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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » worst practices | 5 | 75 |
| » Youth | 2 | 78 |
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line
Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone.
Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to [...]
Posted: Tuesday, April 28th 2009
Typical SocNetters Address 110 People/Week; Spend $101 Online/Month
With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC.
Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts [...]
Posted: Wednesday, January 14th 2009
Digital Element Brings IP-Based Ad Targeting to Japan's Digital Ad Consortium
Digital Element, an IP intelligence, geolocation and ad-targeting vendor, formed an exclusive reseller partnership with the Digital Advertising Consortium of Japan.
The Digital Advertising Consortium represents 500 ad agencies and 1000 online publishers, including Google Japan, Yahoo Japan, AOL Japan and MSN Japan. The Consortium plans to avail Digital Element's NetAcuity product to its ad clients.
NetAcuity d [...]
Posted: Thursday, July 10th 2008
Glam Acquires Monetise, Preps for Global Expansion
Women's network Glam Media acquired digital marketing shop Monetise, increasing the global scope of its ad-selling operations. Terms of the acquisition were not disclosed.
Monetise sells ads on entertainment sites like Flixster, ARTISTDirect, TVGuide.co.uk, and other United Kingdom-based sites. The company also boasts "strong relationships with London advertising agencies," said CEO Samir Arora of Glam.
Its 17 employees, including two founders, will form the core of Glam's UK operations. G [...]
Posted: Tuesday, June 17th 2008
Industry Buzz & Snippets: 4/17/08
Ad Networks and Analytics:
Tremor Media has launched Acudeo, a video ad delivery platform that gives publishers control over when and where ads appear in videos.
Buddy Media announced the creation of a "social media ad network" open to select developers of Facebook and OpenSocial ap [...]
Posted: Thursday, April 17th 2008
ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West
In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts.
Growth continues to [...]
Posted: Wednesday, April 2nd 2008
US Ad Spend Up 0.6% in '07, Internet Ad Spend Up 18.9%
US advertising spend in '07 rose just 0.6 percent from '06, lower than in other regions.
But internet ad spend continued to demonstrate the strongest performance (18.9 percent growth) of any US media category, according to Nielsen, [...]
Posted: Wednesday, April 2nd 2008
Industry Buzz & Snippets: 3/25/08
Ad Networks and Analytics:
New ad networks will form a Long Tail into niche communities that aggregate multiple destinations, according to a new report from DeSilva + Phillips.
Phorm is generating more press for its [...]
Posted: Tuesday, March 25th 2008
Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009
Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year.
Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th [...]
Posted: Tuesday, March 18th 2008
Micrsoft Acquires Israeli Analytics Firm
Microsoft has purchased Israeli startup YaData, which builds analytic software that helps marketers divvy consumers into smaller segments.
Israeli's The Globes reports that the cost of acquisition fell between $20 and $30 million.
YaData's [...]
Posted: Friday, February 29th 2008
Industry Buzz & Snippets: 2/7/08
AOL:
AOL has snapped up Buy.at, an affiliate marketing network that started in the UK but is expanding quickly into the US.
An AOL investor call says operating income will be down in 2008 due to flat pageviews and plateaued revenue fro [...]
Posted: Thursday, February 7th 2008
Baidu Beats Google in China by 34-Point Margin
Baidu.com -- the leading search engine in China -- was the third-largest global search property with 3.4 billion searches in December 2007, capturing 5.2 percent of worldwide search share and beating Microsoft Sites for third place, according to comScore, reports MarketingCharts.
Som [...]
Posted: Tuesday, January 29th 2008
Ad Spend to Increase Nearly 7% to $479B in '08
Global ad spend in measured media will reflect 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007's 6.0 percent YOY increase, according to GroupM's This Year, Next Year study, writes MarketingCharts.
That forecast growth rate is unchanged from GroupM's [...]
Posted: Monday, January 28th 2008
Ten Key Online Predictions for 2008
eMarketer has issued predictions for 2008 in key online areas, including advertising, videos, social networks, e-commerce and entertainment.
The forecast finds online advertising will ride out potential economic storms in the US -- and YouTube will decide political elections -- reports MarketingCharts.
The 10 predictions [...]
Posted: Monday, January 7th 2008
In Japan, a Virtual Shopping Center Goes Mobile
In Japan, virtual worlds have hit the mobile phone.
Mobile tech company Media Groove has launched Chipuya Town (site in Japanese), a virtual world accessible on any Flash-friendly mobile phone. Thus far it is mainly frequented by Japanese girls.
Users build an avatar, then step into a cutesy version of Japan's Shibuya shopping district, earning Grooves -- the virtual currency -- by adding friends, going on treasur [...]
Posted: Monday, December 3rd 2007
Alibaba Unveils China-Based Alimama Ad Exchange
After its noteworthy debut on the Hong Kong stock exchange, Alibaba has announced plans to get into the ad business.
The Yahoo-invested Alibaba will launch an online ad exchange that connects advertisers with countless small and mid-sized Chinese websites and bloggers, reports the Financial Times.
[...]
Posted: Tuesday, November 27th 2007
IBM: 'End of Advertising as We Know It'
Consumers are more in control than ever and savvier about filtering marketing messages, according to a report partly based on an IBM survey of digital media and entertainment habits, writes MarketingCharts.
The IBM Global Business Services report, The End of Advertising as We Know It [...]
Posted: Monday, November 12th 2007
Adknowledge Absorbs Media Run's UK and Aussie Divisions
Adknowledge has acquired the UK and Australian divisions of Media Run, an online ad network focused on banner advertising.
Adknowledge operates BidSystem.com, a multi-channel behavioral targeting ad network where advertisers bid for traffic in display, email and smaller search engines. Over 50,000 advertisers have used BidSystem.
Online publishers can also display ads via [...]
Posted: Thursday, November 8th 2007