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China's Alibaba Group Moves to Become Next Social Networking Giant

Alibaba Group, China's e-commerce giant, is beta-testing a new social-networking-product. An Alibaba Group spokeswoman told Reuters the product will be called "Laiwang" and will be available on the PC and downloadable onto Android smartphones and iPhones. Laiwang is said to be similar to the Google+ network. China as Global Ad Growth Driver Laiwang is the latest   [...]
Posted: Friday, December 2nd 2011

New Rules of the Road for Global Online Marketing Campaigns

News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times. If that wasn't surprising enough, the study also found that resident Indians res  [...]
Posted: Wednesday, March 30th 2011

Industry Buzz & Snippets: 11/23/09

Online Media: Microsoft, News Corp. discuss web deal to remove news sites from Google. Sony online service to challenge iTunes? Online Retail: EBay search glitch   [...]
Posted: Monday, November 23rd 2009

Industry Buzz & Snippets: 11/16/09

Online Advertising: Google trademark policy worries holiday advertisers. Online Payments: More ways to avoid cash or plastic at checkout. Media Strategies: Comcast   [...]
Posted: Monday, November 16th 2009

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

Yahoo Drops $150M Worth of Alibaba Shares

Yahoo is preparing to sell 57.48 million shares of Alibaba.com, China's largest B2B marketplace. The sale will raise about $150 million -- the full 1.14% stake it purchased four years ago. When Yahoo made the purchase, Alibaba took charge of Yahoo China. The department recently restructured, during which much-used classifieds service Koubei was transitioned to Taobao.com. In part because of this, tension has begun to rise between Yahoo and Alibaba,   [...]
Posted: Monday, September 14th 2009

To Protect Economy, China Sets Limits on Virtual Currency

Online transactions with virtual currency in online gaming has become so widespread in China that the government fears it will affect the actual economy, The New York Times reports. The country is currently one of the world's largest markets for massive multiplayer online games (MMOGs) like World of Warcraft; tens of millions of youth are reportedly trading virtual goods for real money or  [...]
Posted: Wednesday, July 1st 2009

Glam Strengthens Foothold in Land of Rising Sun

Vertical content network Glam Media has received an investment from Mizuho Venture Capital, as well as a second round of investment from Germany's Hubert Burda Media -- a company with which it strategically liaised in 2008. In addition to Mizuho, the company's Japanese arm, Glam Media Japan KK, is enjoying infusions from Dentsu and ADK, publishers Shogagukan and Syueisya, and news/pr  [...]
Posted: Monday, April 6th 2009

Glam Takes Mumbai with AdaptiveAds Acquisition

Glam Media, an ambitious women's network that breaches both online and traditional media, has acquired AdaptiveAds, a display ad targeting/optimization startup based in Mumbai. The technology will be incorporated into Glam Media's Glam Media Evolution brand platform. "AdaptiveAds supercharges Glam Media’s brand engagement technology, delivering insight into how ads behave with different audiences and giving brands the ability to dynamically act based on this knowledge," said Chairman/CEO  [...]
Posted: Thursday, January 29th 2009

Typical SocNetters Address 110 People/Week; Spend $101 Online/Month

With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC. Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts   [...]
Posted: Wednesday, January 14th 2009

Japan to Purge Google Street View from Its Cities

Japanese lawyers and professors have banded together to ask Google to stop providing street-level images of the country's cities online. Google Street View lets Google Maps users zoom directly to the ground floor of certain cities, providing a photographic view of the area from the perspective of a pedestrian or driver. 12 Japanese cities have been profiled this way, as well as 50 US cities and certain parts of Europe,   [...]
Posted: Monday, December 22nd 2008

GroupM: Global Ad Spend to Fall 0.2% in 2009

Ad spend in measured media worldwide is forecast to drop 0.2% to $458 billion in 2009, compared with 2008, when spend shall rise 2.6%, according to a study from WPP's GroupM, writes MarketingCharts. The projected decline is the first such decrease in global advertising since the 3% fall in 2001 aft  [...]
Posted: Tuesday, December 9th 2008

Overseas Workers Lick Cream Off Social Media Market

As American startups struggle to monetize social media business offerings, the Indian tech industry is already making millions on their ideas -- by servicing users in small, negligible ways. Blog post comments, auto-adding hundreds of Facebook friends at a time, outsourcing your Twitter activity and even evading Google CAPTCHAS can all be done for a pittance -- $2 for a thousand solved CAPTCHAS or blog comments, for example. Workers in India will pick up the slack with a willing labor force,   [...]
Posted: Monday, October 20th 2008

Carat Revises Global Ad Spend Forecasts

Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March),   [...]
Posted: Tuesday, September 2nd 2008

Digital Spurs China's 20% Ad Growth

Total ad spend in China will jump 20 percent from 2007 to 2008, reaching $32 billion, according to a GroupM report (via ClickZ). The report, titled "This Year, Next Year: China," attributed the growth to the rapid development and popularity of online and mobile ad formats. Highlights from the report: Automotive, IT, real estate, and network services attract the biggest spend. Together, onl  [...]
Posted: Friday, August 15th 2008

Google Takes on Music Search in China

Hoping to trump Baidu's competitive advantage in China, Google plans to launch its own music search site. google.cn/music is currently only available to Chinese users. And unlike Baidu, which points users to a number of illegal music downloading resources, it will only point users to free or legal-to-distribute tracks. The ad-supported service has  [...]
Posted: Friday, August 8th 2008

'OK' Invades Japan with International Online Edition

OK magazine arrives in Japan this fall with a web-only launch of its international edition, writes MediaBuyerPlanner. A launch date has not been announced, but a teaser site is already up and running. OKjapan.jp will include translated articles from the other 21 editions of OK, along with new content for Japanese readers. An OK-branded café will publicize the new site and a beauty  [...]
Posted: Friday, July 11th 2008

Digital Element Brings IP-Based Ad Targeting to Japan's Digital Ad Consortium

Digital Element, an IP intelligence, geolocation and ad-targeting vendor, formed an exclusive reseller partnership with the Digital Advertising Consortium of Japan. The Digital Advertising Consortium represents 500 ad agencies and 1000 online publishers, including Google Japan, Yahoo Japan, AOL Japan and MSN Japan. The Consortium plans to avail Digital Element's NetAcuity product to its ad clients. NetAcuity d  [...]
Posted: Thursday, July 10th 2008

Global Entertainment, Media to Hit $2.2T in 2012, Driven by Digital, Mobile

The global entertainment and media (E&M) industry will reach $2.2 trillion in 2012, growing at a 2008-2012 compound annual growth rate (CAGR) of 6.6 percent, according to PricewaterhouseCoopers's "Global Entertainment and Media Outlook: 2008-2012,"   [...]
Posted: Monday, June 23rd 2008

Glam Acquires Monetise, Preps for Global Expansion

Women's network Glam Media acquired digital marketing shop Monetise, increasing the global scope of its ad-selling operations. Terms of the acquisition were not disclosed. Monetise sells ads on entertainment sites like Flixster, ARTISTDirect, TVGuide.co.uk, and other United Kingdom-based sites. The company also boasts "strong relationships with London advertising agencies," said CEO Samir Arora of Glam. Its 17 employees, including two founders, will form the core of Glam's UK operations. G  [...]
Posted: Tuesday, June 17th 2008