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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation

  [...]
Posted: Tuesday, April 24th 2012

One-Fifth of US Households Use Only Wireless Phones

More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey by the US Centers for Disease Control (  [...]
Posted: Monday, January 11th 2010

Gay Travel Market Reflects Recession Resilience

Despite the economic downturn, gay, lesbian, bisexual and transgender (GLBT) consumers in the US are likely to spend more on travel this summer than heterosexuals -- and are less likely to cut back on meals and lodging while they are traveling, according to (pdf) a national survey from Witeck Combs Communications and Harris Interactive.   [...]
Posted: Thursday, May 7th 2009

Hispanic Online Audience Growing 50% Faster than Populace

The US Hispanic online population reached a record 20.3 million visitors in February 2009, experiencing 6% growth over the same period in 2008, according to a report on the US Hispanic internet market from comScore, which said the Hispanic online demographic is expanding more than 50% faster than the overall US online population. During the month, Hispanic internet users exh  [...]
Posted: Monday, April 20th 2009

Hispanics 211% More Likely to Download Digital Content

Though their use of broadband is slightly lower, online Hispanics in the US are 211% more likely to download digital content than the average US adult internet user. They are also significantly heavier users of cell-phone features, according to (pdf) a study by Scarborough Research (  [...]
Posted: Monday, March 23rd 2009

US Hispanics Prefer English Media, Switch Easily between Languages

More than half of US Hispanics say they are most comfortable speaking Spanish, but a larger percentage prefer English-language broadcast, print and internet media and can switch easily between languages to get needed information, according to an Ipsos Omnibus study. Some 52% of US Hispanics report speaking primarily Spanish at home, while 43% say they speak mostly English  [...]
Posted: Friday, February 6th 2009

Ipsos: Hispanics Engage Online 'Often in Higher Numbers' than Average

US-based Hispanics are online in significant numbers. They are also taking full advantage of the internet as a primary tool for finding and contributing information, researching and making purchases, being entertained, and networking with others, according to recent research from Ipsos (v  [...]
Posted: Wednesday, February 4th 2009

Digital Divide Thins: Half of Americans 'Frequent' the 'Net

Americans' frequent use of the internet nearly doubled in the past five years: 48% of adults -- many in groups that were historically less frequent users -- now report that using the 'net over an one hour per day, compared with 26% in 2002, according to results from a recent Gallup Poll,   [...]
Posted: Wednesday, January 28th 2009

Play.com, Amazon UK Top Online Customer Satisfaction List in UK

The Top 30 UK Online Retail Satisfaction Index from ForeSee Results found a slight increase in overall customer satisfaction from Christmas 2007 to Christmas 2008 -- and went from 66 to 67 on the study's 100-point scale -- writes Retailer Daily. One-third of the t  [...]
Posted: Wednesday, January 28th 2009

DMA: Most Marketers in Hispanic Market Use Direct Mail

A report from the Direct Marketing Association, in conjunction with PSA and Zubi Advertising, shows 92% of marketers and agencies in the Hispanic market use non-catalog direct mail; over half (52.1%) use telephone marketing. 77% of active Hispanic direct marketers specifically tailor their non-catalog direct mail messages for the Hispanic audience, while 75% of Hispanic marketers collect consumer data about language preference and proficiency, and age and gender, according to   [...]
Posted: Wednesday, January 21st 2009

African-Americans Dramatically Underrepresented in Ad Industry

Racial discrimination affecting African Americans is 38% higher in the advertising industry than in the overall US labor market. It is also more pronounced now that it was 30 years ago, according to (pdf) a study from the Madison Avenue Project, a coalition of legal, civil rights and industry leaders. The study, "  [...]
Posted: Wednesday, January 14th 2009

Half of Adults -- and Almost All Teens -- Play Video Games

Nearly all American teens (97%), and over half (53%) of adults over 18, say they play video games. About one in five adults (21%) plays video games every day or almost every day, adds research from the Pew Internet Project, MarketingCharts writes. Pew's Annual Gadgets Survey found that, independ  [...]
Posted: Wednesday, December 10th 2008

Breakdown of Cyber Monday Shoppers, Search Habits

With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past. This increases the importance of search marketing for retailers, according to Performics,   [...]
Posted: Tuesday, December 2nd 2008

Texters Young, Culturally Diverse, Spendy Over 'Net

Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be African American, according to (pdf) a survey from Scarborough Research, MarketingCharts   [...]
Posted: Tuesday, November 25th 2008

Mobile-Ad Viewers Top 100 Million in Q3

Largely driven by text-based ads, mobile advertising awareness grew 33% in nine months against a backdrop of six percent growth in cell phone usage, suggesting an increased allocation of advertising dollars to mobile formats through the first three quarters of the year,   [...]
Posted: Friday, November 21st 2008

Moms More Stressed, Concerned about Kids

An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things are (33%), according to a study from the non-profit Marketing to Moms Coalition,   [...]
Posted: Wednesday, November 19th 2008

Economy Delays Home Buys for 27% of Homeowners

More than one-quarter (27%) of American homeowners say that the current economic environment is causing them to put their plans to buy a new or existing home on hold, according to (pdf) a new Ipsos Public Affairs poll conducted on behalf of Realogy,   [...]
Posted: Tuesday, November 18th 2008

Multicultural Marketing Grows, but Frustrations Mount

Multicultural marketing (MCM) continues to grow as a strategic platform for driving brand and business performance, but marketers feel stymied by a lack of funding, lukewarm executive support and inadequate metrics, according to a survey from the Association of National Advertisers (ANA) and research firm 'mktg,'   [...]
Posted: Monday, November 17th 2008

Network Radio Attracts Educated Audience, Majority Listen ‘On the Go’

Network radio in the US attracts a highly educated and affluent audience, as well as a large percentage of Black Americans, working women, Hispanic teens and metropolitan listeners, according to the 2008 Network Radio Today (pdf) report from Arbitron, MarketingCharts   [...]
Posted: Friday, November 7th 2008