Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	15	23
» ad pricing	1	37
» ad selling	5	33
» ad targeting	5	33
» ad technologies & vendors	3	35
» agencies & ad departments	5	33
» alternative marketing	1	37
» automotive	1	37
» b2b	1	37
» best practices	1	37
» biz buzz	10	28
» branding	3	35
» broadband	10	28
» campaigns & creatives of note	4	34
» co-op marketing & partnerships	4	34
» computers & tech	5	33
» consumer packaged goods	3	35
» demographics	4	34
» direct marketing	8	30
» don't believe the hype	1	37
» e-commerce	8	30
» email marketing	4	34
» entertainment	20	18
» Europe	23	15
» events	1	37
» finance	1	37
» global	13	25
» healthcare	1	37
» I-PR & business communications	1	37
» instant messaging marketing	1	37
» Latin America	11	27
» legal, government & regulation	3	35
» major brands	10	28
» major players news	10	28
» measurement & analytics	2	36
» media convergence	26	12
» mobile marketing	16	22
» multi-channel marketing	4	34
» new and improved	6	32
» online ad market	14	24
» pearls of wisdom	1	37
» people	4	34
» political parties & organizations	2	36
» privacy	2	36
» publishing	3	35
» research & stats	23	15
» rich media	1	37
» search engine marketing	5	33
» signs of doom	3	35
» signs of recovery	1	37
» signs of what's to come	24	14
» technical innovation	4	34
» telecom	4	34
» text ads	2	36
» tools & software	5	33
» top stories	2	36
» user experience	4	34
» weblog marketing	2	36
» women	1	37
» Youth	3	35

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

Nintendo Explores Downloadable Video for Wii

Nintendo hopes to leverage the global success of its Wii by selling videos on the console -- first in Japan, and perhaps elsewhere, if all goes well. Ad agency Dentsu will help market the model to the Japanese. Dentsu's anime production firm, Pioneer LDC, is developing content for the medium. (Pioneer, which can loo  [...]
Posted: Monday, December 29th 2008

Chinese Web Portal Buys Media Co.'s Offline Biz

Sina Corp., one of China's biggest internet portals, is acquiring a portion of Focus Media, an advertising and digital media company that was valued at more than $7 billion just over a year ago. Fierce competition in China and the slowdown in advertising drove the 5-year-old company's value down over the past year, to the point where its core holdings are being sold for just $1.4 billion in stock,   [...]
Posted: Friday, December 26th 2008

GroupM: Global Ad Spend to Fall 0.2% in 2009

Ad spend in measured media worldwide is forecast to drop 0.2% to $458 billion in 2009, compared with 2008, when spend shall rise 2.6%, according to a study from WPP's GroupM, writes MarketingCharts. The projected decline is the first such decrease in global advertising since the 3% fall in 2001 aft  [...]
Posted: Tuesday, December 9th 2008

'Call to Action' Advertising Hits $419MM by 2012

"Call to Action" advertising, spawned by a combination of mobile TV and a cellular communications backchannel - and virtually non-existent in 2007 - is expected to grow to $419 million in worldwide revenue by 2012, according to a MultiMedia Intelligence study, MarketingCharts   [...]
Posted: Friday, September 12th 2008

Carat Revises Global Ad Spend Forecasts

Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March),   [...]
Posted: Tuesday, September 2nd 2008

Polo Launches Mobile eCommerce Site

Polo Ralph Lauren will soon launch what will become one of the mobile web's first ecommerce sites, writes Reuters (via MediaBuyerPlanner). Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp of advertising and son of designer and chief   [...]
Posted: Friday, August 22nd 2008

Fans Worldwide Follow Olympics Online

Fans from the 10 countries* measured by Nielsen Online visited Beijing2008.cn, the official website of the Beijing Games, at a rate of nearly 930,000 per day, during the first week (Aug. 9-15) of the competition, Nielsen reported (pdf) - MarketingCharts writes.   [...]
Posted: Wednesday, August 20th 2008

Entertainment Drives Mobile Web Growth in BRIC Countries

Entertainment-themed websites are the most popular with mobile internet users in the growing mobile markets of Brazil, Russia, India and China (BRIC), according to Nielsen's latest Mobile Media Marketplace report (PDF), writes MarketingCha  [...]
Posted: Wednesday, August 20th 2008

