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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » demographics | 140 | 5 |
| » direct marketing | 24 | 121 |
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| » mobile marketing | 25 | 120 |
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| » Spanish-speaking | 75 | 70 |
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| » telecom | 10 | 135 |
| » text ads | 7 | 138 |
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| » top stories | 25 | 120 |
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| » user experience | 29 | 116 |
| » viral marketing & social media | 11 | 134 |
| » weblog marketing | 10 | 135 |
| » women | 20 | 125 |
| » worst practices | 13 | 132 |
| » Youth | 18 | 127 |
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
One-Fifth of US Households Use Only Wireless Phones
More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey by the US Centers for Disease Control ( [...]
Posted: Monday, January 11th 2010
Gay Travel Market Reflects Recession Resilience
Despite the economic downturn, gay, lesbian, bisexual and transgender (GLBT) consumers in the US are likely to spend more on travel this summer than heterosexuals -- and are less likely to cut back on meals and lodging while they are traveling, according to (pdf) a national survey from Witeck Combs Communications and Harris Interactive.
[...]
Posted: Thursday, May 7th 2009
Hispanics 211% More Likely to Download Digital Content
Though their use of broadband is slightly lower, online Hispanics in the US are 211% more likely to download digital content than the average US adult internet user.
They are also significantly heavier users of cell-phone features, according to (pdf) a study by Scarborough Research ( [...]
Posted: Monday, March 23rd 2009
US Hispanics Prefer English Media, Switch Easily between Languages
More than half of US Hispanics say they are most comfortable speaking Spanish, but a larger percentage prefer English-language broadcast, print and internet media and can switch easily between languages to get needed information, according to an Ipsos Omnibus study.
Some 52% of US Hispanics report speaking primarily Spanish at home, while 43% say they speak mostly English [...]
Posted: Friday, February 6th 2009
DMA: Most Marketers in Hispanic Market Use Direct Mail
A report from the Direct Marketing Association, in conjunction with PSA and Zubi Advertising, shows 92% of marketers and agencies in the Hispanic market use non-catalog direct mail; over half (52.1%) use telephone marketing.
77% of active Hispanic direct marketers specifically tailor their non-catalog direct mail messages for the Hispanic audience, while 75% of Hispanic marketers collect consumer data about language preference and proficiency, and age and gender, according to [...]
Posted: Wednesday, January 21st 2009
Half of Adults -- and Almost All Teens -- Play Video Games
Nearly all American teens (97%), and over half (53%) of adults over 18, say they play video games.
About one in five adults (21%) plays video games every day or almost every day, adds research from the Pew Internet Project, MarketingCharts writes.
Pew's Annual Gadgets Survey found that, independ [...]
Posted: Wednesday, December 10th 2008
Economy Delays Home Buys for 27% of Homeowners
More than one-quarter (27%) of American homeowners say that the current economic environment is causing them to put their plans to buy a new or existing home on hold, according to (pdf) a new Ipsos Public Affairs poll conducted on behalf of Realogy, [...]
Posted: Tuesday, November 18th 2008
Multicultural Marketing Grows, but Frustrations Mount
Multicultural marketing (MCM) continues to grow as a strategic platform for driving brand and business performance, but marketers feel stymied by a lack of funding, lukewarm executive support and inadequate metrics, according to a survey from the Association of National Advertisers (ANA) and research firm 'mktg,' [...]
Posted: Monday, November 17th 2008
Network Radio Attracts Educated Audience, Majority Listen ‘On the Go’
Network radio in the US attracts a highly educated and affluent audience, as well as a large percentage of Black Americans, working women, Hispanic teens and metropolitan listeners, according to the 2008 Network Radio Today (pdf) report from Arbitron, MarketingCharts [...]
Posted: Friday, November 7th 2008
Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose
Advertising spending in the first half of 2008 declined slightly (-1.4 percent) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, according to preliminary figures from Nielsen Monitor-Plus, [...]
Posted: Tuesday, September 23rd 2008
Affluent African Americans Wield $29.8B in Spending Power
The purchasing power of Affluent African Americans in the US - those with minimum individual annual incomes of $75K - is estimated at $29.8 billion, according to a study by Uptown Magazine and Diversity Affluence - writes MarketingCharts.
The study, which examined behaviors [...]
Posted: Monday, September 15th 2008
More Americans Search Health Info Online
56 percent of American adults -- over 122 million people -- sought information about a personal health concern from a source besides their doctor, up from 38 percent, or 72 million people, in 2001, according to a Center for Studying Health System Change (HSC) study, MarketingCharts [...]
Posted: Thursday, August 28th 2008
Online Job Searches More likely to Be Young, Educated, African-American
Online job searchers - those who have conducted a job search online in the past month - are 62 percent more likely than the total adult population to be 18-34 years old, 23 percent more likely to have at some college education, and 47 percent more likely to be African-American, according to (pdf) Scarborough Research ( [...]
Posted: Thursday, August 21st 2008
iPhone 3G Buzzing - Nielsen Online, Hitwise Issue Stats
With Apple's iPhone 3G scheduled to go on sale today, Nielsen Online and Hitwise provide a host of iPhone-related statistics.
Judging by search terms used, consumers are interested in more than just price -- such as the 3G network, release date, applications and plans, Hitwise said ( [...]
Posted: Friday, July 11th 2008
55% of US Adults Have Home Broadband, 10% Use Dialup
55 percent of adult Americans have a high-speed internet connection at home, up from 47 percent in early 2007 and 42 percent in early 2005.
Among those that use the 'net at home, 79 percent have a high-speed connection and 15 percent use dialup, according to a new survey by the Pew Internet & American [...]
Posted: Tuesday, July 8th 2008
Time Spent on Social Networks Up, but Traffic Slumps a Bit
Though time spent on social networking sites is up 71 percent from last year, market share of US visits to a custom category of 58 leading social networking websites decreased 1 percent in May from April, and was down 6 percent from May '07, according to Hitwise (via MarketingCharts).
What hasn't changed is that [...]
Posted: Friday, June 20th 2008
Real Content Assists Alloy with Mobile Marketing
Alloy Access is partnering with Real Content Group for a number of Alloy's mobile marketing initiatives, reports MediaPost.
The partnership will result in a series of new marketing formats -- including content integration, branded text and content sponsorship -- for Alloy's mobile properties.
Some will be specifically targeted to Hispanic and African-American users, wh [...]
Posted: Tuesday, June 10th 2008
AHAA Forms PPM Advisory Board
The Association of Hispanic Advertising Agencies (AHAA) has created an advisory council to explore issues and opportunities surrounding Arbitron's Portable People Meter (PPM), reports MediaBuyerPlanner.
Univision, Entravision, Spanish Broadcasting System, Arbitron, ABC Radio Networks, and several agencies make up the council.
Council members were named this week at the Radio Ink Hispanic Radio Confere [...]
Posted: Wednesday, May 21st 2008