hispanic Consumers' Shopping Behavior

For National Hispanic Heritage Month, The Nielsen Company released data regarding the the shopping behavior of Hispanic consumers, whose collective buying power totals nearly US$ 1 trillion, it said (via Marketing  [...]
Posted: Wednesday, September 26th 2007

Study: Branding Can Alter Kids' Perception of Taste

Preschoolers' perception of what tastes better can be heavily influenced by the packaging, if it's branded by ubiquitous food brands - in this case, McDonalds - according to the findings of a study by a Stanford University researcher, writes MarketingCharts, citing the Associated Press. The  [...]
Posted: Wednesday, August 8th 2007

Hispanic Media and Advertising 'Fact Pack' Issued

Spanish-language media spending is forecast to grow 3.7 percent this year, compared with 1.7 percent growth for overall US measured media spending, according to TNS Media Intelligence, writes AdAge, which has released its fourth annual Hispanic Fact Pack. The 2007 Hispanic Fact Pack consists of data about marketers' 2006 ad spend by company and category, demographic trends, language use, and detailed rankings  [...]
Posted: Thursday, July 26th 2007

Record $223.3MM in Gay Media Ad Spend in 2006

Ad spending in gay and lesbian publications in 2006 reached a record $223.3 million, an increase of 5.2 percent over 2005 - and an increase of 205 percent since 1996 - according to the 2006 edition of the Gay Press Report, reports MarketingCharts.   [...]
Posted: Wednesday, June 6th 2007

MTV Tr3s Acquaints Latino Audience with Marketers

MTV's Tr3s, a new music channel aimed at U.S. Hispanic young people, is dispatching its first major ad campaign since its September launch, reports AdWeek. Comprised of 20 TV spots, interactive content on the MTV Tr3s website and trade print ads, the campaign seeks to introduce advertisers to the channel's u  [...]
Posted: Wednesday, May 2nd 2007

Girly American Airlines Site Nettles Women

An attempt by American Airlines to better cater to female travelers online seems doomed, reports the New York Times. The Web domain, www.AA.com/women, which provides wardrobe, child and spa advice, has "hit a nerve" among female business travelers, according to executive Juli  [...]
Posted: Wednesday, April 18th 2007

Uncle Ben Gets Controversial Promotion

Uncle Ben, the name behind food giant Mars's line of rice products and side dishes, has been promoted to chairman of the company, thanks to a redesigned unclebens.com, writes the New York Times. The 60-year-old character is being reborn as Ben, an accomplished businessman with an opulent office, a busy schedule, an   [...]
Posted: Tuesday, April 3rd 2007

Toyota's Tundra Campaign Takes the Fight to Detroit

Toyota's Tundra pick-up truck will receive a $100 million-backed ad campaign as the company looks to become the world's top carmaker, writes Advertising Age. Two ads that will debut during this weekend's Super Bowl are just a small part of a huge campaign that will include specific efforts devoted to the Hispanic audience. That effort will be made up, in part, of a Toyota a presence at Mexican-style rodeos and other events.   [...]
Posted: Friday, February 2nd 2007

MySpace Competitors Target U.S. Hispanics

MySpace is beginning to face competition from social-networking sites that focus content and services on the preferences of Hispanics. Competitors such as LatinosConnected want to attract MySpace Latinos by offering them a more familiar experience, AdWeek reports. Founder Veronica Alvarez even participates in online forums, encouragi  [...]
Posted: Wednesday, January 17th 2007

Mediaedge:cia, Bravo Group form Hispanic Division

WPP's Mediaedge:cia and The Bravo Group have launched a dedicated Hispanic media communications division - MEC Bravo. WPP's Bravo Group, a Hispanic marketing agency, will combine its current media planning and buying capabilities with Mediaedge:cia to provide a new offering (  [...]
Posted: Tuesday, September 19th 2006

African Americans', Hispanics' Brand Loyalty Strong

African Americans and Hispanics have strong trust in brands, writes Brandweek, citing the "Yankelovich Monitor Multicultural Marketing Study." Some 58 percent of Hispanics and 55 percent of African Americans agree with the statement that "it is risky to buy a brand you are not familiar with," according to the   [...]
Posted: Wednesday, August 16th 2006

U.S. Teens among Most Conservative, Brands Forced to Take Sides

U.S. teens appear to be more traditional and conservative than many of their global counterparts, including teenagers from India, China, Germany and France, according to the GenWorld Teen study from Energy BBDO, reports MediaBuyerPlanner. But not all teens fit this pattern; in fact, an interesting "Blue Teen/Red Teen" phenomenon seems to be occurring: About half of U.S. teens qualify as Red Teens  [...]
Posted: Wednesday, March 1st 2006

McDonald's Tests Ooqa-Ooqa Browser Ad Tech

McDonald's said it has begun trying out a technology, called Ooqa-Ooqa, that works only with Internet Explorer browsers, altering it when visitors go to certain websites, AdWeek reports. Starting last week, visitors to BET.com, an affiliate of Black Entertainment Television, had their web browsers altered to a McDonald's-branded browser that markets the new fruit and walnut salad introduced in May  [...]
Posted: Wednesday, June 1st 2005

Kraft Nixes Google Campaign Due to Lack of Publisher Monitoring

SearchEngineWatch points to a few articles describing the travails of Kraft's star-crossed search text ad campaign, which was pulled after the ads starting appearing on a white supremacist site. Google, upon hearing complaints, pulled all of its ad programs from the site, but not before Kraft decided to nix its search engine mark  [...]
Posted: Monday, January 10th 2005

Ford, GM Make Inroads With Online Hispanics

comScore: Ford Closes Gap Among Online Hispanic Auto Shoppers The comScore Media Metrix analysis, based on a panel of more than 50,000 U.S. Hispanic Internet users, revealed that in February 2003, the Ford Motor Company (including espanol.fordvehicles.com) earned the top ranking among major automotive manufacturers based on U.S. Hispanic visitors. ... In February 2003, more tha  [...]
Posted: Monday, April 7th 2003