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Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]
Posted: Thursday, October 8th 2009

Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line

Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone. Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to   [...]
Posted: Tuesday, April 28th 2009

ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West

In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts. Growth continues to   [...]
Posted: Wednesday, April 2nd 2008

US Ad Spend Up 0.6% in '07, Internet Ad Spend Up 18.9%

US advertising spend in '07 rose just 0.6 percent from '06, lower than in other regions. But internet ad spend continued to demonstrate the strongest performance (18.9 percent growth) of any US media category, according to Nielsen,   [...]
Posted: Wednesday, April 2nd 2008

ZenithOptimedia Optimistic about Ad Spend Growth

ZenithOptimedia apparently has a rosier view than other recent ad market prognosticators, and only slightly decreased its 2007 forecast of U.S. advertising spending growth year over year - from 3.4 percent to 3.3 percent - despite a 1.7 percent anticipated decrease for network TV and 1 percent drop for spot TV this year, writes MarketingCharts.   [...]
Posted: Tuesday, July 3rd 2007

Aegis: Digital Media Surges, Online to Overtake Outdoor

Aegis Group Tuesday upgraded its global ad outlook just a smidgen, in large part because of increased ad spending in Asia, but U.S. ad growth estimates (4.5 percent in 2005 and 5.0 percent in 2006) remaining unchanged; however, it said fundamental shifts are taking place in advertising demand among major media, with traditional slowing down and digital media accelerating, MediaPost reports. Ae  [...]
Posted: Wednesday, September 7th 2005

U.S. Internet Giants Come Knocking as China Lowers Barriers

Business Week has a nice roundup of U.S. web players' moves into China, which is already one of the largest internet markets with 94 million people online (second only to the U.S.) - and that's just a hint of the vast potential as Chinese internet companies register rapid growth. Would-be foreign "invaders" like Microsoft, Yahoo, Google, Amazon, eBay and Expedia have are urgently trying to move in, encouraged by the lo  [...]
Posted: Tuesday, June 7th 2005

New MSN Web Portal Is Entryway into China Market

Microsoft today launched MSN China, a Chinese-language portal with content provided by Chinese partners, reported Reuters. The portal will offer much more communication, information and content than available through MSN's other services, including Hotmail and Messenger, that are already available in China. Messenger has around seven million users there. Tapping into what is the world's second-largest i  [...]
Posted: Thursday, May 26th 2005

China Online Ad Sales Roughly Double in 2004

A roundup of Chinese online ad spending by Asia Times shows rapid growth. Sina.com, China's largest online media company, reported 2004 ad sales of about $56 million, up 89 percent over 2003. Similar gains were seen at other major media sites.   [...]
Posted: Monday, April 4th 2005

Craig's List Takes on World

Poynter Online points out that online classifieds giant Craig's List expanded into a total of 92 cities, including new urban territories Brisbane, Brussels, Berlin and Des Moines (no, seriously).   [...]
Posted: Monday, January 31st 2005

Report: Chinese Search Market at $114MM

AsiaPulse reports that China's search engine marketing market will reached about $114 million for 2004. It said the market would grow about 60 to 70 percent over the next year.   [...]
Posted: Monday, January 10th 2005

Search Engines Won't Divulge Click Fraud Rates

OneUpWeb's Lisa Wehr told Internet Retailer that click fraud is a big enough problem that most retailer need to deliberately protect themselves from it. Click fraud is the practice of clicking on ads - sometimes with automated programs - in order to increase the charges advertisers must pay for their search campaigns. "People in India are getting paid to click on ads," she said. "It's hard to tell how many millions of dollars a  [...]
Posted: Tuesday, January 4th 2005

Global Net Adspend to Beat Outdoor

Revolution reports that new ZenithOptimedia figures show that worldwide online advertising spending - which has been trailing online ads in the U.S. - will grow to 4.4 percent of media budgets by 2007, beating out outdoor advertising.   [...]
Posted: Tuesday, December 7th 2004

Click Fraud Redux

NYT: With each technology advance, a scourge Click fraud joined the pantheon of spam and spyware as popular internet bogeymen, as The New York Times published a derivative piece covering the topic generally. The piece mentioned the seminal Times of India piece that brought a great deal   [...]
Posted: Tuesday, October 19th 2004

New Japanese PPC Network Launches

ClickZ: Mitsui Launches Paid Search Network in Japan Using FindWhat's private label pay-per-click technology, Japanese company Mitsui is launching the LISTOP network, which will include sites such as Kakaku.com, a price comparison site, and the country's biggest financial information site, Nikkei Net. At first ads will be available through agencies, but Mitsui plans on offering self-service advertising soon thereafter.   [...]
Posted: Thursday, July 22nd 2004

Click Fraud Haunts Search Media Buys

CNET: Exposing click fraud While no one seems to be able to put their finger on just how many of the clicks coming in from cost-per-click media are faked, experts in the field consistently peg the range between five and 20 percent. Some sites create automated bots to increase the clicks on their media. Others hire people in countries with low labor costs to click on ads. Some companies even click on th  [...]
Posted: Tuesday, July 20th 2004

Chinese Online Ads Top Billion Yuan

People's Daily: China's Internet advertising revenue tops one billion yuan China's state organ reports that online advertising there topped a billion yuan, about $130 dollars by current exchange rates, but probably several times that in terms of value, as China artificially keeps the yuan depressed versus other currencies. China's ad industry spends about $13 billion a year, making the online component about one percent of the total.   [...]
Posted: Monday, July 5th 2004