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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

One-Fifth of US Households Use Only Wireless Phones

More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey by the US Centers for Disease Control (  [...]
Posted: Monday, January 11th 2010

ad:tech Knuckles Down, Cuts Miami Off Roster

ad:tech, which hosts about 11 digital marketing conferences per year worldwide, has decided to cease operating its Miami show. ad:tech Miami launched in 2007 and caters primarily to marketing and advertising professionals targeting the Hispanic and Latin-American communities. Previous attendees received an email this week stating, "due to current economic conditions, ad:tech has made the decision to cancel its Miami event in 2009." The letter was signe  [...]
Posted: Monday, November 3rd 2008

Mexicans Use Phones to Pay for Meals, Taxi Trips

Major banks in Mexico, including Citigroup Inc. and BBVA, are partnering with mobile operators Telefonica SA and Iusacell to launch a mobile charge service, reports Reuters. Mobile users will soon be able to link savings accounts to their phones, so payments can be made to restaurants or taxis, for example, via text message. The offering is targe  [...]
Posted: Tuesday, August 26th 2008

FCC Starts Marketing Digital-Analog TV Conversion

The FCC has decided to launch a marketing effort "to increase awareness and educate consumers" about the Feb 17 conversion of televisions from analog to digital, featuring personal appearances from commissioners and teams of FCC representatives circulating 80 regions of the country. As of last May, 36 percent of consumers were not prepared for the upcoming transition -- and six percen  [...]
Posted: Wednesday, August 20th 2008

Real Content Assists Alloy with Mobile Marketing

Alloy Access is partnering with Real Content Group for a number of Alloy's mobile marketing initiatives, reports MediaPost. The partnership will result in a series of new marketing formats -- including content integration, branded text and content sponsorship -- for Alloy's mobile properties. Some will be specifically targeted to Hispanic and African-American users, wh  [...]
Posted: Tuesday, June 10th 2008

Spanish Broadcasting System Wages Media War Against PPM

MirRam Group partner Luis A. Miranda Jr. says the Spanish Broadcasting System (SBS) plans to educate the public about "the danger posed by the implementation of Arbitron's PPM," reports Radio Online. Early this year Arbitron dubbed the Portable People Meter (PPM) the "new ratings currency" for radio,   [...]
Posted: Thursday, May 22nd 2008

Radio One to Hustle Ads for AllHipHop.com

Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com. The agreement spans five years and gives Interactive One, Radio One's digital division, exclusive access to AllHipHop's ad inventory. AllHipHop boasts five million monthly users. Advertisers running ads on AllHipHop will also have access to Radio One's system, availing opportunities to broaden the reach of their messages as Radio One expands the breadth of its ad network reach. Radio One ha  [...]
Posted: Tuesday, May 13th 2008

Prospective Yahoo/Google Deal Generates Minority, Rural Pushback

Google is getting a glimpse of what objections a deal with Yahoo might raise, reports the BBC. 16 American civil liberties groups have banded to scuttle any likelihood of a liaison between the two companies. Groups include the National Black Leadership Forum, which itself is comprised of 36  [...]
Posted: Tuesday, May 13th 2008

Radio One Buys Minority Social Networking Hub

Radio One has acquired Community Connect for $38 million in an effort to gain access to the latter's network of personal interest users. Community Connect operates three large niche social networks: BlackPlanet.com, MiGente.com and AsianAve.com, which serve a combined user figure of over 23 million. Community Connect monetizes the sites with banner ads and stand-alone deals, like integrated sponsorships. The acquisition will add significant targetable inventory to Radio One's cross-media a  [...]
Posted: Tuesday, April 15th 2008

Batanga Purchases Hispanic Ad Network HispanoClick

Hispanic ad network HispanoClick has been purchased by Batanga, a publisher that also targets Hispanics. Batanga, which offers online music coverage and hosts live streaming events, says this is the first time a Hispanic publisher has ever bought an ad network. HispanoClick reaches over 5.6 million monthly unique users. It has worked with over 800 other publishers prior to the purchase and has relationships with a wide range of advertisers. This is only the latest in a recent string of   [...]
Posted: Monday, February 4th 2008