Digital Spurs China's 20% Ad Growth

Total ad spend in China will jump 20 percent from 2007 to 2008, reaching $32 billion, according to a GroupM report (via ClickZ). The report, titled "This Year, Next Year: China," attributed the growth to the rapid development and popularity of online and mobile ad formats. Highlights from the report: Automotive, IT, real estate, and network services attract the biggest spend. Together, onl  [...]
Posted: Friday, August 15th 2008

Olympics-Related Site Traffic Takes Off

NBC's and Yahoo's Olympics sites lead the US internet-audience race among the top 10 most-visited Beijing Olympics-related content websites -- and NBC's online-video offering have also gained momentum, according to (pdf) Nielsen Online, writes MarketingCharts.   [...]
Posted: Tuesday, August 12th 2008

Tech Tools Packed with Growing Media Array

US consumers store an average of 907 songs, 924 photos, 25 movies and seven games on their ever-growing array of digital devices, according to (PDF) a recent study by KRC Research and Hitachi Global Storage Technologies (Hitachi GST) - via MarketingCharts.  [...]
Posted: Wednesday, August 6th 2008

More People Use Internet in New Ways, Embrace Web 2.0

Nearly a quarter of the world's population (some 1.4 billion people) will use the internet on a regular basis in 2008. That number is expected to surpass 1.9 billion, or 30 percent of the world's population, in 2012, according to IDC's Digital Marketplace Model and Forecast, MarketingCharts reports.   [...]
Posted: Tuesday, July 15th 2008

Ad Spend Forecast: As West Slows Down, Developing Markets Propel Growth

ZenithOptimedia downgraded its forecasts for ad spend growth in 2008: from 3.7 percent to 3.5 percent for North America and from 3.9 percent to 3.7 percent for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets, reports MarketingCharts. High energy and commodity prices are stoking inflation,   [...]
Posted: Tuesday, July 1st 2008

Global Online Ad Spend to Surpass $106 Billion in 2011

Worldwide spending on internet advertising will total $65.2 billion in 2008 -- nearly 10 percent of ad spend across all media -- and grow 15-20 percent a year to $106.6 billion in 2011 (13.6 percent of total ad spend) according to IDC's Digital Marketplace Model and Forecast, writes MarketingCharts.   [...]
Posted: Thursday, June 26th 2008

Video, Social Networking to Fuel Sixfold Increase in Global IP Traffic by 2012

Global IP Traffic is expected to reach more than half a zettabyte* in 2012, increasing by a factor of six from 2007 to 2012, according to Cisco, which said the growth would be driven by online video and Web 2.0 social-networking and collaboration applications, MarketingCharts writ  [...]
Posted: Wednesday, June 25th 2008

Global Entertainment, Media to Hit $2.2T in 2012, Driven by Digital, Mobile

The global entertainment and media (E&M) industry will reach $2.2 trillion in 2012, growing at a 2008-2012 compound annual growth rate (CAGR) of 6.6 percent, according to PricewaterhouseCoopers's "Global Entertainment and Media Outlook: 2008-2012,"   [...]
Posted: Monday, June 23rd 2008

Industry Buzz & Snippets: 6/17/08

Ad Networks and Analytics: 50 percent of respondents to an E-consultancy survey use two sets of analytics tools on their site, presumably because a stable average is considered more accurate than one or the other.The Internet Advertising Bureau released definitions of commonly-used digital video in-stream terms.   [...]
Posted: Tuesday, June 17th 2008

Ranks of 'Hyperconnected' Poised to Boom

Some 16 percent of the global information workforce is "Hyperconnected" -- and the 36 percent who are "Increasingly Connected" will likely be joining them soon -- according to a recent study that examined device and application use and used cluster analysis to identify various groupings, MarketingCharts   [...]
Posted: Monday, June 9th 2008

Consumers Want More Mobile Web Service and App Choices, Control

Some 80 percent of consumers would prefer a service provider that gives them more choice in the applications and services available on their mobile device, according to a study titled "Go mobile, grow" from IBM's Institute for Business Value, MarketingCharts   [...]
Posted: Friday, May 23rd 2008