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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
One-Fifth of US Households Use Only Wireless Phones
More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey by the US Centers for Disease Control ( [...]
Posted: Monday, January 11th 2010
Hispanic Online Audience Growing 50% Faster than Populace
The US Hispanic online population reached a record 20.3 million visitors in February 2009, experiencing 6% growth over the same period in 2008, according to a report on the US Hispanic internet market from comScore, which said the Hispanic online demographic is expanding more than 50% faster than the overall US online population.
During the month, Hispanic internet users exh [...]
Posted: Monday, April 20th 2009
Hispanics 211% More Likely to Download Digital Content
Though their use of broadband is slightly lower, online Hispanics in the US are 211% more likely to download digital content than the average US adult internet user.
They are also significantly heavier users of cell-phone features, according to (pdf) a study by Scarborough Research ( [...]
Posted: Monday, March 23rd 2009
US Hispanics Prefer English Media, Switch Easily between Languages
More than half of US Hispanics say they are most comfortable speaking Spanish, but a larger percentage prefer English-language broadcast, print and internet media and can switch easily between languages to get needed information, according to an Ipsos Omnibus study.
Some 52% of US Hispanics report speaking primarily Spanish at home, while 43% say they speak mostly English [...]
Posted: Friday, February 6th 2009
Ipsos: Hispanics Engage Online 'Often in Higher Numbers' than Average
US-based Hispanics are online in significant numbers. They are also taking full advantage of the internet as a primary tool for finding and contributing information, researching and making purchases, being entertained, and networking with others, according to recent research from Ipsos (v [...]
Posted: Wednesday, February 4th 2009
Digital Divide Thins: Half of Americans 'Frequent' the 'Net
Americans' frequent use of the internet nearly doubled in the past five years: 48% of adults -- many in groups that were historically less frequent users -- now report that using the 'net over an one hour per day, compared with 26% in 2002, according to results from a recent Gallup Poll, [...]
Posted: Wednesday, January 28th 2009
Play.com, Amazon UK Top Online Customer Satisfaction List in UK
The Top 30 UK Online Retail Satisfaction Index from ForeSee Results found a slight increase in overall customer satisfaction from Christmas 2007 to Christmas 2008 -- and went from 66 to 67 on the study's 100-point scale -- writes Retailer Daily.
One-third of the t [...]
Posted: Wednesday, January 28th 2009
DMA: Most Marketers in Hispanic Market Use Direct Mail
A report from the Direct Marketing Association, in conjunction with PSA and Zubi Advertising, shows 92% of marketers and agencies in the Hispanic market use non-catalog direct mail; over half (52.1%) use telephone marketing.
77% of active Hispanic direct marketers specifically tailor their non-catalog direct mail messages for the Hispanic audience, while 75% of Hispanic marketers collect consumer data about language preference and proficiency, and age and gender, according to [...]
Posted: Wednesday, January 21st 2009
African-Americans Dramatically Underrepresented in Ad Industry
Racial discrimination affecting African Americans is 38% higher in the advertising industry than in the overall US labor market.
It is also more pronounced now that it was 30 years ago, according to (pdf) a study from the Madison Avenue Project, a coalition of legal, civil rights and industry leaders.
The study, " [...]
Posted: Wednesday, January 14th 2009
Breakdown of Cyber Monday Shoppers, Search Habits
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past.
This increases the importance of search marketing for retailers, according to Performics, [...]
Posted: Tuesday, December 2nd 2008
Mobile-Ad Viewers Top 100 Million in Q3
Largely driven by text-based ads, mobile advertising awareness grew 33% in nine months against a backdrop of six percent growth in cell phone usage, suggesting an increased allocation of advertising dollars to mobile formats through the first three quarters of the year, [...]
Posted: Friday, November 21st 2008
Moms More Stressed, Concerned about Kids
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things are (33%), according to a study from the non-profit Marketing to Moms Coalition, [...]
Posted: Wednesday, November 19th 2008
Economy Delays Home Buys for 27% of Homeowners
More than one-quarter (27%) of American homeowners say that the current economic environment is causing them to put their plans to buy a new or existing home on hold, according to (pdf) a new Ipsos Public Affairs poll conducted on behalf of Realogy, [...]
Posted: Tuesday, November 18th 2008
Multicultural Marketing Grows, but Frustrations Mount
Multicultural marketing (MCM) continues to grow as a strategic platform for driving brand and business performance, but marketers feel stymied by a lack of funding, lukewarm executive support and inadequate metrics, according to a survey from the Association of National Advertisers (ANA) and research firm 'mktg,' [...]
Posted: Monday, November 17th 2008
ad:tech Knuckles Down, Cuts Miami Off Roster
ad:tech, which hosts about 11 digital marketing conferences per year worldwide, has decided to cease operating its Miami show.
ad:tech Miami launched in 2007 and caters primarily to marketing and advertising professionals targeting the Hispanic and Latin-American communities. Previous attendees received an email this week stating, "due to current economic conditions, ad:tech has made the decision to cancel its Miami event in 2009."
The letter was signe [...]
Posted: Monday, November 3rd 2008
Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose
Advertising spending in the first half of 2008 declined slightly (-1.4 percent) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, according to preliminary figures from Nielsen Monitor-Plus, [...]
Posted: Tuesday, September 23rd 2008
Affluent African Americans Wield $29.8B in Spending Power
The purchasing power of Affluent African Americans in the US - those with minimum individual annual incomes of $75K - is estimated at $29.8 billion, according to a study by Uptown Magazine and Diversity Affluence - writes MarketingCharts.
The study, which examined behaviors [...]
Posted: Monday, September 15th 2008
More Americans Search Health Info Online
56 percent of American adults -- over 122 million people -- sought information about a personal health concern from a source besides their doctor, up from 38 percent, or 72 million people, in 2001, according to a Center for Studying Health System Change (HSC) study, MarketingCharts [...]
Posted: Thursday, August 28th 2008
Online Job Searches More likely to Be Young, Educated, African-American
Online job searchers - those who have conducted a job search online in the past month - are 62 percent more likely than the total adult population to be 18-34 years old, 23 percent more likely to have at some college education, and 47 percent more likely to be African-American, according to (pdf) Scarborough Research ( [...]
Posted: Thursday, August 21st 2008