Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 14 of 14
Breakdown of Cyber Monday Shoppers, Search Habits
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past.
This increases the importance of search marketing for retailers, according to Performics, [...]
Posted: Tuesday, December 2nd 2008
Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose
Advertising spending in the first half of 2008 declined slightly (-1.4 percent) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, according to preliminary figures from Nielsen Monitor-Plus, [...]
Posted: Tuesday, September 23rd 2008
iPhone 3G Buzzing - Nielsen Online, Hitwise Issue Stats
With Apple's iPhone 3G scheduled to go on sale today, Nielsen Online and Hitwise provide a host of iPhone-related statistics.
Judging by search terms used, consumers are interested in more than just price -- such as the 3G network, release date, applications and plans, Hitwise said ( [...]
Posted: Friday, July 11th 2008
Study Profiles Consumers Most Influenced by Sponsored Links
Nearly one in 10 consumers surveyed (9 percent) are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch's Simultaneous Media Survey (SIMM 11), writes MarketingCharts.
Advertisers are allocat [...]
Posted: Thursday, March 6th 2008
Mobile Search Used by 46MM Users in 3Q07
46.1 million mobile data users in the US used mobile search functions in the third quarter of 2007, according to a Nielsen Company report examining the mobile search behavior of wireless subscribers, reports MarketingCharts.
More than 5,700 mobile search users who use at lea [...]
Posted: Tuesday, January 22nd 2008
To Target Women, Try Sports -- but Ethnicity Matters
To reach women, marketers may not consider choosing between soap operas and the NFL when putting together media allocation plans.
But they might want to reconsider, according to a BIGresearch study, which found women more likely to be regularly or occasionally watching sports than soap operas, writes sister site Mark [...]
Posted: Friday, November 2nd 2007
Consumers Expect Local Businesses to Pick up Phone, Fix Online Info
Eight of 10 Americans have little patience for merchants who don't answer the phone.
For the key demographic for most home and professional services (adults 35-44) that figure rises to nearly 88 percent, according to a study conducted in August for FastCall411 by Synovate, writes MarketingCharts.
The implications of the study, [...]
Posted: Friday, September 14th 2007
Yahoo, Hispanic Sites Sign Search Agreement
Yahoo has entered into an exclusive, multiyear web and sponsored search distribution agreement with Hispanic Digital Network (HDN), reports MediaBuyerPlanner. Yahoo will deliver web and sponsored search results to HDN's network of more than 70 Spanish-language media websites.
Visitors to any of HDN's sites, which include digital editions of Miami's Diario Las Americas, Chicago's La Raza, Housto [...]
Posted: Thursday, July 13th 2006
Arabic Search Engine Aims to Challenge Google
A Saudi Arabian and German plan to launch an Arabic search engine could help develop a potential-laden Arabic internet market, writes Reuters. The "Sawafi" engine, planned for the last quarter of 2006, is aiming to do for the Arab world what the Baidu search enginehas done in China - challenge the power of Google, Yahoo and MSN (all of which [...]
Posted: Thursday, April 27th 2006
Google Censors Search for Spirits, Sex, Self-Rule and Cheer in China
Google's just-launched search engine, Google.cn, censors websites that challenge the Chinese government's political sensibilities - but also social ones as well, blocking sites related to teen pregnancy, homosexuality, dating, beer and jokes, reports CNET. Moreover, despite Google's assertion that the suppression of some [...]
Posted: Friday, January 27th 2006
A Day of Rest Even for E-Commerce
One of the benefits of e-commerce may be that customers can expect 24/7 shopping and service, but some e-tailers with strictly observant religious owners or execs do not complete orders or otherwise engage in business on their Sabbath (Jewish or Christian) - apparently with no serious consequences - writes the New York Times. Adhering to the tenets of both business and religion can be tricky, though. For example, observant Je [...]
Posted: Tuesday, January 10th 2006
AOL: Some 80 Percent of African-Americans Online
African-Americans are accessing the internet in record numbers - they are spending more time there (5 hours a day vs. 2.9 hours for the general online population) and closing the access gap, with nearly 80 percent having internet access vs. 88 percent of the general population - according to the 2005 "AOL African-American Cyberstudy" issued last week. It was conducted by [...]
Posted: Monday, October 17th 2005
GreenAds Online Ad Network Launched
GreenAds, a "values-based online ad network," launched in beta last week in hopes of attracting media spending from advertisers interested in reaching an audience interested in social and environmental issues - a potential reach of some two million monthly unique visits, according to the company - ClickZ reports. The network includes websites in five categories: sustainability and environment; health and wellness; spirituality and pers [...]
Posted: Monday, September 5th 2005
Kraft Nixes Google Campaign Due to Lack of Publisher Monitoring
SearchEngineWatch points to a few articles describing the travails of Kraft's star-crossed search text ad campaign, which was pulled after the ads starting appearing on a white supremacist site. Google, upon hearing complaints, pulled all of its ad programs from the site, but not before Kraft decided to nix its search engine mark [...]
Posted: Monday, January 10th 2005
- Showing 1 - 14 of 14