Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 4 | 6 |
| » ad targeting | 2 | 8 |
| » agencies & ad departments | 1 | 9 |
| » alternative marketing | 4 | 6 |
| » Asia/Pacific | 1 | 9 |
| » best practices | 2 | 8 |
| » branding | 1 | 9 |
| » campaigns & creatives of note | 2 | 8 |
| » co-op marketing & partnerships | 1 | 9 |
| » demographics | 6 | 4 |
| » I-PR & business communications | 1 | 9 |
| » legal, government & regulation | 2 | 8 |
| » major brands | 1 | 9 |
| » major players news | 2 | 8 |
| » measurement & analytics | 1 | 9 |
| » mobile marketing | 1 | 9 |
| » online ad market | 1 | 9 |
| » publishing | 2 | 8 |
| » research & stats | 6 | 4 |
| » search engine marketing | 1 | 9 |
| » signs of doom | 1 | 9 |
| » signs of what's to come | 1 | 9 |
| » Spanish-speaking | 2 | 8 |
| » text ads | 1 | 9 |
| » user experience | 1 | 9 |
| » viral marketing & social media | 1 | 9 |
| » weblog marketing | 2 | 8 |
| » worst practices | 2 | 8 |
- Showing 1 - 10 of 10
AHAA Forms PPM Advisory Board
The Association of Hispanic Advertising Agencies (AHAA) has created an advisory council to explore issues and opportunities surrounding Arbitron's Portable People Meter (PPM), reports MediaBuyerPlanner.
Univision, Entravision, Spanish Broadcasting System, Arbitron, ABC Radio Networks, and several agencies make up the council.
Council members were named this week at the Radio Ink Hispanic Radio Confere [...]
Posted: Wednesday, May 21st 2008
Bloggers: Younger, More Educated, Ethnically Diverse
Bloggers are younger and better-educated, but earn less than the general US adult (18+) population.
They are also more likely to be single, male, and actively engaged in new media, according to a study by BIGresearch, MarketingCharts reports.
Of users [...]
Posted: Thursday, February 14th 2008
Mobile Advertising Alters Voter Attitudes, Behaviors
Considering Super Tuesday hasn't settled who will run for US President on the Democratic or Republican ticket, mobile advertising may be an effective way for candidates to change voter attitudes and voting behavior, according to a report from Limbo, reports [...]
Posted: Thursday, February 7th 2008
Obama Leads in Online Buzz, Favorite Sites by Visitors' Party Affiliation Issued
In the weeks (January 1-29) preceding Super Tuesday (today), Barack Obama drove the largest share of blog discussions* among presidential candidates still in the running, accounting for 0.59 percent of the total, while rival Hillary Clinton ranked a close second, according to Nielsen Online, MarketingCharts reports.
[...]
Posted: Tuesday, February 5th 2008
African-Americans Perceive Growing Class, Cultural Divergence
African-Americans say the values of middle class and poor blacks are diverging, and many also say blacks can no longer be thought of as a single race because of greater diversity among their community, according to a new Pew Research Center survey, writes MarketingCharts.
[...]
Posted: Friday, November 16th 2007
Obama Steers Demographic Seas to Avoid Unsavory Ad Placement
Presidential candidate Barack Obama's campaign is working with ethnic-targeted sites to try and avoid a potentially embarrassing advertising situation, reports ClickZ.
The Obama campaign sees value in creating a profile for the candidate on social networking sites frequented by ethnic audiences and other minority or special interest groups.
But they'd prefer not to have inappropriate ads appear on those profile pages [...]
Posted: Friday, October 19th 2007
Darfur Genocide Photo Exhibit in Second Life
Actress and activist Mia Farrow, a UNICEF Goodwill Ambassador, will on Friday discuss and answer questions about the worsening situation in Darfur and neighboring Chad at a virtual event in Second Life.
The Darfur program, to be held Friday, Dec. 8, 12 Noon to 1 p.m. (Eastern Time), will feature a virtual replica of the "Our Walls Bear Witness - Darfur: Who Will Survive Today?" - a photography exhibit of Darfur images that were projected [...]
Posted: Friday, December 8th 2006
Quepasa Launches Hispanic Market Research Effort
Quepasa.com, an online community of Hispanic and Latino users, has launched Quepasa Market Intelligence, which provides real-time access to the opinions of Quepasa's audience, writes MediaBuyerPlanner. QMI will provide clients with proprietary information about product use, brand preferences and the political opinions of U.S. Hispanics.
Quepasa.com says it [...]
Posted: Thursday, June 29th 2006
Google Censors Search for Spirits, Sex, Self-Rule and Cheer in China
Google's just-launched search engine, Google.cn, censors websites that challenge the Chinese government's political sensibilities - but also social ones as well, blocking sites related to teen pregnancy, homosexuality, dating, beer and jokes, reports CNET. Moreover, despite Google's assertion that the suppression of some [...]
Posted: Friday, January 27th 2006
French Propaganda via Google AdWords
As riots flare in Paris suburbs and elsewhere, France's ruling party has been running a marketing campaign using Google AdWords sponsored links, writes CNET. Searches for "violence," "riots," "suburbs," "burned cars" or "scum" point to a petition in support of French Interior Minister and party president Nicolas Sarkozy's "zero tolerance policy" in response to the fiery confrontations between Muslim y [...]
Posted: Friday, November 18th 2005
- Showing 1 - 10 of 10