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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Gay Travel Market Reflects Recession Resilience
Despite the economic downturn, gay, lesbian, bisexual and transgender (GLBT) consumers in the US are likely to spend more on travel this summer than heterosexuals -- and are less likely to cut back on meals and lodging while they are traveling, according to (pdf) a national survey from Witeck Combs Communications and Harris Interactive.
[...]
Posted: Thursday, May 7th 2009
Hispanic Online Audience Growing 50% Faster than Populace
The US Hispanic online population reached a record 20.3 million visitors in February 2009, experiencing 6% growth over the same period in 2008, according to a report on the US Hispanic internet market from comScore, which said the Hispanic online demographic is expanding more than 50% faster than the overall US online population.
During the month, Hispanic internet users exh [...]
Posted: Monday, April 20th 2009
Hispanics 211% More Likely to Download Digital Content
Though their use of broadband is slightly lower, online Hispanics in the US are 211% more likely to download digital content than the average US adult internet user.
They are also significantly heavier users of cell-phone features, according to (pdf) a study by Scarborough Research ( [...]
Posted: Monday, March 23rd 2009
Digital Divide Thins: Half of Americans 'Frequent' the 'Net
Americans' frequent use of the internet nearly doubled in the past five years: 48% of adults -- many in groups that were historically less frequent users -- now report that using the 'net over an one hour per day, compared with 26% in 2002, according to results from a recent Gallup Poll, [...]
Posted: Wednesday, January 28th 2009
Spanish Broadcasting System Wages Media War Against PPM
MirRam Group partner Luis A. Miranda Jr. says the Spanish Broadcasting System (SBS) plans to educate the public about "the danger posed by the implementation of Arbitron's PPM," reports Radio Online.
Early this year Arbitron dubbed the Portable People Meter (PPM) the "new ratings currency" for radio, [...]
Posted: Thursday, May 22nd 2008
Mobile Advertising Alters Voter Attitudes, Behaviors
Considering Super Tuesday hasn't settled who will run for US President on the Democratic or Republican ticket, mobile advertising may be an effective way for candidates to change voter attitudes and voting behavior, according to a report from Limbo, reports [...]
Posted: Thursday, February 7th 2008
Mobile Search Used by 46MM Users in 3Q07
46.1 million mobile data users in the US used mobile search functions in the third quarter of 2007, according to a Nielsen Company report examining the mobile search behavior of wireless subscribers, reports MarketingCharts.
More than 5,700 mobile search users who use at lea [...]
Posted: Tuesday, January 22nd 2008
Three in Ten US Mobile Users Recall Seeing Mobile Ads
More than three in ten mobile users - some 78 million US consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community Limbo, writes MarketingCharts.
[...]
Posted: Monday, January 14th 2008
PR Newswire Joins Hispanic News Market
Press release distributor PR Newswire has bought a trinity of companies that target Hispanic online audiences: Hispanic PR Wire, LatinClips and Hispanic Digital Network.
The company now seeks means to drive traffic to the content it supports -- including press releases, videos and written work. It is presently considering pay-per-click options from Google, Yahoo and MSN. [...]
Posted: Friday, January 4th 2008
Nielsen Releases Data on Hispanic Consumers' Shopping Behavior
For National Hispanic Heritage Month, The Nielsen Company released data regarding the the shopping behavior of Hispanic consumers, whose collective buying power totals nearly US$ 1 trillion, it said (via Marketing [...]
Posted: Wednesday, September 26th 2007
Consumers Expect Local Businesses to Pick up Phone, Fix Online Info
Eight of 10 Americans have little patience for merchants who don't answer the phone.
For the key demographic for most home and professional services (adults 35-44) that figure rises to nearly 88 percent, according to a study conducted in August for FastCall411 by Synovate, writes MarketingCharts.
The implications of the study, [...]
Posted: Friday, September 14th 2007
Broadband Gains Ground in Urban Black and Hispanic Homes
Broadband internet is now reaching a full 50 percent of homes in urban America, up from 38 percent in 2006, according to the 2007 edition of Horowitz Associates, Inc.'s annual study on urban, multicultural consumers and the market for cable and broadband services, reports MarketingCharts.
Some findings from the " [...]
Posted: Wednesday, August 1st 2007
Elaph Editor: Saudi Conservatives Block Critical Online News
The managing editor of Elaph says Saudi Arabia is blocking one of the Arab world's most popular online news outlets, bowing to pressure from religious conservatives, according to The Globe and Mail.
Elaph has become a major source for political and entertainment news since its 2001 launch, hovering at abo [...]
Posted: Wednesday, July 11th 2007
Cell Phone Is Single Females' New Best Friend
Single mobile females (SMFs) - young single women who have cell phones - assign their mobile devices an important role in relationships and dating, organizing their lives, and in fashion, according to a recent study commissioned by Samsung Telecommunications America, MarketingCharts reports.
"The cell phone is an integral part of t [...]
Posted: Friday, July 6th 2007
Parents Taking Control of Kids' Media Exposure to Sex and Violence
Parents say they are getting control of their children's exposure to sex and violence in the media, and they remain concerned about inappropriate content in the media in general, according to a new national survey of parents by the Kaiser Family Foundation, MarketingCharts reports.
Some 65 percent of parents say they "close [...]
Posted: Thursday, June 21st 2007
eHarmony Sued for Explicitly Gay Exclusion Policy
eHarmony was served with a lawsuit today for refusing to offer its service to gays, lesbians and bisexuals, reports Reuters, a topic made salient in recent months in part because of a competitive marketing campaign.
eHarmony's policy was hardly news to the gay community, but a current nationwide print and television campaign, conducted by new dating site Chemistry.com, relied heavily on [...]
Posted: Friday, June 1st 2007
Latinos Watching More Mobile Video
Marketers and content producers are tapping into the power of the Latino market by reaching them via mobile devices, reports AdAge.
Latino users spend more on mobile services and take advantage of more features like videos and ringtones than the general market. That's leading marketers to explore text, video or other methods to reach that audience on their mobile devices.
One popular tactic is to create new or repurpose e [...]
Posted: Monday, April 23rd 2007
Girly American Airlines Site Nettles Women
An attempt by American Airlines to better cater to female travelers online seems doomed, reports the New York Times. The Web domain, www.AA.com/women, which provides wardrobe, child and spa advice, has "hit a nerve" among female business travelers, according to executive Juli [...]
Posted: Wednesday, April 18th 2007
In XM Campaign, Baseball Stars Send Email, Text, Phone Messages
XM is offering baseball fans the opportunity to send personalized voice messages from baseball greats Derek Jeter, David Ortiz and Cal Ripken, Jr. to their friends and family in a viral marketing campaign.
The campaign is geared to enhance baseball fans' awareness of XM's coverage of Major League Baseball, writes MediaBuyerPlanner. XM airs every MLB game for every team fro [...]
Posted: Tuesday, April 10th 2007