BET Joins Ad Network Launchers

Black Entertainment (BET) has watched as others launched ad networks of their own. Now it wants to join those ranks. The BET Digital Media Group is creating an ad network including sites covering music and lifestyle news, and information that reaches BET audiences. No mention is made of the network's reach, but 30 sites have been tapped for inclusion upon launch. The ad network seeks to take advantage of recent studies, cited in the release, that show African-Americans are a  [...]
Posted: Wednesday, January 9th 2008

PR Newswire Joins Hispanic News Market

Press release distributor PR Newswire has bought a trinity of companies that target Hispanic online audiences: Hispanic PR Wire, LatinClips and Hispanic Digital Network. The company now seeks means to drive traffic to the content it supports -- including press releases, videos and written work. It is presently considering pay-per-click options from Google, Yahoo and MSN.  [...]
Posted: Friday, January 4th 2008

QuinceGirl Allies with Terra to Better Target Young Latinas

Considering the size of the Hispanic population, Quinceaneras -- elaborate debut parties for 15-year-old girls -- are increasingly embraced as a cross-border cultural trend with significant ad and revenue-generating potential. In response, Terra has formed an alliance with QuinceGirl.com to share bilingual content and create advertising packages, reports MediaBuyer  [...]
Posted: Wednesday, December 19th 2007

Zune Launches Custom Player for Reggaeton Fans

While Apple dedicates specialty iPods to U2, Microsoft's Zune shoots for the Latin market with a customized Zune for reggaeton act Wisin & Yadel. The limited edition Wisen & Yadel Zune will hit Wal-Mart stores nationwide Oct. 29, according to Reuters, and will feature a new album by th  [...]
Posted: Monday, October 22nd 2007

Obama Steers Demographic Seas to Avoid Unsavory Ad Placement

Presidential candidate Barack Obama's campaign is working with ethnic-targeted sites to try and avoid a potentially embarrassing advertising situation, reports ClickZ. The Obama campaign sees value in creating a profile for the candidate on social networking sites frequented by ethnic audiences and other minority or special interest groups. But they'd prefer not to have inappropriate ads appear on those profile pages  [...]
Posted: Friday, October 19th 2007

eHarmony Sued for Explicitly Gay Exclusion Policy

eHarmony was served with a lawsuit today for refusing to offer its service to gays, lesbians and bisexuals, reports Reuters, a topic made salient in recent months in part because of a competitive marketing campaign. eHarmony's policy was hardly news to the gay community, but a current nationwide print and television campaign, conducted by new dating site Chemistry.com, relied heavily on   [...]
Posted: Friday, June 1st 2007

Cars.com, Hispanic Portal Terra Enter Major Deal

Cars.com has developed a relationship with Hispanic Web portal Terra to offer its 2 million new and used car listings on Terra's automotive channel,   [...]
Posted: Wednesday, May 30th 2007

Unilever Throws Weight Behind Hispanic Marketing

Unilever made a mejor step into Hispanic marketing this week with the launch of ViveMejor, a digital, print, TV and retail program, reports Ad Age. Prior to launching, Unilever conducted an 800-person study on the shopping behavior of Hispanic Americans. They found this demographic shops more because they prepare meals at home and prefer communic  [...]
Posted: Wednesday, May 23rd 2007

Latino Ad Spend Rises 14.4%

Ad spend on Hispanics in the U.S. via Spanish-language media rose a dramatic 14.4 percent to nearly $5.6 billion in 2006, according to Nielsen Monitor Plus (via AdWeek). Network and local TV took in 79 percent of the spending and the largest gain: 30 percent, rising to $740 million. Spending to Latino-geared cable TV saw 20.3 percent growth, followed by national magazines u  [...]
Posted: Friday, May 4th 2007